Social Media Plan of Howl and Moan Records

This presentation outlines a social media plan for Howl and Moan Records, including target audience, preferred platforms, and performance indicators.

Social Media Plan
of Howl and Moan
RecordsNAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

Preferred Audience of Social
Media Plan
 The young customers who are
passionate about music and all
the things that are vintage
 The music lovers in that of Byron
Bay region
 The budding musicians who are
drawn to music
Characteristics of target
audience
 Those like to seek relaxation by
taking recourse to music
 The target audience includes
those who want to escape the
sordid realities of life with the
help of music

Social Media Plan of Howl and
Moan Records
Social Media Plan on Face Book
 Boosting the posts on Face Book
with the help of social media
optimization
 Adding admins to the Face Book
Page by keeping a team that can
help in monitoring levels of
engagement

Social Media Plan on Instagram
Social Media Plan on Instagram
 There are polls that can be
conducted over Instagram that
can help in gauging the
viewpoints of the followers
 The questions can be received
from the audience by taking
recourse to Live video stream

Expected audience
 The expected audience would be
the people belonging to the age
group of 18- 30
 They would mainly be comprised
of teenagers along with the
college students
 The audience would have high
income that will enable them to
buy the cassettes along with
vinyl records

Response trigger
 The visual along with emotional
content can help in engaging the
followers
 The images should focus on face
along with that of facial
expressions
 People have a tendency of
reacting to the non-verbal clues

Social media strategy that
establishes metrics
 Focus on such targets like leads generated, conversion rate along
with web referral
 Aligning social media goals with that of the marketing strategy.
This can make it easier for Howl and Moan Record to exhibit
value pertaining to their work and fetch executive buy-in and
investment.
 The posts can be checked on that of social media metrics
Preferred Social Media Platform
 The testimonial of famous musicians and customers of Howl and
Moan Records on the website can help in increasing the
popularity of the business

Facilitate the content and delivery of the social
media plan, applying third party tools
Webtrends- Offers tools that can
help in measuring and optimizing of
digital campaigns. Webtrends can
offer analytic intelligence that
includes customer intelligence ,
behavioral segmentation and
targeting
Woopra- Makes use of real-time stats
which can be broken down to that of
an individual-level view. Woopra helps
the brands for tracking visitors
across that of multiple devices . It
helps in building comprehensive
timelines pertaining to every user.

 Google Analytics- Helps in customizing reports, measuring the
impact of social media and measures conversion rates, and more.
 Docalytics- The cloud-based platform can allow various
departments across the company for viewing documents,
reviewing analytics and tracking the leads.
 Simplereach- It helps in collecting real-time data so that it can
track the impact of that of digital content. It helps in
offering insights regarding which direction user should take in
relation to their created content strategy.

Performance Indicator Tool for
Post
 Iconosquare refers to social media analytics tool that is
specifically for that of Instagram. A standout feature that
separates Iconosquare from that of other tools pertains to the
analysis of normal photos and videos.
 Buzzsumo helps in delving at at how content from the website
performs on the social media. Buzzsumo not only shows number
of shares pertaining to each piece of content, but it also shows
what kind of content can perform best within each network on
the basis of length, type, publish date and more.

Maximise cross-platform,
device and site engagement
 WhataGraph provides website
infographic analytics and social
media reports. It's designed for
digital agencies who are seeking
to automate their marketing
reporting and concentrate all their
reports under one place.
 Hootsuite - Hootsuite is a content
curation, analytics and scheduling
platform. It's been used by some
of the world's top brands since
2008.

References:
 Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of
branded social content and consumer engagement. Psychology & Marketing, 32(1), pp.15-27.
 Dessart, L., Veloutsou, C. and Morgan-Thomas, A., 2015. Consumer engagement in online brand
communities: a social media perspective. Journal of Product & Brand Management, 24(1), pp.28-42.
 Hollebeek, L.D., 2017. Developing business customer engagement through social media
engagement-platforms: An integrative SD logic/RBV-informed model. Industrial Marketing
Management.
 Hollebeek, L.D., Glynn, M.S. and Brodie, R.J., 2014. Consumer brand engagement in social media:
Conceptualization, scale development and validation. Journal of interactive marketing, 28(2),
pp.149-165.
 Recordstoreday.com.au (2018). Howl & Moan Records - Record Store Day Australia. [online] Record
Store Day Australia. Available at: http://www.recordstoreday.com.au/business-directory/1271/guitar-
bazaar [Accessed 25 Jun. 2018].
 Schivinski, B., Christodoulides, G. and Dabrowski, D., 2016. Measuring consumers' engagement with
brand-related social-media content: development and validation of a scale that identifies levels of
social-media engagement with brands. Journal of Advertising Research, 56(1), pp.64-80.

Thank You!!!