HRM Strategy and Key Issues at Hotel Hilton UK

System
Hotel Hilton UK
Hotel Hilton Hotel Hilton
Human Resource
Management

HRM- HILTON UK 1
Contents
Introduction.................................................................................................................... 1
Hotel Hilton and HRM...................................................................................................... 2
1.1 External factors that are impacting organizations business and HR functions............................2
2.1 Pestle analysis and Porters five models..........................................................................4
2.2 Compare the weakness and strength of PESTLE and PRESTCOM analysis.............................8
2.3 Key stages in the strategy formulation, implementation and Role of HR.................................9
Role of HR in change management............................................................................... 11
2.4 HR contribution to business ethics and accountability in the organization..............................12
3.1 Evaluation of organization performance.......................................................................13
3.2 Source of business data and the role of HR in supporting these activities...............................15
Conclusion................................................................................................................... 17
Bibliography................................................................................................................ 18

HRM- HILTON UK 2
Introduction
Human resource management is the major part of any business whether it is a retail industry or
hospitality industry. In achieving the success for the organization HRM contributes and play an
essential role (Glaister, 2018). HRM strategies aligned to make changes in the organizational
overall HRM process. HRM strategy planning leads to implement new and different functions in
the HR process of the organizations. These strategies are guided by HRM specialist with the
purpose of contribution to the overall operation (Ellmer, 2018).
Hilton holding Plc is also known as Hilton Hotels Corporation across the world. The
organization is multinational hospitality organization and having its hotel and resorts in more
than 109 countries. In 2013 the company becomes 36th largest private held company. The
organization having one of its hotels in London names as Hilton hotel Stratford (Maxwell &
Lyle, 2018).
The purpose of the report is to assess the HR strategy and key issues at Hotel Hilton in the UK
and to identify the factors that are impacting organizations business HR strategy. The important
objective of this report is assessing how HR evaluates organization's implements HRM strategy
and the forces that help to shape the HR agenda. It will also assess how the HR specialist
evaluates organization performance.

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Hotel Hilton and HRM
1.1 External factors that are impacting organizations business and HR functions
HRM department of Hilton UK is very well drafted yet nothing left perfect, there are four factors
which impacts organizations business and HR functions as well. The organizations change their
HR strategy in every 5 years some time company makes these changes on a yearly basis
(Maxwell & Lyle, 2018). Here are four factors which impact business and HR functions:
Gender pay gap: Every organization must follow the compliances standards for its workforce
and stay within the law to make a safe and positive environment. Laws and regulations impact
every process and operations of Hilton including HRM. There are many employment laws and
business laws in the UK which changes in every five years. For instance, there are some law
changes in employment laws as according to Gender pay gap Act organizations who has more
than 250 employees have to report about staff gender pay gap every year (CIPD, 2018).. These
changes in law lead to changes in policy.
Artificial intelligence: Several technology factors influence the customer. AI becomes regular
these days. Hotel Hilton is one the hotel who invent their own Bot “Connie” With guests when
visit the check in desk. This robot also suggest guest for local attractions and sites. These AI
technologies impacts business performances on a large level (Event Studio Team, 2018).

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Flexible working hours: Flexible working hours can be use as strategic tool to increase
productivity and improve performance. Flexible working works involves part-time jobs, work
from home and several others. There are many benefits of providing flexible working hours
which impacts both way directly and indirectly (CIPD, 2018).
Lack of trusted employees: Lack of trust decrease transparency and communication. Hilton
needs to build trust amongst employees and empowering staff to own daily responsibility. Still
some of the employee do not have trust on their manager or the company such employee often
get influenced by outsider and other organizations. They also influence other employee. Lack of
trusted employees impacts organizational performance (Park, 2018).
2.1 Pestle analysis and Porters five models
The pestle analysis of Hilton hotel involves assessing the possible effects which impacted its
operations (CIPD, 2018). Pestle analyses of Hilton hotel as follows:

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Political factors: It can identify that the political condition of the UK can impact the business
operations which can lead to negative loses sometimes as well. The hazards and threats of
terrorism activities impacts and lead to a reduction in the number of traveler and visitors and it
impact the organization’s business performance as well (Ramos, 2018). For instance in 2005
there UK faced lots of terrorist activities and UK labeled as a place with extremist religious
organizations. And it impacted Hilton’s business performance in the market (Dudovskiy,
2016).
Economic factors: The monetary factors predominantly incorporates the financial development,
charge rates, swelling, loan fees, wage rates, change in return rates, and so forth which impacts
the functionalities of the Hotel Hilton to the extraordinary degree. For example world’s recession
and financial crisis in between 2007-2009 lead Hilton’s sales got down by 20%. However Hilton
gets recovered and earned profit again in 2008 (Ryan, 2019).
Social factors: Social factors include all the cultural factors, health, and safety concern, growth
of populations and several others. That can influence Hilton’s operation hugely. It has been
distinguished that London is been known for its social broadening and consequently bolsters the
association in managing the equivalent. The exhibitions of Hotel Hilton could be impacts
through various inclinations of the client from the assorted foundation and would consequently
require making the procedures appropriately. The company ISO certified this means the
company is fulfilling the following the social responsibility. It also influences the customer and
increase business performance.
Technological factors: Technological factors are the major factors which improve performance
efficiency and decrease the HR inventory. There are many services such as mobile apps and