Business Ethics and Sustainability Practices

This assignment covers various topics related to business ethics and sustainability practices. It includes a list of references from books and journals that discuss the importance of sustainable development, business incubation practices, HR business partners, and category management in purchasing. The assignment also touches on globalization's impact on energy demand in India and drivers of successful international business strategies.

RESEARCH PROJECT

Table of Contents
TITLE: ............................................................................................................................................3
Chapter 1: Introduction ...................................................................................................................3
Chapter 2: Literature Review ..........................................................................................................5
Chapter 3: Research Methodology ..................................................................................................9
Chapter 4: Data Analysis ..............................................................................................................11
Chapter 5: Discussion ...................................................................................................................22
Chapter 6: Reflection & recommendation for alternative research methodology........................23
Recommendations................................................................................................................23
Reflection.............................................................................................................................23
Conclusion ....................................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE:
How globalisation can drive business success. A case study on ASDA.
Chapter 1: Introduction
Overview of the Research
The present investigation area is supported over the sphere of the importance of
globalisation and how it can assist organisational growth. In this the major execution will be
taken place over globalisation, thus it defines as a continuous process of integration and
interaction in between of people, businesses and government authorities around the world.
Globalisation is significant in driving business success, thus organisations are widely concern
over attaining growth by expanding operations at global level. In this particular investigation
area, ASDA is the chosen organisation as it is effective in determining the significance of
globalisation and how it is effective in driving business success(Taneja, 201). ASDA is a
multinational supermarket chain which has its operations at wider scale. In this predetermined
aim and objectives are developed for the sack of assisting the exploration in suitable way.
Literature review is executed to rendering support to the exploration via the assortment of proper
methodologies. Furthermore, the section of data interpretation and analysis has been executed to
drafting fact-full results. After the completion of these section recommendation and refection has
been made over the outcome of the research and conduction will be designed to providing
summary over the selected area of work.
Background and Rationale of the Research
Globalisation is also considered as a directing element that has become the key aspect in
organisational living during the last few years. This also refers as an effectual process which
affects the efficiency, business existence, society or surroundings in different way and almost all
the organisations are widely affected by these changes. In the world full of advancement and
high competition businesses are mainly concern over achieving potential edge via expansion of
business at global level (Shahbaz and et. al., 2016Sloman, M., 2017). Economic process is
impelling in rendering support to the enterprise to implement its operations at wider level.
ASDA is a large British supermarket retailer which is known as ASDA stores Ltd. The
headquarter of the firm is in Leeds, West Yorkshire and the firm was established in the period of
1949 through the possible attempt of Noel Stockdale and J.W. Hindell. The firm is having its

operations around 633 locations. The central need of ASDA is to accomplishing potential edge
via expanding the operations within wider commercial area.
Research Aim
To analyse the significance of globalisation and how it can drive business success. A case
study on ASDA.
Research Objectives
 To study the concept of globalisation.
 To identify all the factors that influence an organisation to globalise its business
operations.
 To examine various barriers faced by ASDA while carry out its business operations at
global level. To study the relationship between globalisation and success of an organisation.
Research Question
 What is the concept of globalisation.
 What are the key factors that influence an organisation to globalise its business
operations.
 What barriers are faced by ASDA while carry out its business operations at global level.
 What is the relationship between globalisation and success of an organisation.

Chapter 2: Literature Review
This is the most imperative aspect of an exploration work, as it is effective in developing
an in-depth theoretical framework which assisting the overall work in right manner to drawin
valid and reliable outcome. Literature review are the secondary sources and do not review for
experimental work (Ayers and Odegaard, 2017). The main intention to carry literature review is
to make discussion on point of view of previous authors to put light on any defined topic.
Literature review is the chapter in which objectives are discussed in detail to get complete
information about it. This information is collected through online sources which are authentic
and reliable. This is the best way to make get authentic and reliable data and make investigation
correct for future use(Schaltegger and Burritt, 2018).
a) Concept of globalisation
As per the opinion of Scholte, (2015), internationalisation is a necessary concept of
development for structure of geography is closely linked to concurrent development with aim for
production, governance, identity & knowledge.
As per the evaluation theory of economics, (2018), Globalisation is defined as the
consolidation of industry at world wide level and it also assist a business to attain growth via
easy way of expanding operations at commercial centre.
In addition, globalisation is also refers as an effective ongoing procedure through which
integration among business, individuals and government bodies are created to attain poetntial
edge within world wide market (Globalization, 2019). Globalisation is a wider concept which
performs an effective role in developing opportunities for the businesses to attain higher growth
and achievement. While economic processes has resulted into continuation of marketing
strategies, development of the action plan, setting of goals or targets to strengthen business
progress. Also, apart from strategies making, globalisation has proved right to hire candidate
with effective skills and talent to benefits firm to achieves combined goals or targets. Moreover,
there is necessity of business people who should have entire knowledge of an external market by
which ASDA will perform necessary actions in productive manner. Globalisation may led
organisation to suffer with monetary and non monetary deficiency by form of improvement in
sales and brand image of ASDA(Reilly and Williams, 2016).
Also, with globalisation intention is to build expansion and visibility on overall market
place to accomplishes market reach and success. The purpose of globalisation is to achieve long

