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Case Study on Human Resource Management at Aldi

   

Added on  2019-11-26

24 Pages5883 Words134 Views
Running head: HRM OF ALDIHRM of AldiName of the Student:Name of the University:Author Note:

1HRM OF ALDITable of ContentsIntroduction:....................................................................................................................................4An overview of Aldi:.......................................................................................................................4Product line:.................................................................................................................................4Corporate Social Responsibility:.................................................................................................5Task 1:.............................................................................................................................................5P1: Purpose and functions of human resource functions:................................................................5i)Recruitment and selection:......................................................................................................5i)Orientation:..............................................................................................................................6ii)Maintaining good working relationship:.................................................................................6P2: Strength and weaknesses of different approaches to recruitment and selection for Aldi:........7i)Internal sourcing:.....................................................................................................................7Morale:.....................................................................................................................................7Cost effectiveness:...................................................................................................................8Revitalisation:..........................................................................................................................8Intensify internal conflict:........................................................................................................9i)External sourcing:.................................................................................................................9Increase in quality of capital:...................................................................................................9New Qualified candidates:.....................................................................................................10Limited understanding of the company:................................................................................10

2HRM OF ALDIHigh cost:...............................................................................................................................10ii)Third party sourcing:.......................................................................................................11Candidate relationships:.........................................................................................................11Reduction of cost:..................................................................................................................11Lack of control:......................................................................................................................12Communication issues:..........................................................................................................12Task 2:...........................................................................................................................................13P3: Benefits of different HRM practices within Aldi to employer (Aldi) and the employees:.....13i)Advantages of recruitment and selection to employers:.....................................................13iii)Advantages of work life balance to employers like Aldi:...............................................14iv)Advantages of Work life balance to employees:............................................................14v)Advantages of training and development to employers:.......................................................14vi)Advantages of training and development to employees:....................................................15P4: Effectiveness of HRM practices in raising profit and productivity:.......................................15i)Recruitment and Selection:....................................................................................................16ii)Work life balance:..................................................................................................................16iii)Training and development:.................................................................................................17Task 3:...........................................................................................................................................17P5: Importance of employee relationship in respect to influencing HRM decision making:........17P6: Key elements of employment legislation and its impact on HRM decision making in Aldi:.18

3HRM OF ALDITask 4:...........................................................................................................................................18P7: Application of HRM practices:...............................................................................................18Hiring and training workforce:..................................................................................................18Supervises Performance Management System:.........................................................................19Conclusion:....................................................................................................................................19References:....................................................................................................................................21

4HRM OF ALDIIntroduction:The paper aims to apply principles of human resource management and its importance inattracting, recruiting and retaining talent. Human resource management plays a very significantrole of acquiring, staffing, managing and retaining employees. The study considers Aldi, theGerman multinational retail chain as the background of study. The paper starts with an overviewof Aldi and is then divided into four parts or tasks. The tasks delve into the importance of humanresource management in the organization with reference to Aldi. The paper also shows thevarious types of human resources practices like recruitment and training and their role inensuring high productivity and profits for Aldi. The paper also has mentions of acts like the FairWork Act 2009, which govern employment policies of international retail chains like Aldi.An overview of Aldi:Aldi is a German brand of supermarket having over ten thousands outlets in more thaneighteen countries. It is one of the largest super market chains in the world having strongpresence in countries like Australia, Austria, Belgium, the United Kingdom, the United States ofAmerica and Switzerland. The multinational chain of supermarket is headquartered inGermany(Aldi.us. 2017). Product line:The product line of the supermarket can be divided into food items and non food items.The food items consist of meat, eggs, vegetables, whole food items, desserts and alcoholicproducts. The non food poroducts consist of household cleaners, laundry, pet care and gardeningarticles. the supermarket chain also sell skin care products and toiletry products. the supermarket

5HRM OF ALDIchain sells products at its outlets and also online. The buyers can browse the official website ofAldi to order and purchase products online.Corporate Social Responsibility:Aldi views itself as a responsible member of the society and has a very strict corporatesocial responsibility. The super market chain sources its food items from sustainable suppliers,which confirms to its sustainable codes of supply chain. The supermarket is actively involved insupporting social causes and social development (Lund-Thomsen and Lindgreen 2014). Task 1:P1: Purpose and functions of human resource functions:Human resource functions refer to several functions like recruitment, staffing and trainingwhich lead to the acquisition and maintenance of employees in organizations. The humanresource departments in the organizations play a significant role by providing them with talentedand efficient workforces capable of delivering high level of performances. The following are thepurposes of human resource functions:i)Recruitment and selection:Recruitment is the process of capturing, screening and selecting potential and qualifiedcandidates. The aim of this process is to attract ad acquire qualified candidates for theorganization and exclude ineligible candidates. The human resource departments before startingthe recruitment process first creates a plan to recruit human resources aligned to the businessneeds of the organizations like Aldi, the multinational chain of grocery stores. This leads toacquisition of appropriate human resources capable of serving the customers in the most

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