The Effectiveness Of Facebook Marketing | Research project

RESEARCH PROJECT

TABLE OF CONTENTS
SECTION 1: INTRODUCTION.....................................................................................................3
Background of the study.........................................................................................................3
Aims of the research...............................................................................................................3
Overview of the study............................................................................................................3
Rationale of the study.............................................................................................................4
Research objectives................................................................................................................4
Research questions.................................................................................................................4
SECTION 2: LITERATURE REVIEW .........................................................................................5
Role of social-media platforms in marketing ........................................................................5
Impact of Facebook on marketing activities..........................................................................6
Change in use of social-media marketing .............................................................................8
SECTION 3:RESEARCH METHODOLOGY ...............................................................................9
SECTION 4: DISCUSSION AND EVALUATION ....................................................................13
SECTION 5: CONCLUSION AND RECOMMENDATIONS ...................................................16
REFERENCES ............................................................................................................................18

SECTION 1: INTRODUCTION
Title of the research: “How Facebook can be beneficial for business: welcome to the new era of
branding”.
Background of the study
There lies Social media platforms like Facebook, Twitter, Linkedin and Pinterest
showcase a big opportunity for business firms to turn the eyeballs of customers along with
developing a brand image. There are several tact which are employed by business enterprises for
doing this which includes creating brand profiles on social media websites like Facebook fan
pages and creative advertising through branded podcasts and apps. These websites give a perfect
chance to enjoy the benefit of word of mouth and to witness it spreading (De Vries Gensler,and
Leeflang, 2012). The social media platforms are progressing with a speedy rate in developing
nations. People are connecting on a global scale and casually take part in each other life by
observing them online. Because social media has progressed in functionality and reach from past
years, it has altered the manner in which brand interacts with their patrons be it current or
prospective ones.
Aims of the research
The aim for this investigation on “How Facebook can be beneficial for business:
welcome to the new era of branding” is to collect gain understanding and knowledge about the
title. Business organisation are taking use of social media platforms such as Facebook because it
has proved to be a effectual and efficient means to promote the products and services (Kim and
Ko, 2012). There are continuous changes occurring in the business environment because of
several reasons and to develop the understanding of these changes, this research study has been
carried out.
Overview of the study
There lies no confusion that business world is changing in a drastic manner by using
more modern technologies available. One of the significant differences has emerged in the field
of communication. It has become essential for the businesses to stay in connection with the
consumers with the use of whatever mediums they take use. Although, social media was not
originally developed for businesses, but nobody can refuse that large number of people take use
of these platforms for the purpose of marketing and communication. However, promotion and
advertising through the use of social media websites is a choice of business firms (Erdoğmuş and

Cicek, 2012). A new business environment is rising because several employees are having the
capability and interest to take use of these tools for interacting with their peers, managers and
patrons along with achieving their tasks and activities in a different style rather than following
traditional means.
Rationale of the study
The present research study is implemented on the title of “How Facebook can prove
beneficiary for business organisations: welcome to the new age of branding” for acquiring
understanding and knowledge of the rapidly changing business environment and it related
features. Due to changes in the business environment, business organisation has changed the
tools and techniques for marketing of their offerings. The rational motive for choosing this
program for this title is to evaluate the changes and to build an understanding of the rapidly
changing business environment and also because of curiosity in this field (Berthon, Pitt and et.
al., 2012). The growing use of social media for the purpose of marketing of goods and services
and to communicate with patrons has led to quick changes in the business environment. Under
the present study discussion will be done with regard to how Facebook is helpful for businesses
and proved to be fruitful for them.
Research objectives
 To identify the role of social media platforms in marketing of products and services.
 To evaluate the impacts of adopting Facebook for marketing activities in businesses.
 To identify the change in use of social-media marketing by business organisations.
 To advise some efficacious methods for using social media websites for the purpose of
branding.
Research questions
 What role does social media platform play in marketing of products and services?
 What impact does application of Facebook makes on the marketing activities within
business organisations?
 What are the changes in adoption of social-media marketing by businesses firms?