Role of Strategic Investment in Business Transformation: A Case Study of Greggs' PLC

This dissertation focuses on the role of strategic investment in transforming the business capacity of Greggs' PLC. It explores the advantages and challenges of strategic investment and its impact on the success of the organization. The study aims to develop a basic understanding of strategic investment, identify its advantages in improving business capacity, and analyze the challenges faced by Greggs' PLC in implementing strategic investment. The research is based on a literature review and data collection from various sources.

HOW A WELL-DEVELOPED
STRATEGIC INVESTMENT CAN
TRANSFORM A BUSINESS INTO A
COMPLETE SUCCESS

Table of Contents
CHAPTER 1: INTRODUCTION...................................................................................................................................3
1.1 Introduction...........................................................................................................................................................3
1.2 Background of the organisation............................................................................................................................3
1.3 Overview of Topic................................................................................................................................................4
1.4 Research focus......................................................................................................................................................5
1.5 Research structure.................................................................................................................................................6
CHAPTER 2: LITERATURE REVIEW........................................................................................................................8
2.1 Introduction of literature review...............................................................................................................................8
2.2 Literature Gap.......................................................................................................................................................8
2.3 Strategic investment in context of an organisation...............................................................................................8
2.4 Advantages of strategic investment in improving business capacity of Greggs’ PLC.........................................9
2.5 Challenges that may face by Greggs’ PLC while using strategic investment technique in transformation of
their business workings.............................................................................................................................................11
CHAPTER 3: RESEARCH METHODOLOGY..........................................................................................................13
Research Approach...................................................................................................................................................13
Research Philosophy.................................................................................................................................................13
Research Choice.......................................................................................................................................................14
Research Strategy.....................................................................................................................................................14
Time horizon.............................................................................................................................................................14
Data collection..........................................................................................................................................................17
Sampling...................................................................................................................................................................17
Ethical consideration.................................................................................................................................................17
CHAPTER 4: RESULTS/ FINDINGS.........................................................................................................................18
CHAPTER 5: RESEARCH OUTCOMES...................................................................................................................31
CHAPTER 6: CONCLUSION AND RECOMMENDATION....................................................................................33
Conclusion................................................................................................................................................................33
Recommendations.....................................................................................................................................................33
CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGY................................................................34
Reflection..................................................................................................................................................................34
Alternative Methodology..........................................................................................................................................35
REFERENCES.............................................................................................................................................................36

CHAPTER 1: INTRODUCTION
1.1 Introduction
In this competitive business world, a business survival depends mostly on how the
company learns and knows to adapt to continually changing market, customer behaviour,
economic and political environment. Retailer businesses are facing now big challenges and has
undergone significant changes with consumers’ become more sophisticated in their choices,
competition get more intensified and new technologies.
A recentstudy made by PwC and the Local Data Company, shows that 1,234
stores of the British first five hundred high-streets were closed in the first six months of 2019.
Fashion retailers, followed by restaurants and pubs, met the biggest decline (Akdil, Ustundag and
Cevikcan, 2018).Lisa Hooker, consumer markets leader at PwC, mentions that retailers should
make their stores more relevant to today’s consumer. It is a suggestion that there is an increasing
necessity for businesses to adapt to new market environment, and often this involves making
afferent investments accompanied by efficient long term business and functional strategies.
Because cultural, technological and economical factors change, businesses must accept
these changes and adopt and follow a strategic plan. Johnson (2017) defines a strategic planas
asystematic analysis and exploration to develop an organization’s strategy. A functional strategy
is the one that defines how the components and resources of an organisation to deliver
effectively business level strategies in terms of resources, people and processes. Effective
strategies will imply, most of the time, some level of investment in business’s capital or assets.
Investment is considered to be a compulsory element of a functional strategy. Kaplan (2001)
describes investment as an input of resources with the aim to gain future profits. It involves
commitment of resources in the hope that some benefits will arise in future.
1.2 Background of the organisation
Greggs’ PLC is the UK number one bakery and at the same time food on the go retailer.
Greggs’was first opened in 1939 by John Gregg.Initially it was operating as a bakery.Only in
1951,first Greggs store was opened. Until 2013, Greggs’ main product line was bakeries and
pastries.Company mainly specializes in selling of savoury products such as sausage rolls,
sandwiches, backed goods and sweet items including vanilla slices and doughnuts. The number

