This report explores the role of HRM practices and Organisational Development in a global car manufacturer, Aston Martin. It compares different HRM areas and their contribution to organisational performance, examines strategic HRM in relation to changing effects on organisations and its business environment, critically judges the role of recruiting and retaining befitting employees, analyses the strengths and weaknesses of HRM in terms of its contribution to business organization success, and investigates the internal and external factors that influence HRM decisions in the workplace.