Digital Marketing: Strategies, Communication, and Examples

Digital Marketing

Contents
Introduction.................................................................................................................................................3
Digital marketing strategy.......................................................................................................................3
Digital communication strategy...............................................................................................................3
Examples of reviewing digital marketing................................................................................................4
Two brands have been taken for reviewing digital marketing.................................................................4
Promotional mix......................................................................................................................................5
Effectiveness and rank the examples in order of effectiveness and utilizing the social media measures. 6
Conclusion...................................................................................................................................................6
References...................................................................................................................................................7

Introduction
In the present era and global economy internet has provided various opportunities to the
business. The speed and ease of digital media transfer information everywhere. The digital
marketing involves the use of technology which benefits the organization in many ways. The
term digital marketing refer to the interactive and measurable marketing of the product or service
for reaching the viewers to customers and making retention of them by using digital
technologies. The use of technology in the organization is very important as it helps in maintain
the data flow, track processes and maintains employee records. With the use of technology the
operations of the business is done efficiently and effectively with minimum manpower and
reduces the cost of doing business and produce effective products for customers. Digital
marketing is the useful tool and technique for marketers for targeting the audience with the use
of electronic media. In the study we have discussed how digital marketing can be used in a
specific communications strategy as part of promotional aspect of marketing mix of dove and
Pantene.
Main body
Digital marketing strategy
A digital marketing strategy refers to series of actions that involves the use of online channels for
achieving goals and objective of the organization. The channels can be paid, earned or owned
media. Through the use of digital marketing action plan online marketing strategy can be build
and initiate with success. Digital marketing strategy is a channel that should be informed to
researcher in view of the customer channel behavior and Marketplace activities for product or
service. Digital marketing strategy is also based on the objectives for the future offline and
online channel contribution. Technological advancement in digital marketing made easy to
measure the efficiency and effectiveness of marketing campaigns. it involves various strategies
of digital marketing are Social Media Marketing (SMM), Digital Advertising, Search Engine
Optimization (SEO), Email Marketing, and Content Marketing.
Digital communication strategy
It defines the process of connecting people across the world through use of online channels. It
undertakes the launching of social media campaigns running banner advertisement distributing