logo

The Impact of Globalization on the Business Success pdf

9 Pages1894 Words181 Views
   

Added on  2021-02-19

The Impact of Globalization on the Business Success pdf

   Added on 2021-02-19

ShareRelated Documents
HOW GLOBALISATIONCAN DRIVE BUSINESSSUCCESS SUCH COSTACOFFEE
The Impact of Globalization on the Business Success pdf_1
Table of ContentsINTRODUCTION...........................................................................................................................3Rationale.....................................................................................................................................3Literature review.........................................................................................................................3Research limitations and Ethical consideration..........................................................................6Research methodology................................................................................................................6Justification of research method and approach...........................................................................6Giant Chart..................................................................................................................................7REFERENCES................................................................................................................................9
The Impact of Globalization on the Business Success pdf_2
INTRODUCTIONThe present research study aims to “Investigate how globalisation can drive businesssuccess of Costa Coffee”. Costa Coffee is a multinational coffee-house organisation that is basedin UK. The study will analyse impact of globalisation on the business and advantages associatewith globalisation. The analysis process will include methodology of research and limitation ofresearch.RationaleGlobalisation refereed as the expanding of the products, activities, services of thecompany, information and create the job opportunities in the other country and across thenational border and culture of the country. The reason to select this topic is because,globalisation is emerging trend of the marketplace and it is essential to understand possibleconsequences and benefit associated with the term.Literature reviewTheme 1: Impact of globalisation on Costa Coffee BusinessGlobalisation changes the way of operating as well as developing and implementingstrategies. As this is the most idealistic and opportunistic approach, which gives the more jobopportunities and open the door for the company to increase their profit share I the internationalmarket and to create its brand name in the global international market as well. Beck, (2018) stated that, this globalization has great impact on the Costa coffee company,as if the company goes in the global market, as the Costa have to face strong competition level inthat country. Costa coffee shop has to plan their strategies as according to the competition level,they planed the pricing strategies as low and have to give discount in their services as comparedto the competition like Starbucks, Cafe coffee day, Barista and many more. They planed theirstrategies as according to them. Nikolova, Rodionov and Afanasyeva, ( 2017) argued that, Costa coffee also have to facethe problem with the international strategies. As all the country have their different rules,regulations, taxations, food tax, import and export rate and many more. If Costa goes global inother country, then have to make strategies and business policies as according to their country'slaw. This may have both positive and negative impact on the Costa company, if there is lowtaxation and import and export rate, then it will be beneficial for the Costa, if there is high
The Impact of Globalization on the Business Success pdf_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing a Successful Business - Costa Coffee
|25
|5182
|392

Globalization and Tax Policy : Doc
|28
|8001
|465

Franchising as a Market Entry Strategy - Assignment
|44
|11445
|99

Role of Globalisation in Business Success
|19
|4782
|100

Benefits and Drawbacks of Global Business Environment: A Study on ASDA
|31
|6488
|87

Research Methodology and Instruments: a Review of Literature Reviews
|27
|6359
|375