Hotel's Room Revenue Management Strategy and Key Performance Summary

HOTEL'S ROOM REVENUE
MANAGEMENT STRATEGY
AND KEY PERFORMANCE
SUMMARY

Table of Contents
PART-A......................................................................................................................................................3
Explaining the business climate of Birmingham..........................................................................................3
Examining what hotel chain and category have been chosen by Marriott to open it new hotel...................3
A-Intended market segments...................................................................................................................4
B-Room pricing policy of proposed hotel................................................................................................4
C-Distribution channels strategy of hotel proposed.................................................................................5
REFERENCES............................................................................................................................................6

PART-A
Explaining the business climate of Birmingham
The business climate of the city it's very unique from the other cities as it is known as
manufacturing an engineering center which is around one like people in the industry and
contributing billions of pounds to the national economy. It is known as the twelve largest cities
in UK. It has different factors that include property market activity, salary levels, disposable
income growth, boast of living, employment rates and life satisfaction (Altin, 2017 ). They have
different facilities for tourism and hospitality industry as they provide International Convention
center and national exhibition center in the area that accounts for 42% of exhibition train and UK
conference. It is unique culture as compared to other circles which also result in attracting large
number of visitors. It also has beautiful view and venture along with this it also has good
sporting. The climate is good for business because with mild temperatures and cold evenings is
the best to visit the city.
Examining what hotel chain and category have been chosen by Marriott to open it new
hotel
The hotel chain and category that will be provided by Marriott Hotel is they have adventure
amusement park Anne golf trail along with the indoor pool great for splashing with the kids. The
Marriott great room have flexible setting and space which are designed in contemporary style
they also have coffee bar that was served by Starbucks along with chef crafted menus of different
is small plates and pours. Along with this they have different hotel chain as it is operated in
different countries. The hotel also has to face there is competition for its growth in the tourism
and hotel industry along with the number of recommended bedrooms of Marriott are 300. They
also have comfortable breeding with full flat screen LCD and economic workplace spaces
(Alrawadieh, Alrawadieh and Cetin, 2021). They also have even facilities for different occasion
whether it is meeting or wedding they have certified wedding planner which create flawless
event