Marketing Essentials for Wedgewood Hotel and Spa

Marketing Essentials

Table of Contents
INTRODUCTION (100).................................................................................................................3
MAIN BODY..................................................................................................................................3
Marketing Mix.............................................................................................................................3
The Marketing Environment (Micro)..........................................................................................4
The Marketing environment (Macro) PESTEL...........................................................................4
Creating Customer Value and Engagement.................................................................................5
Effective use of Digital Marketing..............................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The chosen Hotel from the Relais and Chateaux is Wedgewood Hotel and Spa located in
Vancouver. The main purpose of the marketing plan is to define the objectives of the business
that are connected to the mission and vision of the company. It helps in the growth of the
business as it specifies the relevant marketing strategies which helps in attracting new customers
resulting in increase in customer base (Han, and et.al, 2019). The report covers the marketing
mix, micro environmental factors of the chosen company, analysis of external factors. Along
with this, the report also reflects on the importance of digital marketing for the business.
MAIN BODY
Marketing Mix
 Product: Wedgewood Hotel and Spa is located in Downtown Vancouver and the hotel is
individually owned and not a product. The company provides various facilities such as
spa and has its own restaurant for better customer experience (Toma, and Grădinaru,
2018.). The hotel offers guests rooms, food and beverage, spa and various other facilities
for the convenience of the guests.
 Place: The Hotel is located in Downtown Vancouver, that is neighbourhood of
Vancouver and is in the city centre and is located near the beach. The customer can track
and know more about the hotel on the Tripadvisor(Warrink, 2018). The stakeholders in
hotels are the employees, suppliers, guests and other public agencies that are engaged in
the formal relation with the company.
 Price: The pricing strategy used by the company is the competitors based by analysing
the market trends. The implementation of the various pricing strategy depends upon the
effectiveness of the competitive market(Kareh, 2018). It is necessary to evaluate the
competitors in the market and the same pricing strategy accordingly.
 Promotion: It is defined as the communication tools that the managers use to influence
the market demand (Sigala, and et.al, 2019.). The various methods used by the hotel is
advertising, selling, direct mail,Sponsorship , publicity and maintaining public relations