of shops grew over time, but the main expansionwas as a result of the acquisition of other
bakery stores across in UK, including the purchase of Bakers Oven, in 1994,
company’sfirstcompetitor, Bakers Oven (Greggs, 2019). The downwards direction of the
company was changed in 2013, when Roger Whiteside became CEO (BBC, 2014). Under his
directive the company made a lot of amendments in its customer approach, bychanging its
specialization mainly as a bakery to “food on the go” market.
Now the company has 6 centers of excellence and the company has just inaugurated its
2,000th store. The number of employees is over 22,000 and weekly 6 million customers are
being served (Greggs.co.uk, 2017).In 2013 Roger Whiteside was appointed as a new Greggs’
CEO. Under his management Greggs has decided to undertake a £100 million major investment
program, lasting for the next 5 years. The scope of this investment was to create a new Greggs
and leave behind the decentralized traditional bakery into a new, centrally run food-on-the-go
business. The major purposes of this program were:
- Brand reposition. Creating a new image of the company, leaving behind the take-home
food position and develop a food-on-the-go strategy.
- Development and gaining the ownership of their supply chain. An important aspect in
business centralization program was the creation of centers of excellence both in
manufacturing and distribution channels.
- Changing and adapting Greggs’ range of products in line with the new consumers
preferences,
- Modernization and renovation of Greggs’ store.
1.3 Overview of Topic
This project is based on strategic investment and its impact on business success. Strategic
investment introduces as a transaction that is directly related with joint venture. It is an effective
technique, in which an individual organisation makes an investment in another organisation
(Appiah-Adu, Okpattah and Amoako, 2018). These two organisations enter into a written
agreement to serve shared goals. In addition, strategic investment means investment by an
organisation that is planned to make it much more successful over time, for instance investment

in a new company that provides new market or that is implementing new products. Investment is
an essential modern technique that needs to use Greggs’ range for expanding their business and
raising capital. This is needed to enlarge the business, to become competitive in term of quality
of product, technology and to fulfill customer’s needs and market demand.
There are different advantages and disadvantages of using strategy investment, and their
impact on overall success of Greggs’ range. One of the main benefits of well-developed
strategic investment is it decrease the risk and provides an effective chance for diversification of
capital. As it turn to support an organization by increasing their returns and profitability. One of
the biggest drawback of strategic investment is it tend to be large and thus investment process
consumes maximum time (Damhuis, 2019).
1.4 Research focus
Aim of the research
Main aim of this research is to identify the role of well-developed strategic investment in
transformation of business capacity to accomplish overall organisational activities. A study
on Greggs’ PLC.
Objectives of the research
 To develop basic understanding about the strategic investment in context of an
organisation.
 To identify the advantages of strategic investment in improving business capacity
of Greggs’ PLC.
 To analyse the challenges that may face by Greggs’ PLC while using strategic investment
technique in transformation of their business workings.
Research questions
 Explain about the strategic investment in context of an organisation?
 How well developed strategic investment helps Greggs’ PLC in transformation of its
business capacity to high standard working?
 What are the several challenges that may face by Greggs’ PLC while transforming their
business workings through use of strategic investment technique?

1.5 Research structure
This is an important part of project as it helps reader in identification of information about the each
chapters required to complete dissertation. These chapters will be explained as below:
Introduction: This is a first part of the report that includes overview of the topic, background of the
organisation, research aim, researcher objectives, research questions and many other sub activities. These
activities support reader in identification of main purpose and importance for doing this investigation
(Guadaim, 2019).
Literature review: This is another main activity that is completely based on secondary sources.
These sources are books, magazines, articles, journals, publication research etc. All these are considering
most useful sources under this section. As these provides detailed and in-depth information about the topic.
Main purpose of this section is to find out the gaps in previous study.
Research methodology: This section of the dissertation helps reader in identification of best method and
approaches of data collection. Under this part of the report, researcher will require number of methods such
as qualitative and quantitative method, primary and secondary sources of data collection, sampling
techniques, research approach, research philosophy, time horizon etc. These are main layers of research
onion framework that will be used by researcher for completing research methodology section in systematic
and effective manner (Li and et. al., 2019).
Data collection and interpretation: This activity of the report is based on data collection and data
analysis. For collecting information regarding the topic, questionnaire will be used because it facilitate in
collecting of valid and quantitative data. In order to analysis quantitative data coding will be followed
because it support researcher in making of patterns on each and every questions.
Conclusion and recommendation: This is a main part of the project that include entire summary of
the report. This section helps reader to identify research aim is achieved or not. Along with this, conclusion
and recommendation of the project is mainly related with the research findings (data collection and
interpretation). As it support in completion of each activities of dissertation in effective manner.
Reflection and an alternative research methodology: Reflection statement will be develops by an
individual for exampling their experience and overall journey in performing current project. Alternative

methodology is a part of methodology that is suggested to the researcher to could use in future. Interview is
considered as an alternative methodology that will be used in further research (Ma and Jin, 2019).

