How Millennials Affect Corporate Culture - PDF

Running head: RESEARCH PROPOSAL
Research Proposal
Topic: Influence of Millennials in changing workplace culture
Student’s name:
Name of the university:
Author’s note:

RESEARCH PROPOSAL1
Table of Contents
1. Research title:..............................................................................................................................2
2. Research Questions......................................................................................................................2
3. Literature Review........................................................................................................................2
3.1 Performance of Millennials at the workplace........................................................................2
3.2 Theoretical perspectives of Millennials and organisational culture......................................3
3.3 Cultural changes brought by millennials at the workplace....................................................4
3.4 Benefits and challenges are given by millennials at the workplace......................................5
4. Research methodology.................................................................................................................6
4.1 Methodology..........................................................................................................................6
4.2 Data collection methods........................................................................................................8
4.3 Sampling technique...............................................................................................................8
5. Research ethics..........................................................................................................................10
6. Timeline.....................................................................................................................................10
Reference List................................................................................................................................12

RESEARCH PROPOSAL2
1. Research title:
Influence of Millennials in changing workplace culture
2. Research Questions
1. What are the cultural changes brought by Millennials in the workplace?
2. What are the challenges and advantages brought by Millennials in the workplace?
3. Literature Review
3.1 Performance of Millennials at the workplace
Baby boomers and Gen X are the largest generations that have been working in the
workplace. Gen X can identify the organisational memory and strengths, they love to work on
long hours and believe in optimism (Chou, 2012). As found out in his article by Chou (2012),
leader-member relationship, organizations and managers lead to improvement of leadership
effectiveness by matching right leadership style to Millennials’ followership style. In the
workplace, Millennials are dependent the internet and their communication channels are based
on it. In performance wise, Millennials do not believe in performance appraisal, however, they
like to get recognition. Pinzaru (2016), supported this by giving the statistical figure of
workforce on 2014 when 34% was millennials and 66% was older generation and this figure may
touch 47% would be millennials and 53% would be older generation. Millennials believe in
regular and effective communication and they want quality and frequent feedback with rating
from the management. On the contrary, Stewart et al., (2017), pointed out that millennials have
an egocentric conflict with the older generations as they think older generations do not want to

RESEARCH PROPOSAL3
assimilate with them. By doing the interviews of millennials, Dimitriou & Blum (2015), stated
that in the workplace, millennials are socially minded and they are creative. Their performance
depends on team-oriented culture, mentoring and create a collegial environment. Chou (2012),
opined that older generations believe in office working and they are not family-centric. The
authors also argued that millennials love to work in a flexible schedule and this cannot be seen as
a narcissistic point of view. It could be stated that this is a gap in literature that gives room for
further research as millennials do not want to work in an organisation for a long time as they like
to hop different jobs after a certain period of time. Employers in this respect can link a between
friendly approach and supervisor role to motivate Millennials.
3.2 Theoretical perspectives of Millennials and organisational culture
Generation theory describes that the era in which an individual was born affects how they
see the world. Generations in the developed countries' workplace can divided into four
categories. The Millennials are the group of population in the current society who were young
adults or at an comprehendible age at the turn of 21st century. Felix (2013), defined the
millennials as millennials are the persons who were born after the 1980s and they are also called
Gen Y. This generation is marked by the increasing use of media, communication and digital
technologies. Gen Y has a liberal approach and they try to make a connection to other
generations as well. A large organisation can have different minded workers who belong from
different generations. On the other side, as stated by (Stewart et al., 2017), older generations
want to have instructions for the works, whereas, millennials want to have a guide for their work.
Tension is resulted from generational differences that exist because of contrasting values
(Kowske, Rasch & Wiley, 2010).