term success by expanding & industrialise business operations. Also, side effects of globalisation
is in form of break down of the business operation along with accomplishing growth and success
for longer time zone.
b) Factors that influence an organisation to globalise its business operations
To influence economy to globalises its information, it is important to considered several
aspects to considers business firm to accomplishes its long term objectives.
According to the Andra Picincu, (2018), economies and its related cultural is currently
having major influences on operations of the firm. Differentiation into taxation system, economy
of scale, ease availability of resources are major factors that has resulted into success of the firm
along with establishing self into an international market structure(Quirke, 2017). For ASDA
which is one of the reputed firm is looking for success to globalise its business operation and
activities. In UK, where business entity are becoming advance and their sustainability for
operation is reaching at par, success during conduction of the operation is pre-requisite. There
are various factors which inspires firm to built its operation at the productive and profitable level
are as follows:
Effective taxation system: In UK, taxation is arriving with strategies to save business
cost and lower final prices of final products or services (Adekola and Sergi, 2016). In UK, where
taxation is bit confusing, in such situation, amendments in current tax laws to overcome negative
impacts on annual prices of the products or services. ASDA which is one of the leading firm is
expecting price at lower level along with decides set of cost composition to bear cost of selling
of their products or services
Optimum utilisation of resources: ASDA is having capability to arrange resources such
as infrastructure, manpower, strategies, raw material etc., to carry out activities to build business
operational strength, Moreover, intention to optimum utilisation of resources is to build chain
and portfolio of all resources to ease customer to wider their choice and overcomes major
competition.
Briefly said, globalisation is lump-sum and clear collection of business which mainly
operates with intention to gather success into marketplace and business success & growth of the
firm. Also, with globalisation focus is on to build profits or goals based on operation in clear and
developed manner (brien, 2019).
c) Various barriers faced by ASDA while carry out its business operations at global level

According to Eric Kenney, (2019), Managers is necessary to makes its understanding at
the global market in an effective or concise manner to rise its working operations. For this, there
are the various barriers that has been encountered by business organisation like ASDA at an
international level such as like variation into currency rate, hiring of unskilled workers, arranging
of finance etc. Some barriers are are as under-
Ineffective business standards: There are different moral ethical consideration & cultural
values within people who resides within specific geographical region. Such values are varies
with change in area or location. In response to this, managers of this company may face issues in
keeping understanding of the concise values and enables best products or services to customers.
If cultural values are not belongs to sufficiency level, then it would not be possible to maintain
effective relations with prescribed customers.
Lesser customer experience: At international level, if one organisation is providing best
services or product, then there is expectations in mind of consumers for ASDA as well.
Consumer experience is the major issue which managers of ASDA face at international level
because if product offered is not up to the mark, then this affects organisational growth and
development(Laszlo and Cescau, 2017).
Moreover, globalisation is necessary to build operations of the firm on growth oriented
platform to enables firm to rise its profitability and operations at the growth oriented platform.
Also, purpose of globalisation is to solve business issues and enables success to reach at the par
value or more.
d) Relationship between globalisation and success of the ASDA
There is plus relationship between globalisation and success for business organisation. At
global platform, chances of positive & negative environment has differs a lot during working
environment of the nation, where firm is operating. With operating at global platform, there has
saw increment during sales, hence as a result, profits for the ASDA also rises. Moreover its
necessary to have an understanding of external market and then in accordance to that plan
business operations to gathers business profitability are on the mark(Hunter, Saunders and
Constance, 2016).
According to Carol Woods, 2019, If managers does not analyse external market, then this
affects working operations in negative manner. So success depends of market analysis.