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction of literature review
This section contains a literature review of the main aspects that have defined Greggs’
corporate strategies. The information has been collected from books, journals, internet sources
and defines the concepts of corporate strategy, vertical integration and ownership of the supply
chain, customer experience under store refurbishment strategy undertaken by the company,
product development, and new era technologies. With the help of literature review, researcher
can easily address each objectives and questions of the project (Marinova, 2018).
2.2 Literature Gap
Main reason behind doing this research is to fulfil research gaps. Main gap of this
research is to identify the role of well-developed strategic investment in transformation of
business capacity to accomplish overall organisational activities. According to the past data,
researcher is identifying the importation about the strategic investment but they not find out its
importance within an organisation. Therefore, with the help of this project, researcher can easily
analyse role of strategic investment and also challenges associated with the strategic investment
(Rodríguez-Pose and Wilkie, 2019).
2.3 Strategic investment in context of an organisation
According to the Sequeira and et. al., (2018), Strategic investment is an effective term
that is applies to two distinct methods for interest in the monetary world. The first is when an
individual or a company invests with the goal of generating safe, steady returns, usually with the
advice of a consulting company, which keeps up with trends in the market and addresses the
needs of the customer. In the second instance, it applies to an organization's choice to put
resources into another, smaller organization, normally a start-up, in view of long term strategy,
instead of basic benefit. Strategic investment is frequently used to raise capital and validity for
new organizations which are struggling to advance in the market. Bigger organizations make key
interests in small ones for a variety of reasons such as investment is made in light of the fact that
the smaller organization makes comparable items, smaller organization may in the long run

become a customer of the larger organization, small business may be taking a shot at new and
creative innovations and thoughts etc. These are biggest reasons for using strategic investment
that helps an organisation in development of its success and growth at marketplace.
Strategic investment provides the contributing organization access to assets or resources
at a genuinely minimal effort. For example, when the targeted organization's business is to create
technology or innovation, which the contributing organization find helpful, the latter can create a
strategic investment in the previous organization as opposed to building up its own innovation.
This will diminish the expense of building up that innovation or technology to a better extent.
For the contributing organization, an investment is normally made in return for a portion of
authority over the organization. This permits the organization to ensure its venture, and to shape
the way of the small business’s and product offerings (Szilagyi and et. al., 2018).
On the other hand, the way toward recognizing and assessing different key strategic
investment could be costly, time consuming and complex. The larger organization may
communicate a wish to assume control over the littler organization at some point in the future,
when the small organization has proved itself practical and beneficial. On the off chance that the
smaller organization neglects to keep up to its understanding because of any explanation, there is
consistently the risk of the strategic investment being pulled out.
2.4 Advantages of strategic investment in improving business capacity of Greggs’ PLC
As per the view point of Furtado (2016), strategic investment is an exchange which is
securely identified with joint venture. In this technique, one organization makes an interest in
another organization. These two organizations go into consent to serve shared objectives.
Strategic investment is needed or required by Greggs’s Plc for improving their business capacity.
As raising investment or capital is a significant up to date technique to open or enlarge the
company. This is necessary for company to expand their business capacity, to stay competitive in
form of technology, innovation, quality of goods& to satisfy need and requirement of customer
and market. Along with this, decision making regarding strategic investment includes the process
of finding, evaluating and choosing among projects that are possible to have a positive impact on
the business. It is extremely competitive environment; globalisation is a particularly attractive
strategic investment for entire kind of organisation like Greggs’s Plc. On the other hand, making

the effective decision of globalisation, like many other investment, is more risky because of high
uncertainties involved it. Also, (SI) is able to help corporates so that they easily acquire efficient
resources and manpower which will help them in enhancing their productivity as well as
progress level of business in this era of competitive market. While going with SI, it is essential
that firm should be able to make effective decision making regarding investment and other
management concepts in firm so that acquired resources does not get wasted. Other than this,
when focusing on strategic investment HR manager of the company need to be able to identify &
examine the risk associated with investment and strategy so that money as well as time is saved
and which can be used in other areas. In relation with Greggs, they use this SI in order to achieve
goals & objectives in proper manner. Management and structure of organisation adopts the
change according to the demand and requirement of strategic investment. So, numbers of people
are involved to make this and achieve the result within a period of time. Along with this, there
are number of advantages of strategic investment in enhancement of Greggs’s Plc business
capacity. Some advantages will be explained as below:
 Strategic investment isn't constrained to budgetary venture as here the financial specialist
searches for considerably more and it is a long haul vision and objective.
 The brand is acquired readymade and instantly.
 It encourages the Greggs’s Plc to get built up advertise, established market, ability labour
at removal and one can directly obtain the platform of set up innovation, technology,
customers and sellers.
 It diminishes the hazard and gives an open door for enhancement of store for augmenting
return for the Investing Company.
 It also supports Greggs’s Plc to enhance its value or importance in the case listed in stock
market (Appiah-Adu, Okpattah and Amoako, 2018).
 Strategic investment also assists Greggs’s Plc to acquire fund or capital for the motive of
enlargement of business capacity and profit.
 This technique also provides freedom to a Greggs’s Plc to enlarge and accelerate their
business capacity via the investor’s distribution network, infrastructure, sales and
marketing.

