Techny by Hilton: A New Hotel Brand for Technology Lovers

Tourism 1
Hotel Operations

Tourism 2
Contents
Introduction......................................................................................................................................3
Chain................................................................................................................................................3
General Information.........................................................................................................................3
Location...........................................................................................................................................4
Target Market..................................................................................................................................4
Competitors......................................................................................................................................5
What’s Inside- 3 attributes in Hotel Brand......................................................................................5
Check In...........................................................................................................................................6
Creative............................................................................................................................................6
Organizational Structure..................................................................................................................7
Logo and Slogan..............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Tourism 3
Introduction
This paper will choose Hilton Worldwide hotel chain in which, new hotel brand will be
selected in order to focus on the specific target market. Technology will be highlighted as a
target market for this paper. The discussion related to this assignment is mentioned below:
Chain
Hilton Worldwide Holding Inc. is a hotel chain that franchises and handles a huge
portfolio of hotels and resort. The hotel chain is operating its operation in more than 109
countries in which it has around 894,000 rooms. Hilton worldwide has 15 brands across different
market segments (Bohdanowicz, Zientara & Novotna, 2011).
In the context of a new brand of Hilton Worldwide, Techny by Hilton will be
introduced that would be full of the latest technology. The benefit of involvement of a new brand
for the hotel chain is to get the attention of customers who have a propensity for exploring new
things and want comfort. The new brand of Techny by Hilton would be good for the chain
because Hilton Worldwide has got great reviews by their customers and adoption of new
technology would be helpful to the chain remain to satisfy their customers by new technology
(Ting, 2017).
General Information
Techny by Hilton brand would include 60 guests room with the category of standard,
superior and deluxe, which would cover three floors. Each floor of the hotel would entail 20
rooms each. There would be great space for meeting because the specialty of the hotel is in
technology so; it would target technology lover people. For which, customers like an employee

Tourism 4
of big companies would stay for meeting purpose. Proper arrangement for meeting would attract
corporate companies to join with this brand for a long period (Chen, Wang & Chu, 2011). This
brand would be a technology-oriented hotel.
Restaurant
The hotel would include 2 restaurants, one for a family restaurant and another one for
party and pub with full of technology in which the brand would offer mobile application to their
customers in which, all details regarding available menu, preparation time and combo facilities
in food would be entailed. With the help of this latest technology, the customer would be
benefitted to get what they want in their room, without going outside (Laškarin, 2013).
Meeting Space
Large meeting space for 200 people would be involved in the hotel for those employers,
who want to conduct a meeting for big purpose. This hotel brand would comprise virtual
concierge services, robotic staff and a smart board to present presentation.
Entertainment Space
As other hotel brands of Hilton, this new hotel will also provide spa, game zone, gym and
other entertainment services. The main attribute of this hotel brand would be wearable
technology in which, the hotel will provide smart wristband to their customers for using various
facilities in the restaurant (Dolin, n.d.). At the time of check out, the administration will scan the
band and get the bill for using amenities by the customer in the hotel.