Improving Tourism Industry Operations

This assignment focuses on analyzing strategies for improving operational activities within the UK tourism industry. It requires examining the ratio of GDP growth attributed to tourism, current consumer travel preferences, and the environmental impacts of the aviation sector. The goal is to identify ways to enhance operational efficiency and contribute to the sustainable development of the UK's tourism sector.

How Do Airline Organisation
Thomas Cook, Ryanair And
Easyjet Influence And
Improve The Uk Economy

TABLE OF CONTENTS
Background.............................................................................................................................1
Overview................................................................................................................................1
Significance of study..............................................................................................................2
Rationale of study...................................................................................................................3
Aims and objectives...............................................................................................................4
Research question...................................................................................................................4
LITERATURE REVIEW: External and internal analysis...............................................................6
REFERENCES................................................................................................................................7

How Do Airline Organisation Thomas Cook, Ryanair And Easyjet Influence And Improve
The UK Economy
Background
In terms of making the adequate improvements in the economy of UK there will be big
influence of commercial organisations and their contribution in the economy. However, there
will be various travelling industries which are making efforts to raise the economic environment
of the country. It helps in bringing the large numbers of consumers, tourists as well as provoke
the trade and commerce in the nation. It helps in making increments in the imports and exports as
well as helps in stable currency rates. Thus, the research will be helpful in identifying the efforts
made by such travelling organisations in the UK economy as well as their contribution in the
revenue gathering of the firm. There will be various aims and objectives as well as critical
analysis over the internal and external factors which are affecting the business environment. The
research will be made with the help of various methods and the sources of data collection which
in turn facilitate the adequate informations about consumer preferences and the current market
scenario of UK.
However, in terms with rising the capital structure of such industries there is need to
make changes in the operational activities as well as inviting the numbers of stakeholders to
make the valuable investment in the firms. Hence, the research will also help the stakeholders in
having the authenticated disclosure of financial as well as the ratio analysis will help them in
analysing the profitability of such organisations. With the help of secondary and primary data
collection it will be analysed that the present needs of the consumers as well as the market
strength of such industries (Travis, 2016).
Overview
In consideration with these three companies all the companies are MNCs as well as have
the adequate business operations throughout the world. The annual turn over such firms are also
very adequate as well as they are paying the highest taxes and contributions in the national
economy. Thomas cook is the organisation which mainly deals in making the adequate exchange
offers to the travellers on behalf of various currencies from several nations. The company mainly
known as the travelling industry and the advice who facilitate the currencies of countries in the
most favourable ways. However, on the other side, Ryanair is the Irish organisation which is
1

currently operating in various countries as well as have more than 400 aircraft in the business.
The strength of such company is that they are having annual turnover of more ta 6500 billion
pounds as well as have approx 11500 of workforce. Thus, the fruitful operations of this firm is
making it to lead the airline industries (Chubb and Watermeyer, 2017). Moreover, Easy-jet is the
British airline which are operating the business offering the very low rates to its services and due
to such impacts the company is currently facing losses in the annual turnover or the revenue
gathering (Dhingra and et.al., 2016). Thus, it has the large numbers of workforce which are
currently more than 10000 as well as the company is also listed in the FTSE 100.
Significance of study
The significance behind this report is that, it will be helpful for the individuals to
understand the actual current scenario in the UK tourism sector as well as the impacts of such
industries in the economic stability of this country. It will be beneficial to understand the various
laws and ethics imposed by government in context with protect the environmental issues as well
as increment in the revenue generation. The research will also being helpful in terms of analysing
the adequate investigation over the operational activities of such firm in the country. Thomas
cook is the industry who many facilitate the favourable rates of making the exchange of currency
as well as facilitate the good dealings to consumers. The company aims at making the huge
increment in the operational activities of the business as well as develop the convenient schemes
for tourists such as packages or the holiday planning which in turn influence the market
economy.
The report will also evaluate the role of Ryanair and EasyJet in the UK environment.
There will be profitable gains through such industries as well as make the adequate increments in
the operational activities of the business. These industries are tends to make the adequate
improvements in the operational aspects as well as make the effective solution to reduce the
pollution made by their aircraft. Therefore, in order to determine the impacts of such industries
in the UK market there will be need of determining the revenue generated by such industries as
well as the increment in the numbers of tourists per year. The influence of the packages and rates
of tickets will attract the large numbers of consumer which in turn helpful for raising the market
value of these companies as well as helpful for government in context with attaining the income
through taxations and various charges. However, there has been 750000 schedules flights which
2