 With help of strategic investment, business of Greggs is expanded at wider and broader
level which also leads to exploring of more opportunities and customers with new
methods and techniques.
 Also, to get the best investment strategy some firm hires the strategic investor which
helps them to make appropriate choice regarding the strategies which are to be applied
throughout in the functions as well as operations.
 Moreover, there are some investors who are ready to bear the profit as well as risk in
selected strategy and this result in positive relationship between both the parties.
 Strategic investment also helps in providing help of investors when needed and can be
used other activities of business too. (Steinbach, 2017)
 Further, in investment there are ample numbers of SI such as small cap investing, socially
responsible investing, growth investing etc. Hence, Greggs has different choices of
selecting the strategy which is suitable to entity.
 This also motivates corporation to find and explore more investors so that fund is raised
for business operations and functions.
 It also attracts other sources to invest in strategy investment because of better rate of
return and higher profit scale (Hermoso, 2017).
Therefore, above mentioned all these are determined as main advantages of strategic
investment that helps an organisation in improvement or enhancement of its success at national
as well as international level. Measurements are also done accordance with SI and which
managers and leaders of the company make ensures that everything is done in systematic & in
proper order. Thus, proper market research, techniques and approaches has to be used to select
the right strategic investment. It is a time consuming process and which is to be used and
operated by superior authority so that issues as well as challenges related to SI are handled and
managed easily.
2.5 Challenges that may face by Greggs’ PLC while using strategic investment technique in
transformation of their business workings
According to the Tu and et. al., (2018), the decision-making process of strategic investment
is one of the biggest challenges for the upper level management of Greggs’s Plc. There is a
significant requirement to obtain these decisions accurate. However, if the decision of strategic

investment proves successful or right, the organisation receives major strategic as well as
operational benefit. However, substantial resources and important chance are gone if the decision
is not accurate or wrong. There are common problems that faced by an organisation while using
strategic investment such as loss of money, lack of capital, lack of market knowledge, stock
market crash, high market volatility, poor investment skills and many other. These problems
have negative impact over business growth and success of Greggs’s Plc.On the other hand, there
are another different numbers of challenges that may face by Greggs’s Plc while applying
strategic investment technique in transformation of their business working. Main challenges or
risk will be described as below:
 It is seen that component of obligation and co-appointment between the key investor and
current organization is not evidently defined which on occasion end up being
unfavourable in light of a concern for Greggs’s Plc.
 It involves different number of factors such as environmental, legal and financial and
somewhere going incorrect may prove to an expensive affair later on and position may
even go out of hand.
 Investment can end up being a very bad choice if due productiveness isn't completed
correctly and the information sources are not analyzed basically.
 The decision process of recognition and evaluating the option of investment is difficult,
and it may go incorrect thereby future of all estimation.
 Local factors and conditions may not understand by the Greggs’s Plc that has negative
effect on its overall success and growth in marketplace (Tu and et. al., 2018).
Therefore, above given all these are main challenges faced by Greggs’s Plc while transforming
their business through strategic investment. As these challenges or issues have negative effect
over business performance and success of company. It will also impact on profitability and sales
of company by reducing number of customers and increasing high employee turnover.
As per the above mentioned literature review, it has been concluded that strategic
investment has both positive and negative impact on business success of Greggs’s Plc. Along
with this, literature gap has been fulfil with the assist of above mentioned information (Akdil,
Ustundag and Cevikcan, 2018).

CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is main part of research and helpful in validation of information
and also it assist others that research has been done in particular field or area. The research
methodology has many objectives such as the checking and testing of key information, analysis
of the source, principles determination, frequency determination etc. These are main goals that
allow the researchers to complete the study in a given period of time. Through using the effective
tools and techniques in research methodology, researcher can able to collect the information
about “how a well-developed strategic investment can transform a business into a complete
success.” There has been research onion used that developed through Saunders et. al. (2007).
This involved the different stages which should be covered when developing the effective
research strategy. Different layers included in research onion mention below:
Research Approach
It is a systematic approach in which systematic procedure is followed for gathering as
well as collecting credentials, data & interpretation. There are two different kinds of the research
approached such as inductive and deductive. Whereas in deductive, formulation of hypothesis is
done during the process. Inductive research approach is based on the qualitative method and also
provides the better analysis regarding the specific area.
In the present research, deductive research approach has been used because this is effective or
suitable for analyse the collected information regarding the strategic investment that helps in
transform the business in an effective manner (Akdil, Ustundag and Cevikcan, 2018).
Research Philosophy
It is a belief that routes are used to collect data about a particular field or area. In this,
there are two types of philosophies which are positivism and interpretivism. In positivism, it
states that scientific methods and calculations are important to gather right information. Whereas
interpretivism depicts those subjective credentials is enough to understand the research.
In conducting the present research, positivism research philosophy has been used because it use
the scientific evidence ensures that methods which have been used are efficient to provide
correct data (Bresler, 2017).