Out of this, ASDA is expecting to get success with understanding of concise consumer
preferences. There should be effective marketing process by which its easy to linkage customer
on about information of new arrivals, discounts, offers, etc. When consumers is having
appropriate knowledge about products, then brand image of the ASDA would gets improved by
which success would be possible (Globalization and Economic Growth, 2019). Globalisation
may assist in rise of trade within other parts of nation with purpose to compete with international
brand by analysis of its policies. Success for the ASDA is lies on improvement into sales,
building profits and maintenance suitable goodwill. So along with operating at an international
level, success is highly possible by making improvement into sales by led managerial personnel
to focus on improving quality of its product and services at the minimum cost or spending. Also,
relationship of globalisation to success is worth to achieves down global success and business
success at the profitable manner or way. Lastly, stratification is necessary step to built profits for
the ASDA(Guceri-Ucar and Koch, 2016).

Chapter 3: Research Methodology
This is one of ongoing tools used to ascertain techniques that will be used to carry out
research and collect data & information to arrives at the valid conclusion. Research methodology
is defined as the most effectual aspect which is mainly applied in an investigation area to provide
suitable support to the whole work in right manner (RESEARCH METHODOLOGY, 2018). This
section is viable in selecting the most suitable tools that are appropriately supporting the
investigation to reaching at the key outcome. This part is encompasses over different applications
which are selected on the basis of the chosen subject area. For purpose of this investigation,
elements of research methodology is as follows:
Research approach: While commencing any defined research, its being necessary to set
approach of the data collection along with approach to achieves valid outcomes or results. This
section is encompasses over two approaches i.e. inductive and deductive research approach to
carry research with intention to achieves prospective goals or targets. With aim linked to this
research study, focus will be mainly put down to inductive approach to find best of the
supportive and elements ethical consideration to arrives at the valid conclusion(Epstein, 2018).
Sources of data collection: The investigation is always depend over true data that is
collected through consideration of true techniques to gather supportive scenario. Primary data for
this research study will be gather by construction of point questionnaire and taking interviews to
get answer of each questions. On the other side, secondary data will also used to frame literature
review for deepen analysis. Sources for accumulating secondary research are books, magazines,
journals, internet, websites etc. For this research study, main sources will be books, peers
information, portfolios, magazine, business seminars of other corporate firm. Moreover, valid
information for research will be collected with help of questionnaire, interview survey, personal
talk, Email format and passing to the respondent to collect solid information(Crane and et. al.,
2019).
Research sampling: This is another key area of an investigation work, thus this
encompasses over selection of people to gather information which are reliable in nature. This
part is based on probabilistic and non-probabilistic sampling techniques, Therefore sampling is
mainly replicates from the original population. In the present study area information is gathered
from random sampling tool from the non-probabilistic tool. This is the most suitable source of

accumulation of information via the knowledge analysis of wide range of respondents or
participants.
Sample size: With intention to perform research, sample size for this research will be 40.
Also, respondents from which information is collected will be ASDA's own employees and
people to arrives at conclusion with use of that information(Thomé and Medeiros, 2016).
Data collection technique: To collected the valid information, collection tools such as
Email, mobile phone, tablets, laptop will be used to takes information from respondents and
software that will be used are survey monkey, google survey etc., to designs e-questionnaire.
Also, then link of e-questionnaire will be shared to respondents along with minimal use of paper
to promote social responsibilities.
Research Ethics: The major consideration of an investigator is to follow the research
ethics in respect to reducing the chances of issue and errors. Thus it is important for the
researcher to work as per the guidance of ethics, therefore, this reduces the chance of conflicts
and errors which affects the over all work (Verger, Lubienski and Steiner-Khamsi, 2016). At the
time of execution of an investigation work researcher has faced multiple issue, in which security
of personal information is major. It is important for the researcher to ensure their respondents
about the safety and security of their personal information. Research also requires to consider
time and cost for the suitable management of investigation actions. For managing time researcher
needs to design a suitable time scale in which all the activities are mentioned as per their
priorities. Research also needs to maintain proper flow of funds and capital as to reducing the
chance of incompletion of task.