are annually departures from UK aviation ports. There are 400 airports in country which are
operating the international and domestic flights in the country (Economic Benefits from Air
Transport in the UK, 2017). Thus, it can be said that with the help of such reports it will be
identified that the contribution made by such aviation sector in terms of making the adequate
improvements in the operational activities of the business. It will also shed some lights over the
impacts of such companies in increasing the trend as well as domestic improvement such as
industrial development, rise in the level of education, increment in the updated technologies and
improvements in the cultural environment.
Rationale of study
The rational behind this study is that the impact of such airline and travelling industries
over UK economy as well as their utilisation in country. This report will investigate or examine
the current market scenario and the increasing trend of travel and tourism in country. In the
current time the study will measure negative and positive impacts of the is increasing trend and
business of this aviation sector. Therefore, the main utilisation of this aviation industries is to
give the economic strengthen to this country such as improving the GDP, rise in the economic
level as well as enhances the supply chain. Thus, with the help of such industries the overall
economic environment in UK will rise and there will be increase in the wealth and living
standard of citizens. The impact of such industries is that it improves the trade and finance in the
national boundaries as the development in the business, technologies and productivity capacity in
the country. The organisations, Ryanair, Easy-jet and Thomas Cook has been reflecting the
effective increment in the business criteria as well as make the most effective impacts over the
development of such industries in UK. However, the rational behind such report can be
understand as:
What: There will be issues like increments in the level of air pollution as well as increase
in the air traffic. Therefore, with the impacts of such issues the UK environment at high risk as
well as the health of citizens will suffer. Consumers used to travel with aircraft because the
tickets and packages are easily affordable due to existence of various rivalry firms as well as it is
very prompt service that the person can reached to the desired destination within a time.
Why: Due to increment in the competition in the world everyone is in hurry to reach the
destination within the period. In context with the business sector there will be huge requirement
3

of such industries which will help in making the adequate increments in the profitability as well
as make the increments in the operational activities.
How: This report will be beneficial in terms of making the adequate analysis over such
industries as well as increment in the trend of air travelling. Due to the changes in the economic
level of citizens the uses of such services has been increased. To overcome such impacts there
will be need of making the adequate changes in the operational activities as well as
implementation of the various techniques such as presenting the CSR, integrated reports which in
turn helpful for the business in terms of evaluating the uses of such operational activities in the
premises.
Aims and objectives
In order to analyse the effect of such study is to develop the aims and objectives which in
turn helps in getting the knowledge and adequate informations about the issues rises in the UK
economy. This will be helpful for the Government in context with having the appropriate access
over the operational activities of such aviation sector in UK as well as it influence the revenue or
turnover of the government. Here are some aims and objectives of this research such as:
Aim: The aim of this report is that “Identifying the positive and negative impacts of Aviation or
travelling sector in UK economy”.
Objectives:
 To analyse the increment in GDP rate or other economic factors in the UK.
 To determine the consumer preferences in travelling sector.
 To assess the impacts of such aviation industries in UK environment.
 To recommend ways over which such tourism industries will improve the operational
activities.
Research question
 What ratio of the increment in GDP rate of UK?
 What are the current consumer preferences in the travelling sector?
 What are the impacts of the aviation sectors in the UK environment?
4

 What are the ways on which increment in the operational activities of such tourism
industries?
5

LITERATURE REVIEW: External and internal analysis
In terms with contributing the in national economy there will be need to having the
adequate amount if capital structure which in turn influence the market growth of the business.
Thus, it can be said that there will be various internal or external environmental factors which in
turn influence the business operations. In accordance with Wheelen and Hunger, (2017), internal
factors of the business are need to be identified by the managers of the internal stakeholders
which in turn helps them in enhancing the business efforts and the operational criteria. Thus, the
strength or weakness of the industry were highlighted and it will force the managers to make the
adequate decision plans for the future growth of business (Mahmood, Zhu and Zaheer, 2017).
Hence, it can be said that there will be influence of such factors in the positive growth of the
business.
6

REFERENCES
Books and Journals
Chubb, J. and Watermeyer, R., 2017. Artifice or integrity in the marketization of research
impact? Investigating the moral economy of (pathways to) impact statements within
research funding proposals in the UK and Australia. Studies in Higher Education. 42(12).
pp.2360-2372.
Dhingra, S., Ottaviano, G., Sampson, T. and Van Reenen, J., 2016. The impact of Brexit on
foreign investment in the UK. BREXIT 2016, p.24.
Mahmood, I. P., Zhu, H. and Zaheer, A., 2017. Centralization of intragroup equity ties and
performance of business group affiliates. Strategic Management Journal. 38(5). pp.1082-
1100.
Travis, A., 2016. Mass EU migration into Britain is actually good news for UK economy. The
Guardian (February, 18th). Available at: http://www. theguardian.
com/uk-news/2016/feb/18/mass-eu-migration-into-britain-is-actually-good-news-for-uk-
economy [18 February 2016].
Wheelen, T. L. and Hunger, J. D., 2017. Strategic management and business policy. Pearson.
Online
Economic Benefits from Air Transport in the UK. 2017. [Online]. Available through
:<https://www.iata.org/policy/Documents/Benefits-of-Aviation-UK-2011.pdf>.
7