Research Choice
In the research onion, research choice suggests the mono method, mixed and multi
method as the choices for conducting an investigation. In conducting the present study, there has
been quantitative research choice as mono method used. The main reason behind using the
quantitative method is that it is easier to generate the data about the benefits that Greggs
Company can get with the help of strategic investment in its business. This method is effective in
collecting the information and data from large number of population (Dougherty, 2019).
Research Strategy
The research strategy stated the way about conducting an investigation by using the
effective methods. This includes observations, surveys, case study, experiment etc.
In this research, questionnaire has been chosen as research strategy and with the help of this
researcher can able to collect the data and information within less time period. Through this,
researcher can able to examine the opinions and viewpoints of chosen respondents regarding the
strategic investment (Hermoso, 2017).
Time horizon
It is mainly used with an investigation over specific period of time. Basically longitudinal
and cross- sectional are two different time horizons.
There has been cross sectional time horizon has been used because it is focused on the real
situation (Kennedy, 2017). Besides this, the investigator also uses the Gantt chart to classify data
for increasing operation starting and closing. This diagram includes a variety of operations that
are graphically seen below:

Data collection
Whenever research is conducted, data is collected and gathered by using proper approaches. In
this, two types of methods are used which are primary & secondary data. Primary data are those
in which credentials are gathered through new resources such as questionnaire, surveys,
observations etc. Whereas secondary are those in which information is collected through use of
secondary sources such as newspaper, articles, magazine etc. It depends upon researcher to select
appropriate methods so that credentials are gathered in proper manner (Liu, 2016).
There has been questionnaire developed by collecting the data from primary
method. With the help of this, researcher can able to gather the first hand data and also fresh.
Questionnaire has been consists the different questions related with the particular subject area.
Sampling
It is technique which is used in research methodology in which analysis is done via pre-
decided observation is taken from large population to get the accurate information. In this, there
are two types of methods which are probability and non-probability. In probability, it states that
everyone in the population has equal chance of being selected. Whereas in non- probability,
selection is done in random basis (Steinbach, 2017).
There has been random sampling method used as this is a part of probability sampling.
With the help of this sampling, 30 respondents have been selected. The main reason behind using
this sampling method is that it provides the equal chance to all the chosen respondents and alos
remove the biasness.
Ethical consideration
Ethics is related to the norms, beliefs and values which research should be followed by
conducting an investigation in significant manner. Researcher needs to keep the information of
respondents confidential. Researchers face many ethical concerns, such as informed consent,
profit- no harm, respect for privacy and confidentiality, privacy, vulnerable groups of people,
research skills, etc. Those are significant challenges faced by researchers during their current
work. Informed consent constitutes a major risk when a person gives his or her consent willingly,
knowingly and intelligently (Williams, 2017).

CHAPTER 4: RESULTS/ FINDINGS
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have understanding about the strategic investment?
a) Yes
b) No
Q2) Does strategic investment helps in transformation of business capacity to accomplish
overall organisational activities?
a) Yes
b) No
Q3) What is the importance of strategic investment in transform the business into complete
success?
a) Expand business
b) Rapid growth
c) Increase business value
Q4) As per your opinion, does strategic investment provides the long term success to
company?
a) Yes
b) No
Q5) What are the benefits of strategic investment in improving business capacity
of Greggs’ PLC?
a) Access to resources

b) Enlarge business
c) Protect its investment
Q6) According to your opinion, what are the different kinds of investment strategies
of Greggs’ PLC can be used in its business?
a) Value Investing
b) Growth Investing
c) Income Investing
d) Small Cap Investing
Q7) Which is the safest investment with high returns that Greggs’ PLC can be used?
a) High-Yield Savings Account
b) Treasury Securities
c) Certificates of Deposit
Q8) What are the several challenges that may face by Greggs’ PLC while transforming
their business workings through use of strategic investment technique?
a) Local factors may not understand
b) Dispute between two companies
c) Information sources are not analyzed
Q9) What are the different strategies Greggs’ PLC should be used to overcome from issues
which arise transforming their business workings through use of strategic investment
technique?
a) Review your asset allocation
b) Weeding out stocks
c) Diversify investment portfolio
Q10) Recommend some ways by which company can conduct its business at large scale by
dealing with strategic investment issues.

