Developing a Website Portal for Hotel Royal: A Study on Information Systems for Service Industries

Information Systems for Service Industries

Contents
Introduction..............................................................................................................................................2
Project Background..................................................................................................................................2
Business Goal:.........................................................................................................................................2
Website Goal:..........................................................................................................................................2
Competitor Website analysis...................................................................................................................2
Target Audience.......................................................................................................................................3
Forecasted use environment.....................................................................................................................3
User Tasks................................................................................................................................................3
Website Content and development tools.................................................................................................4
Website content storyboard.....................................................................................................................7
Website template design..........................................................................................................................7
Process analysis.......................................................................................................................................9
Marketing techniques.............................................................................................................................10
Conclusion.............................................................................................................................................10
References..............................................................................................................................................11

Introduction
In this paper, we are looking forward to develop a website portal for “the Hotel Royal”. The
owner of the hotel wants to move forward his business practices on the ground of digitization
by developing a website for the organization.
Project Background
The inadequacy is faced in working plan of the Hotel Royal due to offline handling of the
work. The rate of numbers of customers is goes on reducing. The organization is inefficient
in providing online facility of booking of the room to their customers. The information of the
existing customers is difficult to retrieve from the documents.
Business Goal:
The goal of the business is to develop a website which helps in transforming their business
activity to digitization for building strong bonding with new and existing customers.
Website Goal:
The development of the Web portal helps in developing strong bonding between the
customers and the Hotel Royal. Numerous facilities are provided to the customer such as
online booking of the room, payment, and others.
Competitor Website analysis
The rate of numbers of customers is goes on reducing due to the availability of online
booking system facilities by the competitors of the Hotel Royal. The analysis of the
competitor website helps in pointing out the facilities which the customers can select through
the online medium (Rus, and Negrusa, 2014). The analysis of the competitor website helps in
adding new features to the website which can make the organization to go beyond their
customers. During the course program, we have analysed the official website of some
competitors like hotel Hyatt and Hotel Radisson.

Target Audience
The tourists of all age groups are the target audience for the organization. The hotel should
provide the facilities to the customers of all age groups. The strategic plan should be
developed to facilitate children with club house with variety of game, women with the facility
of saloon and spa, men with the facility of gym and swimming pool, and old people should be
facilitated with the garden.
Forecasted use environment
The service oriented website should be developed for formulating the business operation for
the Hotel Royal. The proper communication should be managed between the receptionist,
staff, and the customers. The receptionist is responsible for booking of the room and relevant
facilities, staff is responsible for managing facilities and services quality, and customers is
required to book a room in the hotel. The key areas which should be focused on developing a
website for the Hotel Royal are as follows:
 Booking of room through online portal
 Storing the records of the existing customers in the database of the hotel (Nigl, 2011)
 Updating information relevant to the availability of room and relevant facilities
 Information related to the type of room such as A/C or Non-AC, Single room or
double room.
 Availability of customer service support for 24 hours
 Varity in payment transaction
 Booking of required facilities such as food, swimming pool, gym, spa, saloon, and
others.
User Tasks
The login credentials such as user ID and passwords should be provided to the customers for
accessing of their account (Mahadev, 2015). The verification and validation process should
be used for matching the details submitted by the user with the database information, if the
match found than the customer can prevail the facilities of the hotel otherwise the login will
be discarded. It helps in securing the information of the customers which is stored in the
database of the hotel from hacking.
Facilities provided at Customers end: