Research Methodology and Instruments: a Review of Literature Reviews

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION ...................................................................................................1
1.1 Research Aim and Rationale............................................................................................1
1.2 Research Questions..........................................................................................................1
1.3 Research Objectives.........................................................................................................2
1.4 Significance of the Research............................................................................................2
CHAPTER 2: LITERATURE REVIEW ........................................................................................3
2.1 Introduction of Literature Review....................................................................................3
2.2 Main Body........................................................................................................................3
2.3 Conclusion of Literature Review .....................................................................................6
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
3.1 Research Philosophy........................................................................................................7
3.2 Research Approach...........................................................................................................7
3.3 Research strategy..............................................................................................................8
3.4 Research Methodology ....................................................................................................8
3.5 Techniques and procedures and research instruments:....................................................9
3.6 Research sampling:...........................................................................................................9
3.6.1 Identifying Population and Research Site.....................................................................9
3.6.2 Sampling Strategy.......................................................................................................10
3.7 Ethical Implications........................................................................................................10
3.8 Research Limitations......................................................................................................10
CHAPTER FOUR: FINDINGS.....................................................................................................11
Data analysis.........................................................................................................................11
CHAPTER FIVE: DISCUSSION..................................................................................................13
Data interpretation................................................................................................................13
CHAPTER SIX: CONCLUSION, RECOMMENDATIONS AND IMPLICATIONS FOR
FURTHER RESEARCH...............................................................................................................21
Conclusion............................................................................................................................21
Recommendations................................................................................................................22
Implications for future research............................................................................................22

REFERENCES..............................................................................................................................23

Proposed title:
“To identify way globalisation drive business success. A case study on Coca-Cola”
CHAPTER 1: INTRODUCTION
Globalisation is refer to as a process of integration as well as interaction of people,
companies and government throughout the world. This is because globalisation provide a
medium to connect two or more countries in context of trade, economical practices,
governmental affairs and many more. Globalisation has improved the way in which business
operates and ways through which it expand business practices at international level. But apart
from this it also increased the level of competition as globalisation lead organisations to earn
more by targeting large number of people and earning huge capital that further can reinvest to
improve its practices. This in turn encourage organisations to perform well by brining innovative
way to perform operations and provide services in marketplace.
The current investigation is based over Coca-Cola which is a giant manufacturer of
carbonated soft drink, it produce and then market soft drinks throughout the world with the help
of its network globally. The company is well known for its flagship product Coca-Cola which is
headquartered in Atlanta, Georgia. Coca-Cola only produce syrup concentrate which after its
manufacturing sold to several bottlers throughout the world that holds exclusive territories.
Company start its business by producing Coca-Cola drink as a medicinal beverage and now it get
acceptance throughout the world with the help of globalisation. This is because expanding its
business at international level, company become able to earn higher market-share globally which
in turn support Coca-Cola to achieve sustainability and competitive advantage within the
industry.
1.1 Research Aim and Rationale
Aim: Main aim of the research is“To identify way globalisation drive business success. A
case study on Coca-Cola”
1.2 Research Questions
 What are the basic concept of globalisation?
 What are the ways in which Coca-Cola can drive success through globalisation?
 What are impact of globalisation on business success of Coca-Cola?
1

 What are the ways through which Coca-Cola can manage success at international level?
1.3 Research Objectives
 To understand the basic concept of globalisation.
 To determine the ways in which Coca-Cola can drive success through globalisation.
 To identify impact of globalisation on business success of Coca-Cola.
 To recommend ways through which Coca-Cola can manage success at international level.
1.4 Significance of the Research
Main reason behind conduction of this investigation is to identify several ways as well as
factors that supported Coca-Cola in marking its business success globally. In addition to this it
also help in determining several challenges that a company have to face while entering in global
market. Despite of this researcher will be able to enhance its knowledge regarding globalisation
and its influence over businesses which support them in further practices. This investigation can
also be used for academical purpose which help in providing more information to students
regarding their study. They will be able to develop their understanding regarding the concept of
globalisation and ways through which companies expand their business with the help of
globalisation by getting a real life example of Coca-Cola.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction of Literature Review
Literature Review is a scholarly paper which analyses the current knowledge as well as
theoretical and methodological contributions towards the particular topic. It surveys various
books, journals and other relevant sources towards the particular area of research. It provides
framework in providing summary. Classifications, comparisons and evaluation of the particular
research topic. Literature review under this research is based on the topic of concept of
globalisation and how Coca Cola can drive success through it. It will also consider authors view
on identifying the impact of globalisation on the business success of Coca Cola and recommend
the ways through which success can be managed at the international level.
2.2 Main Body
The basic concept of globalisation.
As per the views of John Williamson, (2019) Globalisation is defined as the integration
and interaction among the individuals, companies and government worldwide. It led to the free
movement of people, goods and services across the globe, thereby enhancing the economy of the
nation. It has resulted in the enhancement of the Foreign Direct Investment and contributing
towards making an integrated market. Moreover with the increasing trend of Globalisation
social, political, legal and cultural boundaries have abolished or become blurred due to the
increase movement of individuals which led to faster communications and transactions. In
simple words it has created relationship among the various countries which assist them towards
the expansion and growth of the business. Apart from this it enhances standard of living of the
individuals by providing them goods and services which are easily affordable and accessible to
them. Moreover with the increasing trend of globalisation competition among the countries have
increased which encourages them to adopt to modern and recent technology in order to sustain in
this competitive business environment. This led to the technological advancements all across the
globe and assist in the growth of the nation. Along with this it has contributed to reduce the
employment rate as by increasing the various job opportunities for the individuals and reduced
poverty through out the globe. and enhance the GDP of the country and assist ion the growth
around the globe. However company needs to identify their potential strengths and weaknesses
so as to face various challenges of globalisation and effectively frame the strategies to capture
3