Frequency table
Q1) Do you have understanding about the strategic investment? Frequency
a) Yes 20
b) No 10
Q2) Does strategic investment helps in transformation of business
capacity to accomplish overall organisational activities?
Frequency
a) Yes 18
b) No 12
Q3) What is the importance of strategic investment in transform the
business into complete success?
Frequency
a) Expand business 10
b) Rapid growth 10
c) Increase business value 10
Q4) As per your opinion, does strategic investment provides the long
term success to company?
Frequency
a) Yes 20
b) No 10
Q5) What are the benefits of strategic investment in improving
business capacity of Greggs’ PLC?
Frequency
a) Access to resources 10
b) Enlarge business 7
c) Protect its investment 13
Q6) According to your opinion, what are the different kinds of
investment strategies of Greggs’ PLC can be used in its business?
Frequency
a) Value Investing 10
b) Growth Investing 5

c) Income Investing 5
d) Small Cap Investing 10
Q7) Which is the safest investment with high returns that Greggs’
PLC can be used?
Frequency
a) High-Yield Savings Account 10
b) Treasury Securities 10
c) Certificates of Deposit 10
Q8) What are the several challenges that may face by Greggs’ PLC
while transforming their business workings through use of strategic
investment technique?
Frequency
a) Local factors may not understand 8
b) Dispute between two companies 9
c) Information sources are not analyzed 13
Q9) What are the different strategies Greggs’ PLC should be used to
overcome from issues which arise transforming their business
workings through use of strategic investment technique?
Frequency
a) Review your asset allocation 10
b) Weeding out stocks 10
c) Diversify investment portfolio 10
THEME 1: Understanding about the strategic investment
Q1) Do you have understanding about the strategic investment? Frequency
a) Yes 20
b) No 10

a) Yes b) No
0
5
10
15
20
25
20
10
Interpretation: On the basis of 20 respondents that they have the understanding regarding the
strategic investment. According to them strategic investment is related to transactions which are
mainly related to the joint ventures. Investment strategy is a collection of guidelines, conduct or
procedures to guide investor portfolio selection. Persons have different benefit goals and have
different approaches and techniques for their particular skills. This is a modern tool for starting
or expanding the business. It is important to expand the business, stay competitive in technology,
product quality and meet the needs and requirements of consumers on the market. On the other
hand, there are 10 respondents which are not aware and also do not have the understanding
regarding strategic investment in business.
THEME 2: Strategic investment helps in transformation of business capacity to accomplish
overall organisational activities
Q2) Does strategic investment helps in transformation of business
capacity to accomplish overall organisational activities?
Frequency
a) Yes 18
b) No 12

a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
18
12
Series1
Interpretation: From the above mention graph, it has been stated that there are 18 respondents
and according to their opinion that strategic investment is helpful in transformation the business
capacity to attain the overall organisational activities. The strategic investment provides the
funds to the business and with the help of this company can expand its business at the large
scale. This helps in enhance the productivity of company at large scale. Strategic investment
differs from a venture capitalists investment in that it is aimed at producing a significant return
on investment. It starts with the identification and evaluation of various projects, and a choice
which will improve the competitive advantage of the business. According to remaining 12
respondents company needs to develop the effective strategies for transforming business and
make it successful.
THEME 3: Importance of strategic investment in transforms the business into complete
success
Q3) What is the importance of strategic investment in transform the
business into complete success?
Frequency
a) Expand business 10
b) Rapid growth 10
c) Increase business value 10

a) Expand business b) Rapid growth c) Increase business value
0
2
4
6
8
10
12
10 10 10
Interpretation: From the above mentioned graph it has been stated that strategic investment
plays an important role in transforming the business into success. There are 10 respondents
which said that strategic investment helps in expanding the business at large scale and also give
the competitive advantage. There are 10 respondents which said that strategic investment is
helpful in rapid growth of business by which company can able to conduct its business operation
into more locations. There are 10 respondents which are agree with enhance the business value
by using the strategic investment.
THEME 4: Strategic investment provides the long term success to company
Q4) As per your opinion, does strategic investment provides the long
term success to company?
Frequency
a) Yes 20
b) No 10

a) Yes b) No
0
5
10
15
20
25
20
10 Series1
Interpretation: There are 20 respondents and according to their opinion that strategic
investment for gaining the long term success. There are 10 remaining respondents and they said
that strategic investment helps in enhancing the productivity of businesses and give them
opportunities to conduct its operations at large scale and gain success.
THEME 5: Benefits of strategic investment in improving business capacity
Q5) What are the benefits of strategic investment in improving
business capacity of Greggs’ PLC?
Frequency
a) Access to resources 10
b) Enlarge business 7
c) Protect its investment 13

a) Access to resources b) Enlarge business c) Protect its investment
0
2
4
6
8
10
12
14
10
7
13
Interpretation: On the basis of 10 respondents that the main benefit of strategic investment for
Greggs’ PLC company to improving business capacity is excess of resources at the minimum
cost. Under this, it is helpful in minimising the cost of developing that the technology to higher
extent. On the other hand there are 7 respondents which said that is strategic investment helps the
enlarge the business to make it a large and also conduct its business activities and large scale. On
the basis of 13 respondents that strategic investment helps in protect its investment of Greggs’
PLC company and give the direction to it as well as its product line.
THEME 6: Different kinds of investment strategies of Greggs’ PLC
Q6) According to your opinion, what are the different kinds of
investment strategies of Greggs’ PLC can be used in its business?
Frequency
a) Value Investing 10
b) Growth Investing 5
c) Income Investing 5
d) Small Cap Investing 10

