How globalization can drive a business to success. A case of study for TKMAXX

Dissertation

ABSTRACT
The current study based on globalization and its role in the success of businesses which
support in providing information for the formation of effective strategy towards business
expansion. The current study has been conducted on TK MAXX, a well known company which
mainly deals in handbags and other accessories items. Operational activities of this company are
executed at international marketplace. Both the primary and secondary sources of data collection
has been used by investigator for gathering desired information. Also total 40 employees as the
respondents has been chosen as the sample size as they are having detailed knowledge on
performance of TK MAXX and influence of globalization over it. With the support of this
investigation, it has been acknowledged that the concept of globalisation has both kind of impact
over the performance of international companies like TK MAXX. The main benefit that are
attained by these companies are better approach to customers whereas its negative impact is that
it is enhancing competition which is affecting overall performance of business organisations. The
overall influence of globalisation is positive for the businesses which helps them out in attaining
range of business opportunities which leads to success.

ACKNOWLEDGEMENT
For the very first time I would like to thank God for providing me positive energy in
order to accomplish all provided task effectively and achieving goals and objectives. Also, I want
to express thanks towards my superiors and mentors who have provided me guidance in
completing dissertation in appropriate. I would also appreciate the level of patience
acknowledged among my seniors at the time of analysing, reviewing my work, resolving my
issues, providing suggestions as well as guiding me each and every stage of dissertation.
Apart from this, the huge thanks is expressed towards management team of TK MAXX
and overall workforce of this company who provided me authenticate information.
Last but not least, I would like to provide huge thanks to my family members and friends
who have supported me at the every stage of this project and motivated me to complete it
appropriate manner.

Table of Contents
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
List of Tables...................................................................................................................................6
List of Figures..................................................................................................................................7
TITLE: How globalization can drive a business to success. A case of study for TKMAXX.........8
CHAPTER 1: INTRODUCTION....................................................................................................8
1.1 Background of research topic...........................................................................................8
1.2 Background to research organization...............................................................................9
1.3 Research rationale............................................................................................................9
1.4 Research questions.........................................................................................................10
1.5 Research aims and objectives.........................................................................................10
Research aim........................................................................................................................10
CHAPTER 2: LITERATURE REVIEW.......................................................................................11
2.1 Introduction of literature review.....................................................................................11
2.2 Main body with heading and sub-headings....................................................................11
2.3 Conclusion of literature review......................................................................................14
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................16
3.1 Research process............................................................................................................16
3.2 Research approach..........................................................................................................16
3.3 Research strategy............................................................................................................16
3.4 Research methodology...................................................................................................17
3.5 Research instruments/tools.............................................................................................18
3.6 Sampling.........................................................................................................................18
3.7 Ethical implications........................................................................................................18
CHAPTER 5: FINDINGS.............................................................................................................21
Frequency table....................................................................................................................21
CHAPTER 6: DISCUSSION.........................................................................................................36

CHAPTER 6: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH-800........................................................................................................40
7.1 Conclusion......................................................................................................................40
7.2 Recommendations..........................................................................................................40
7.3 Implications for further research....................................................................................41
REFERENCES..............................................................................................................................43

List of Tables
Index of Tables
Table 1: Theme 1: The concept of globalisation..........................................................................23
Table 2: Theme 2: Influence of globalisation on business performance of TK MAXX...............24
Table 3: Theme 3: Main benefits associated with globalisation that will get by TK MAXX.......25
Table 4: Theme 4: Globalisation will help TK MAXX in gaining competitive edge at
international marketplace...............................................................................................................26
Table 5: Theme 5: Globalisation develops more number of growth options for the employees...27
Table 6: Theme 6: The main challenges that might be faced by TK MAXX while globalising its
business..........................................................................................................................................28
Table 7: Theme 7: The main resources that will be need utmost while expanding their businesses
at international marketplace...........................................................................................................29
Table 8: Theme 8: Best strategy through which TK MAXX can attain success in rightful manner
........................................................................................................................................................30
Table 9: Theme 9: TK MAXX must provide training and development sessions to its workforce
for improving their performance....................................................................................................31
Table 10: Theme 10: Globalisation leads to attainment of success for TK MAXX......................32
Table 11: Theme 11: Impact of Globalisation over employees of TK MAXX while globalising
their business..................................................................................................................................33
Table 12: Theme 12: Globalisation helps TK MAXX in attracting more number of customers. .34

List of Figures
Illustration Index
Illustration 1: The concept of globalization...................................................................................23
Illustration 2: Influence of globalization on business performance of TK MAXX.......................24
Illustration 3: Main benefits associated with globalization that will get by TK MAXX...............25
Illustration 4: globalization will help TK MAXX in gaining competitive edge at international
marketplace....................................................................................................................................26
Illustration 5: globalization develops more number of growth options for the employees...........27
Illustration 6: The main challenges that might be faced by TK MAXX while globalising its
business..........................................................................................................................................28
Illustration 7: The main resources that will be need utmost while expanding their businesses at
international marketplace...............................................................................................................29
Illustration 8: Best strategy through which TK MAXX can attain success in rightful manner.....30
Illustration 9: TK MAXX must provide training and development sessions to its workforce for
improving their performance.........................................................................................................31
Illustration 10: globalization leads to attainment of success for TK MAXX................................32
Illustration 11: Impact of globalization over employees of TK MAXX while globalising their
business..........................................................................................................................................33
Illustration 12: globalization helps TK MAXX in attracting more number of customers.............34

TITLE: How globalization can drive a business to success. A case of study for TKMAXX
CHAPTER 1: INTRODUCTION
1.1 Background of research topic
Globalization is determined as the integration of two or more nations, businesses,
government and people across the world with the motive of mutual growth. Changing
expectation of individuals across the world has initiated this concept and influenced businesses
to execute their business activities at international scale so that they can easily become successful
(Clark, 2014). The main concept of globalization has not only provided benefits to the businesses
but at the same time it has open up range of options for the customers too as they are able to
approach their favourite in international market too. Along with this, it also creates huge job
opportunities for the employees too as they are getting variety of job options within their local
area as well as international marketplace. This directly reduces unemployment rate worldwide
that also leads to enhancement of standard of living.
The term globalization is also providing opportunities to business association which leads
to enhancement of businesses opportunities as well as profitability at international market scale
in rapid manner (Amran and et. al., 2015). Along with this benefits and positive aspects the term
globalization has its own drawback as well as challenges too which directly placing negative
impact over the business performance of the company. The main issue which creates lots of
issues for businesses is increasing competition at market place. Also expectations of the
customers are also increasing from the localise businesses as customers thinks that these
companies also offers products which are offered by international brands. This is directly
creating huge difficulty for the local companies.
The present investigation has been conducted for TKMAXX a large scale subsidiary
company of TJX companies. The respective company belongs to retail sector and headquarter in
Framingham, Massachusetts, US. Operational activities of this company is being operated at
international market place. The top management team of this enterprise has analysed that its
business managers are not able to handle their work performed with the interaction of
international countries. In order to improvise their understanding over the same, its top
management team has planned to conduct research on the globalization and how it contributes in
the success of TKMAXX while they are executing their work at international market scale in