Contemporary Hospitality Industry

CONTEMPORARY
HOSPITALITY INDUSTRY

 Name:
 ID Number:

PESTLE Analyses
Political
Hilton: The term politics is itself concerned with the intervention of government. Thus, political factors are concerned with the
political stability of the country. It involves factors like taxation, import, export, terrorism, etc.
Holiday inn: Whereas, the Holiday inn will be affected by the taxation if the prices of tax goes up then the business will have
negative impact as this will limit people from travelling between places due to higher prices and lower profitability for the
company.
Economic
Hilton: The economic factor is concerned with the determination of financial stability and profitability. It includes various
elements like inflation, deflation, investments, etc.
Holiday inn: Whereas, during the inflation period, the prices of all the good and services goes up which creates barrier for the
company and affects it negatively in context of gaining the financial stability and profitability.

CONTINUE...
Social
Hilton: The social factors are related to the perceptions, beliefs and attitudes of the individuals.
Holiday inn: Whereas, the growing concern among the people regarding the prices is forcing the Holiday inn to adopt the
competitive pricing strategies.
Technological
Hilton: Technology is increasing at a rapid rate and making work simpler. It is related to the innovation, inventions, investing in
research and development, etc.
Holiday inn: The Holiday inn will also focus on adopting the newer and latest technologies.