Human Resources Strategic Planning with Balanced Scorecard Element

TABLE OF CONTENTS
INTRODUCTION............................................................................................................................................................3
MAIN BODY..................................................................................................................................................................3
CONCLUSION................................................................................................................................................................3
REFERENCES.................................................................................................................................................................4

MAIN BODY
Strategic themes for BSC element
Balanced scorecard element Strategic themes
Financial To improve the profitability of the company by 22 % till
end of 2021.
To optimally utilise all the cash and maintain a good
balance of cash within the business.
Customer To enhance the customer experience and satisfaction
by providing quality services to them.
To increase the number of consumers by 31 % to attain
high financial stability.
Internal process To develop high quality services so that consumers are
happy and satisfied with the services
To continuously work on improving the technology such
that the work is being efficiently done.
Organizational capacity To have a good and advance research and development
department so that all the latest changes can be
implemented within the company.
To create a good and coordinated culture within
Marriott so that employees work in proper manner and
efficiently.
Objective, measures, target and initiative for every element of BSC
Strategic theme Objectives Measures Targets Initiatives
Financial Increase sales ROE, ROCE and
others
22 % profit margin effective marketing
Optimal utilisation
of cash
Increasing cash
inflow
To have a positive
cash balance
Monitoring the cash