a) Value Investing b) Growth
Investing c) Income Investing d) Small Cap
Investing
0
2
4
6
8
10
12
10
5 5
10
Interpretation: According to opinion of 10 respondents that value investing is one of the
investment strategies that can be used by Greggs’ PLC company in its business because in this
investment is simple in purchasing the stocks which are less costly. On the basis of 5 respondents
that growth investing is also a better strategy because this looks for organisation that exists with
sign of the average growth by profits even if cost of share appears more expensive in context of
metrics. There are 5 respondents which said that company can use income investing because
investment in incomes involves the purchase of securities which typically pay out returns on a
regular basis. Fixed investment in income is reduced risk in a stable income stream which will
include at least a small portion of any investment plan depending on the risk that the investor
chooses to take. There are 10 remaining respondents that which are agree with small cap
investing because it is suitable for those who want to take a little more risk in their portfolio.
Small cap investment includes the acquisition of less market capitalised companies' stocks.
THEME 7: Safest investment with high returns that Greggs’ PLC can be used
Q7) Which is the safest investment with high returns that Greggs’
PLC can be used?
Frequency
a) High-Yield Savings Account 10
b) Treasury Securities 10
c) Certificates of Deposit 10

a) High-Yield Savings
Account b) Treasury Securities c) Certificates of Deposit
0
2
4
6
8
10
12
10 10 10
Interpretation: From the above mentioned graph it has been stated that there are different
strategies which Greggs’ PLC can be used. According to opinion of 10 respondents that High-
Yield Savings Account is one of the safest investment strategies that Greggs’ PLC can we used
because it helps in save the money of company and also provides it the better. According to
viewpoint of 10 respondents that treasury securities is safest investment because in this the
money of company will not required to access before Bond maturity date. These are mainly
through government to money to pay to organisations for the projects. There are 10 respondents
which are agree with certificates of the deposit is one of the safest investment.
THEME 8: Challenges that may face by Greggs’ PLC while transforming their business
workings through use of strategic investment technique
Q8) What are the several challenges that may face by Greggs’ PLC
while transforming their business workings through use of strategic
investment technique?
Frequency
a) Local factors may not understand 8
b) Dispute between two companies 9
c) Information sources are not analyzed 13

a) Local factors may not
understand b) Dispute between two
companies c) Information sources are
not analyzed
0
2
4
6
8
10
12
14
8
9
13
Interpretation: From given graph it has been examined that there are many challenges which
Greggs’ PLC faced while transforming its business working by use of the strategic investment
techniques. According to opinion of 8 respondents that it is complex for company to understand
the lock local factors and it is important factor for company. There are 9 respondents and
according to them strategic investment techniques arise the dispute among two organisation. 13
remaining respondents are agree with information source are not properly analysed and it arise
the issues in transforming the business.
THEME 9: Strategies Greggs’ PLC should be used to overcome from issues which arise
transforming business by strategic investment technique
Q9) What are the different strategies Greggs’ PLC should be used to
overcome from issues which arise transforming their business
workings through use of strategic investment technique?
Frequency
a) Review your asset allocation 10
b) Weeding out stocks 10
c) Diversify investment portfolio 10

a) Review your asset
allocation b) Weeding out stocks c) Diversify investment
portfolio
0
2
4
6
8
10
12
10 10 10
Interpretation: It is necessary for Greggs’ PLC Company to overcome from the issues which
are arising at the time of transforming business by use of the strategic investment technique.
According to 10 respondents that company should review its assets location in order to your
about risk and reward levels that along with long term investment goals of company. There are
10 respondents which said that company should weeding out its stalks. On the basis of 10
respondents that company need to diversify its portfolio strategy for better transforming of
business and also gain the success for stocks.

CHAPTER 5: RESEARCH OUTCOMES
From the above mention information from literature review, it is stated that strategic
investment play vital role in enhancing business growth and overall development. In this, it has
been discussed that SI is beneficial to the organisation and assist in effective decision making
and in achieving positive result. So, to adopt strategic investment HR manager of the company
make ensures that everything is done with ethics and morale. This leads to use of strategies and
tactics in strategic investment in appropriate manner. Also, investor play vital role in business so
that maximum rate of return and profit is gained by using SI. Thus, it helps entities to focus on
their profit scale and marketing rate. It gives numbers of advantage to firm such as providing
with alternative choices to select right strategic investment. Moreover it also helps in giving a
brief analysis of market situations as well as trends & accordingly decisions are made in
corporation. It gives clear picture about valuable resources of entities and which are used in
optimum manner.
Other than this, changes are done in management according to the needs as well as
requirement of strategic investors and investment. This depicts coordination and mutual
relationship between organisation & investors is developed and which strengthens the firm base
and also it leads to facing the challenges/ Issues without any fear. Large network is established
in market when SI is acquired by Greggs who helps them to purchase the raw materials for their
product at affordable prices and rates. Thus, positive result is obtained by enterprise when
strategic investment is adopted. In this competitive world, it is important to implement and
effective strategies for better investment so that corporation is able to survive in market. Also,
new opportunities are explored when SI is adopted and which leads to access of international
market by firm in easier manner. This helps them to use efficient resources and skilled labours
for their business activities and operations so that reliable output is achieved without any errors
and conflicts. Thus, SI triggers the management of entity to face problems and difficult situations
properly. Also, risk analysis is done with proper consideration so that everything goes smoothly
and effectively. It ensures that decisions taken by firm are correct and same can be used in near
future or upcoming events. Hence, with proper measurement and evaluation, process is carried
out with focus. It requires skills as well as knowledge to use strategic investment the business.