Chapter 4: Data Analysis
Questionnaire
Name:
Age:
Gender:
Email:
Q1) Do you have idea in regards to the conceptualisation of Globalisation in the context of
business?
Yes
No
Q2) According to you economic process is works as the major strategic tool in the circumstance
of organisational success?
Yes
No
Q3) As per your opinion, globalisation is impelling for maturation and progression of ASDA at
wider basis?
Yes
No
Q4) What sort of impinging does globalisation have on the business functions of ASDA?
Positive
Negative
Neutral
Q5) What are the key cause that affects a business to globalise its enterprise operations?
High market competition
Wider customers Reach
Higher brand image
Acquisition of resources
Q6) What barriers are mainly faced by ASDA while carry out its business operations at global
level?
Trade Imbalance

Legal obstacles
Local market competition
Tax and Tariff
Q7) What are the key aspects that are requires to be considered by ASDA while making global
expansion?
Social and Cultural factors
Market Attractiveness
Political and Legal factors
Business capability
Q8) What key advantages are gained by ASDA through execution of operations at global level?
Economies of Scale
Technological Innovation
Emergence of Foreign Currencies
Q9) Which stakeholder of ASDA is mainly gain benefits by the enlargement of organisational
functions at world wide basis?
Suppliers
Customers
Shareholders
Q10) Provide suggestions to ASDA for making improvement in business to enhance market
share and gain competitive edge.

Theme 1) People are aware about the concept of Globalisation in terms of business.
Q1) Do you have idea in regards to the conceptualisation of Globalisation in the
context of business?
Frequency
Yes 38
No 2
Interpretation:
From the depiction of the previously mentioned chart it has been analysed that 38 out of
40 individuals know about the idea of globalization, consequently it is a more extensive idea
which has tremendous impact with regards to business development. Along these lines,
individuals know about this idea as it is a natural marvel in the present business condition. Left
over people don't know about equivalent to they are demonstrating their worry concerning the
part of globalization, because of absence of learning individuals are not selfishly mindful about
globalization.
38
2
Yes
No

Theme 2) Globalisation is works as the major strategic tool in the context of business growth.
Q2) According to you economic process is works as the major strategic tool in the
circumstance of organisational success?
Frequency
Yes 36
No 4
Interpretation:
As per the inside and out assessment of the venture it has been assessed that 36 out of 40
individuals are in support with this explanation that globalization is functions as the major vital
apparatus with regards to business development. According to their view, associations now
daily's are centres over actualizing globalization as they key vital hotspot to accomplish higher
development and manageability. Remaining individuals are not in support with equivalent to per
their view globalization is altogether not functioning as the major vital apparatus with regards to
business development.
36
4
Yes
No

Theme 3) Globalisation is effective for the growth and development of ASDA at wider level.
Q3) As per your opinion, globalisation is impelling for maturation and
progression of ASDA at wider basis?
Frequency
Yes 35
No 5
Interpretation
From the depiction referenced in the previously mentioned outline it has been
demonstrated that, 35 out of 40 respondents said that globalization is powerful for the
development and advancement of ASDA at more extensive level, in this way globalization is
solid in giving chances to the organizations to improving its activities and accomplish
development and achievement. Financial procedure is a useful perspective which is useful in
giving a way to the organizations to execute its activities in right way to achieve focused edge.
Remaining people not in support with equivalent to per their view globalization isn't a lot of
pertinent for the advancement of ASDA at more extensive level.
35
5
Yes
No

Theme 4) Different kind of impact does globalisation have over the operations of ASDA.
Q4) What sort of impinging does globalisation have on the business functions of
ASDA?
Frequency
Positive 36
Negative 2
Neutral 2
Interpretation:
As per the examination of the overview report it has been distinguished that 36 out of 40
individuals are said that globalization principally have positive effect over the tasks of ASDA, in
this manner it is a huge worldwide general store chain which is broadly worry on extension of
business at worldwide level. 2 individuals are said that globalization has negative effect over the
tasks of ASDA, according to their view globalization isn't subject in giving advantages to the
impact over the activities of ASDA. 2 individuals are nonpartisan about equivalent to they are
not giving any talk about the equivalent.
36
22
Positive
Negative
Neutral

