Mobile Phones Industry: Product Class, Analysis, Competitors, and Market Trends

Mental Wealth 1:
Academic and Digital
Proficiency - Task 2

Mobile phones industry
Product class
 Smartphone is the product class which is categorised into mobile phones and further
subcategorised into 25 segments.
 There are four classes of mobile phones such as cell phones, features phones which comprises
conventional phones and smartphones.
 Cell phones: These are classical phones which are specifically used for making calls and texts.
 Feature phones: These are conventional type phones which comprises different types of features.
These mobile phones are updated version of earlier generation phones in which inputs button-
based system and small display. These phones also known as dumbphones which is differ from
touch-input smartphones.
 Smartphones: These includes Android mobile and Dual SIM mobiles which are quite different
from above mobiles because t contains advance feature along with touchpoints. It includes
number of brands i.e. Vivo, Realme, Oppo, Micromax, HTC, Nokia and Apple.

Cont.
Analysis of the sector
 Mobile phone sector in India is quite good
because most of the public keeps handsets and
smartphones.
 India gets second position as the
telecommunication market across the world after
China.
 Telecom sectors has raised from 74% to 100% in
the India which illustrates that country becomes
more updated for the new technology over the
period.
 There are several brands such as Xiaomi and
Samsung are more popularised than other brands
like Vivo, Realme and Oppo in Indian market. Figure 1: Market share of Top Mobile
Brands