So, analysis and evaluation has to be conducted so that all the decisions are made and deliver
positive results.

CHAPTER 6: CONCLUSION AND RECOMMENDATION
Conclusion
From the above analysis it has been concluded that managers needs effective investment
strategies to run their business organization successfully. For this purpose they use effective
investment portfolio strategies. Investment is itself an art for mangers, skilled manger can
allocate monetary resource in those flied through which they can attain profits. From this
research it can be identified that strong investment policy will be help in sick organization to
become strongest enterprises. Thus it is essential for managers to take decision regarding
investment after environment scanning process so that they can allocate their financial capital in
those sources which help in maximizing profit and minimizing risk return rate. By effective
developing investment strategies business organization can attain their visionary objective.
Recommendations
 Business organization should be needed to apply core strategies of investment.
 They can reduce their risk return by adopting effective scanning technique.
 By included potential customers into investment process company can reduce their risk.
 They need to invest according to the need and availability of resources of the
organization.

CHAPTER 7: REFLECTION AND ALTERNATIVE METHODOLOGY
Reflection
For completion of an assignment our teachers divide in several; groups. I got the topic of
how a well developed stragic investment can transform a business into a complete success. I got
relay excited for this project as I am interested in researching and making self analysis and
providing observing suggestion to others. My other team mates also very excited for project. I
decided that after the class we will start this project at my house and give hours daily for this
project. On the first day when I read the overall brief and scenario of this project I took help from
my friends and teachers to understand what it exactly wants t n this project. With the help of my
teacher and friends I started work on this project. Firstly I analysis the meaning of investment
how it is used, for this I start search many website and use to read many article related to this
topic it was not really easy I got frustrated it was really hard to find each article and read to
whole concept. Later I decided that it was also beneficial for me it help me to increasing my
searching skills. This project also help me to understand the meaning of literature review,
methodologies , it will help in considering my theoretical knowledge into practical. I learn grow
to use methodology, how to collect date, difference among primary and secondary data. I got so
many issues and problems while collecting the secondary as well as primary data it is really hard
to convince respondent. I realises it is very hard work of researchers. This project is really
important for me it help in increasing my inner skills I learned how data use and interpreted. It
will also use for build find team management between us I work as team leader of the group by
this protect my skills, of leadership enhance I learnt the real meaning of leadership. This also
helps me in enhancing my communication skills. Moreover it will help me to understand the
concept of investment, how many strategies used by investment process, how business
organization takes decision regarding investment. I can also learn concept of portfolio how it is
useful for investment. How manger use investment strategies to overcome their problem, how
theses investment are useful for bringing a sick organization into successful organization. It also
learn me that it was mangers on which the whole organization is depends only his decision will
decide the future of an organization. This project learns me regarding all the concept of
researching. It will increase my knowledge regarding this subject although i am suffers from
many problems during preparation of this project but moreover it was an amazing experience for

me as it will help in realizing my strength and threat by which I am overcoming all my
weakness, this project will really special for me as I did not know about how company use their
financial capital for investment, how share markets effect on the increment. I also known about
the Gregg plc, it will help in marketing research. This project brings lots of positivity inside me
my communications skills gets stronger. I learnt all the necessary thing regarding it research and
it will also useful for my future. This project helps me to become a positive and optimistic person
I learn all the investment strategies which will also help in my future as I know how and in
which sources useful for gaining more profits from the investment. This project helps me to
increasing my knowledge and it will provide all the basic information regarding investment.
Now my concept related to investment and their policies, strategies is totally clear and I am able
to built and make some more research report on this topic. Even my friends also thankful that
assignment helps all of us to concert over theoretical concept into practical and use it for real life.
Alternative Methodology
For collection of data in questionnaire methodology has been used by investigators.
Questionnaire method is easy and very effective tool for collection of information it is time
saving and cost managing methodology thus investigator used it. But they can also use interview
as alternative methodology. It will help in identify non verbal nature of respondent and it is also
provides reliable information related to the research. Interview method of collection of data will
be provides flexibility to the research and chances of errors are less as compare to other methods
of data collection techniques. Thus it s a beneficial alternative methodology of this research
study.

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