Theme 5) There are multiple key factors that influence an organisation to globalise its business
operations.
Q5) What are the key cause that affects a business to globalise its enterprise
operations?
Frequency
High market competition 12
Wider customers Reach 10
Higher brand image 8
Acquisition of resources 10
Interpretation:
According to the investigation of the task it has been deciphered that there are numerous
key factors that impact an association to globalize its business activities. Subsequently, the key
rationale of an association is to move toward becoming globalized to accomplish higher
development and accomplishment inside the business focus. 12 out of 40 individuals are go with
the alternative of higher market rivalry, along these lines this is the central point which chiefly
impacts business to progress toward becoming globalized, 10 people are go with more extensive
clients reach and 8 are select the choice of higher brand picture and remaining individuals are
agreeable to Acquisition of assets
12
10
8
10
High market competition
Wider customers Reach
Higher brand image
Acquisition of resources

Theme 6) There are multiple barriers that are mainly faced by ASDA while carry out its business
operations at global level.
Q6) What barriers are mainly faced by ASDA while carry out its business
operations at global level?
Frequency
Trade Imbalance 10
Legal obstacles 8
Local market competition 12
Tax and Tariff 10
Interpretation:
From the assessment of the task it has been distinguished that there are numerous
hindrances that are for the most part looked by ASDA while complete its business activities at
worldwide level. 10 out of 40 individuals are go with exchange irregularity according to their
perspectives this alludes as the key test looked by a business, 8 individuals are go with legitimate
hindrances, 12 individuals are supportive of neighborhood advertise rivalry and remaining are
agreeable to expense and levy.
10
8 12
10 Trade Imbalance
Legal obstacles
Local market competition
Tax and Tariff

Theme 7) There are assorted key aspects that are requires to be considered by ASDA while
making global expansion.
Q7) What are the key aspects that are requires to be considered by ASDA while
making global expansion?
Frequency
Social and Cultural factors 10
Market Attractiveness 10
Political and Legal factors 10
Business capability 10
Interpretation:
From the assessment of the thesis it has been translated that there are different key
perspectives that are requires to be considered by ASDA while making worldwide extension of
business operation's. 10 out of 40 individuals are agreeable to social and social variables, 10 are
go with market allure, 10 are go with political and legitimate factors and remaining are
supportive of business ability.
10
10 10
10 Social and Cultural
factors
Market Attractiveness
Political and Legal
factors
Business capability

Theme 8) There are multiple benefits that are attained by ASDA through globalising its
operations.
Q8) What key advantages are gained by ASDA through execution of operations at
global level?
Frequency
Economies of Scale 15
Technological Innovation 10
Emergence of Foreign Currencies 15
Interpretation:
As indicated by the assessment of the exposition it has been broke down that there are
different advantages that are achieved by ASDA through globalizing its tasks. 15 out of 40
individuals are agreeable to economies of scale, 10 individuals are go with mechanical
development and remaining individuals are go with rise of outside monetary standards.
15
10
15 Economies of Scale
Technological Innovation
Emergence of Foreign
Currencies

Theme 9) Different stakeholder of ASDA is mainly gain benefits by the expansion of business at
global level.
Q9) Which stakeholder of ASDA is mainly gain benefits by the enlargement of
organisational functions at world wide basis?
Frequency
Suppliers 10
Customers 20
Shareholders 10
Interpretation:
As indicated by the assessment of the above mentioned chart it has been interpreted that
10 out of 40 individuals said that suppliers are the key stakeholder of the firm who ever gained
benefits from global execution of operations. 20 individuals are go with customers according to
their view clients are for the most part picking up points of interest of worldwide extension and
remaining are go with shareholder.
10
20
10
Suppliers
Customers
Shareholders

