How globalisation can drive business success. A case study on ASDA
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Added on 2020-10-05
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RESEARCH PROJECT TITLE:3 Chapter 1: Introduction3 Chapter 2: Literature Review5 Chapter 3: Research Methodology9 Chapter 4: Data Analysis 11 Chapter 5: Discussion 22 Chapter 6:Reflection&recommendationforalternativeresearch methodology 23 Recommendations 23 Reflection 23 Conclusion 24 REFERENCES 25 TITLE: How globalisation can drive business success. Chapter 1: Introduction Overview of the Research The present investigation area is supported over the sphere of the importance of globalisation and how it can assist organisational growth. In this particular investigation area, ASDA is the chosen
How globalisation can drive business success. A case study on ASDA
Added on 2020-10-05
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RESEARCH PROJECT
Table of ContentsTITLE: ............................................................................................................................................3Chapter 1: Introduction ...................................................................................................................3Chapter 2: Literature Review ..........................................................................................................5Chapter 3: Research Methodology ..................................................................................................9Chapter 4: Data Analysis ..............................................................................................................11Chapter 5: Discussion ...................................................................................................................22Chapter 6: Reflection & recommendation for alternative research methodology........................23Recommendations................................................................................................................23Reflection.............................................................................................................................23Conclusion ....................................................................................................................................24REFERENCES..............................................................................................................................25
TITLE:How globalisation can drive business success.A case study on ASDA.Chapter 1: Introduction Overview of the ResearchThe present investigation area is supported over the sphere of the importance ofglobalisation and how it can assist organisational growth. In this the major execution will betaken place over globalisation, thus it defines as a continuous process of integration andinteraction in between of people, businesses and government authorities around the world.Globalisation is significant in driving business success, thus organisations are widely concernover attaining growth by expanding operations at global level. In this particular investigationarea, ASDA is the chosen organisation as it is effective in determining the significance ofglobalisation and how it is effective in driving business success(Taneja, 201). ASDA is amultinational supermarket chain which has its operations at wider scale. In this predeterminedaim and objectives are developed for the sack of assisting the exploration in suitable way.Literature review is executed to rendering support to the exploration via the assortment of propermethodologies. Furthermore, the section of data interpretation and analysis has been executed todrafting fact-full results. After the completion of these section recommendation and refection hasbeen made over the outcome of the research and conduction will be designed to providingsummary over the selected area of work. Background and Rationale of the ResearchGlobalisation is also considered as a directing element that has become the key aspect inorganisational living during the last few years. This also refers as an effectual process whichaffects the efficiency, business existence, society or surroundings in different way and almost allthe organisations are widely affected by these changes. In the world full of advancement andhigh competition businesses are mainly concern over achieving potential edge via expansion ofbusiness at global level (Shahbaz and et. al., 2016Sloman, M., 2017). Economic process isimpelling in rendering support to the enterprise to implement its operations at wider level.ASDA is a large British supermarket retailer which is known as ASDA stores Ltd. Theheadquarter of the firm is in Leeds, West Yorkshire and the firm was established in the period of1949 through the possible attempt of Noel Stockdale and J.W. Hindell. The firm is having its
operations around 633 locations. The central need of ASDA is to accomplishing potential edgevia expanding the operations within wider commercial area. Research AimTo analyse the significance of globalisation and how it can drive business success. A casestudy on ASDA. Research ObjectivesTo study the concept of globalisation.To identify all the factors that influence an organisation to globalise its businessoperations.To examine various barriers faced by ASDA while carry out its business operations atglobal level. To study the relationship between globalisation and success of an organisation. Research QuestionWhat is the concept of globalisation.What are the key factors that influence an organisation to globalise its businessoperations.What barriers are faced by ASDA while carry out its business operations at global level. What is the relationship between globalisation and success of an organisation.
Chapter 2: Literature Review This is the most imperative aspect of an exploration work, as it is effective in developingan in-depth theoretical framework which assisting the overall work in right manner to drawinvalid and reliable outcome. Literature review are the secondary sources and do not review forexperimental work (Ayers and Odegaard, 2017). The main intention to carry literature review isto make discussion on point of view of previous authors to put light on any defined topic.Literature review is the chapter in which objectives are discussed in detail to get completeinformation about it. This information is collected through online sources which are authenticand reliable. This is the best way to make get authentic and reliable data and make investigationcorrect for future use(Schaltegger and Burritt, 2018). a) Concept of globalisationAs per the opinion ofScholte, (2015), internationalisation is a necessary concept ofdevelopment for structure of geography is closely linked to concurrent development with aim forproduction, governance, identity & knowledge. As per the evaluation theory of economics, (2018), Globalisation is defined as theconsolidation of industry at world wide level and it also assist a business to attain growth viaeasy way of expanding operations at commercial centre. In addition, globalisation is also refers as an effective ongoing procedure through whichintegration among business, individuals and government bodies are created to attain poetntialedge within world wide market(Globalization, 2019). Globalisation is a wider concept whichperforms an effective role in developing opportunities for the businesses to attain higher growthand achievement.While economic processes has resulted into continuation of marketingstrategies, development of the action plan, setting of goals or targets to strengthen businessprogress. Also, apart from strategies making, globalisation has proved right to hire candidatewith effective skills and talent to benefits firm to achieves combined goals or targets. Moreover,there is necessity of business people who should have entire knowledge of an external market bywhich ASDA will perform necessary actions in productive manner. Globalisation may ledorganisation to suffer with monetary and non monetary deficiency by form of improvement insales and brand image of ASDA(Reilly and Williams, 2016).Also, with globalisation intention is to build expansion and visibility on overall marketplace to accomplishes market reach and success. The purpose of globalisation is to achieve long
term success by expanding & industrialise business operations. Also, side effects of globalisationis in form of break down of the business operation along with accomplishing growth and successfor longer time zone.b) Factors that influence an organisation to globalise its business operationsTo influence economy to globalises its information, it is important to considered severalaspects to considers business firm to accomplishes its long term objectives. According to the Andra Picincu, (2018), economies and its related cultural is currentlyhaving major influences on operations of the firm. Differentiation into taxation system, economyof scale, ease availability of resources are major factors that has resulted into success of the firmalong with establishing self into an international market structure(Quirke, 2017). For ASDAwhich is one of the reputed firm is looking for success to globalise its business operation andactivities. In UK, where business entity are becoming advance and their sustainability foroperation is reaching at par, success during conduction of the operation is pre-requisite. Thereare various factors which inspires firm to built its operation at the productive and profitable levelare as follows: Effective taxation system: In UK, taxation is arriving with strategies to save businesscost and lower final prices of final products or services (Adekola and Sergi, 2016). In UK, wheretaxation is bit confusing, in such situation, amendments in current tax laws to overcome negativeimpacts on annual prices of the products or services. ASDA which is one of the leading firm isexpecting price at lower level along with decides set of cost composition to bear cost of sellingof their products or servicesOptimum utilisation of resources: ASDA is having capability to arrange resources suchas infrastructure, manpower, strategies, raw material etc., to carry out activities to build businessoperational strength, Moreover, intention to optimum utilisation of resources is to build chainand portfolio of all resources to ease customer to wider their choice and overcomes majorcompetition. Briefly said, globalisation is lump-sum and clear collection of business which mainlyoperates with intention to gather success into marketplace and business success & growth of thefirm. Also, with globalisation focus is on to build profits or goals based on operation in clear anddeveloped manner (brien, 2019). c) Various barriers faced by ASDA while carry out its business operations at global level
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