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Xiaomi : High Quality and Low Cost Presentation

   

Added on  2022-08-18

9 Pages503 Words17 Views
Xiaomi: High Quality
and Low Cost
Name of the Student:
Name of the University:

HIGHLIGHTS
BEST SELLING BRAND OF SOUTH ASIA MILLION DOLLAR BRAND
CLUB

Value Proposition
Consumer Segment:
Xiaomi provides higher
quality products for the
consumers and primarily
targets the consumer who
are mostly tech savvy and
within the age group of 18
to 35 years.
Needs: Xiaomi tries to
meet the unique needs of
the customers.
Relative Price: Xiaomi
charges the minimum
prices for capturing the
maximum share of the
market.

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