Chapter 5: Discussion
Theme 1: Concept of globalisation
From the authors point of view, globalisation is mainly arrives as platform for which
economies or global company has been resulted into success for the corporate scenario to build
business success and also expands customer offerings. Also, author has tried to focus on
globalisation has resulted into continuation of marketing strategies, development of the action
plan, setting of goals or targets to strengthen business progress. Also, apart from strategies
making, globalisation has proved right to hire candidate with effective skills and talent to
benefits firm to achieves combined goals or targets(Charles, Schmidheiny and Watts, 2017).
Theme 2: Factors that influence an organisation to globalise its business operations
For this theme, author has tried to put down its focus onto build global image along with
develop business profits at the higher level. Differentiation into taxation system, economy of
scale, ease availability of resources are major factors that has resulted into success of the firm
along with establishing self into an international market structure. For ASDA which is one of the
reputed firm is looking for success to globalise its business operation and activities.
Theme 3: Various barriers faced by firm to carry out its business operations at global level
From authors point of view, CULTURAL BARRIERS cannot be stopped. Increasing
globalization comes with some cons also like conflicts in ideas and business processes.
ECONOMICAL BARRIER are governmental induced restrictions on international business
which affects the economical efficiency of the business. These restrictions are in favour of rich
countries because these countries tend to set international policies (Tariff, Import-Export
license). ETHICAL BARRIER are still present in the international market. With increased global
capital flows critics still argue about he increasing gap between the rich and poor nations(Brem
and Viardot, 2017).
Theme 4: Relationship between globalisation and success of the organisation
From author point of view, relationship of globalisation and success is related to each-
other along has proofed growth oriented and led business to achieves its outcomes onto pro-
found basis. At global platform, chances of positive & negative environment has differs a lot
during working environment of the nation, where firm is operating (Wirtz and et. al., 2016). With
operating at global platform, there has saw increment during sales, hence as a result, profits for
the ASDA also rises. Moreover its necessary to have an understanding of external market and

then in accordance to that plan business operations to gathers business profitability are on the
mark.
Chapter 6: Reflection & recommendation for alternative research
methodology
Recommendations
Considering the information, which has been presented above in regards to ASDA, there
are a range of recommendations can be given in regards to enhancing or improving the profit
margins and productivity level of this company and these are presented underneath:
 ASDA in present time would require to make determinations in regards to current market
situation of a particular nation, in which it is looking forward to expand it's business.
With the help of this, project manager would easily take decisions in regards to budget of
a particular project and so on. Through this, it will directly aid ASDA in developing
strategies, which will help them in sustaining within the market for a longer period of
time and may aid company to drive towards success. This will also aid them in sustaining
at competitive business level for a longer time frame.
 It is also recommended that business organisation i.e. ASDA would need to enhance
overall market share and this could easily be done through making ample number of
determinations. Through this, ASDA would directly expect from it's customers to stay
loyal and their previous history in term of changing or stability of demand over similar
product so that proper services can be granted as per the expectation of customers.
Reflection
If it is talked about present investigation and for the future as well, the research I got an
opportunity to lead examination over such an incredible and educated point for example "To
analyse the significance of globalisation and how it can drive business success". A case on
ASDA. Along with this, it has helped me in improving my insight about the globalization and
way in which it help a business in encountering development and achievement. All through
conduction of this examination I experienced a few sort of data that further contribute toward
improving my abilities just as capabilities. In any case, in spite of this there are a few difficulties
that I have confronted while performing examination, for example, time given for performing
examination was restricted that was the significant issue and to manage this I utilize survey that

help in social event more data from bigger number of individuals inside exceptionally brief
timespan. Be that as it may, aside from this another significant issue looked all through the
examination for example Respondents were not intrigued inside the examination and are giving
data with no worry or comprehension.
If it is talked about this investigation, that I have performed, I took primary method into
consideration where questionnaire as primal method has been utilised but, this somewhere
impacted on upon performance level and enhanced it in a rightful manner. Alongside this, I
could have also utilised interview as it is one of the crucial alternative method rather than
questionnaire. Basically, the reason that came in front of not utilising this approach is that
interview is specifically a face to face conversation and it is also time and money consuming
approach. Therefore, this has made me to adopt the questionnaire rather than interview.
Conclusion
By considering the above information, it has been outlined that in this dynamic business
world, globalization is critical for the maintainability of business. This is so on the grounds that it
benefits an organization with a few development and extension opportunity which contributed
toward the future achievement of a business. By performing research, it has been discovered that
greater part of individuals thinks growing a business at worldwide level an organization get
profited with Higher market extension, increment in deals and gainfulness as the client base as
well. Considering this, it additionally has been discovered that globalization likewise help a
business in enhancing its presentation, expanding the cross fringe rehearses by managing a few
nations and joining of information by building up an enhanced workforce.

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