HRM Report: The Role of HR Function, Recruitment Strategies, and Talent Management in Unilever plc

This HRM report discusses the role of HR function in Unilever plc, including recruitment and selection, performance management, learning and development, career planning, rewards, and industrial relations. It also explores effective recruitment and selection strategies, such as treating employees as customers, using social media, implementing employee referral programs, and creating compelling job descriptions.

Human Resource
Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
The role of the HR function within an organisational context....................................................4
Learning and development...............................................................................................................5
The effectiveness of recruitment and selection strategies to maintain organisational
performance.................................................................................................................................6
Approaches used to manage talent linked to organisational performance along with an
exploration of good practice models.........................................................................................11
Explore HR systems and procedures and how they enable the achievement of business
objectives...................................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Human resource management refers to those management of the organisation which deals
with the recruitment and selection of the employees in the organisation. The main motive of this
management in the organisation is to employees the talented employees in the workplace. Only
the recruitment and selection of the employees are not the function of human resource
management but the training and management of these employees are also covered in the
functions of the human resource management. The training of the employees are very important
because the it helps the employees to develop special skills in their personality which enables
them to working in the organisation. The human resource management is one of those
department which has to develop effective relationship with other departments of the
organisation. The main reason for the establishment of relationship with different division is to
ensure the fulfilment of workforce need of the organisation. This report is based on one of the
well known organisation of the world called Unilever plc. This report states various human
resource functions ion the organisation. The brief discussion related to the effectiveness of
recruitment and selection strategies are clearly stated in this report. It also stated the approach of
the organisation towards talented employees to the organisation. This report provides various
human resource system which helps to increase the performance of the employees.
About the company
Unilever plc is a British multinational organisation which deals in consumer goods
industry. All the decisions of the company are taken from the headquarter of the company which
is situated in London, United Kingdom. The management of the Unilever deals in multiple
product range of products such as home care products, beauty care products and many more.
TASK
The role of the HR function within an organisational context
HR refers to an widely important function for any type of organisation in this world. It consist
many function that are also important for any organisation such as recruitment, selection and
performance management, learning and development and etc (Strohmeier, 2020). In order to
understand HR function properly, it is need understand what is Human resource management.
Human resource management refers to a typical approach that helps in managing employment in
order to achieve competitive advantage by deploying highly committed, skilled and capable

workforce in the organisation. In context with Unilever, the role of HR function that are
important to them for their operation are described below:
Human resource planning
It is a first important HR function which helps to know about the future requirements of an
organisation. This will assist company to identify that what kind of people or employee are to
their organisation as well as how many. By knowing about this properly will help them to make
their Humane resource functions properly such as recruitment, selection, learning and
development, performance management, etc. This planning refers to similar with workforce
planning that are mainly focus on where is organisation is today as well as what they need in
order to become successful in the future. In respect of Unilever, this will helps them to
understanding of their requirement of the employees in the organisation that helps them to
operate their different function in effective manner (Stone, Cox and Gavin 2020).
Recruitment and selection
This functions is used to attract the highly skilled and capable candidates as well as selecting best
one in order to perform within an organisation. It refers to the HR manager responsibility to
recruit right people for the right job at the right time in the organisation in order to make their
performance better. This will make HR manager of Unilever to use effective strategy that attracts
highly skilled and experienced candidates. This makes them to apply for their job. After their
application, the HR manager apply select those candidates that can fixed to their job.
Performance management
It refers to essential function for the organisation in order to get ensure that their employees are
highly productive as well as engaged. Good leadership, open feedback as well as clear goal
setting helps HR managers to make good performance management in the organisation. Annual
performance review refers to an effective tools related to performance management in which
employees performance is reviewed by their managers (Salikov, Logunova, and Kablashova,
2019). By taking feedback from managers, peers, subordinates and even from customers helps
them to review the performance of an employee. The performance management tools refers to an
instrument which is used to closed the gap in between the workforce that have today with the one
that they want to make tomorrow. In case of Unilever, this will help them to manage their each
employees performance and make them highly productive in order to perform their work
effectively and efficiently.

Learning and development
Only the selection and recruitment of the employees are not the function of human resource
management but also the training and development of the employees are their core function. No
the employees in the organisation came with specialised and analytical skills (Rana and Sharma,
2019). The human resource management has provide considerable training to these employees so
that the chances of deviations can be minimise in the organisation. The business of Unilever has
include multiple product range which required dynamic thinking and specialised skills in the
employees.
Career planning
The career planning is one of the important and valuable function of the human resource
management of the organisation. All the employees came in the organisation with some of their
career goals and objectives which is required to be fulfilled by the management of the
organisation. It is the duty of the managers of the organisation that they analyse the needs and
objectives of the employees and try to fulfil them so. It is very important for the managers that
they provide considerable career growth opportunities in the organisation.
Rewards
Rewards and recognition plays an important role in the motivation of the employees in the
organisation. The employees of the organisation has serious focus on the rewards because it
helps the employees to improve their productivity. The human resource management of the
organisation has analysed the performances of the employees and provide them considerable
rewards for their employees. This helps the management to make their employees loyal towards
the organisation.
Industrial relations
There are different companies are operated in the market which collectively called industry. It
becomes essential for the organisation to develop effective relations with their industry partners
because of many advantages. These industry relations provides different type of resources to the
organisation such as human resource and many more (Marrucci, Daddi and Iraldo, 2021). The
human resource managers of Unilever has organised many industry meetings under which the
stakeholders of other companies came. This helps the organisation to develop effective relations
and becomes able to enjoy the benefits of the same.
Employee participation and communication

There are large number of employees are working in the organisation and it is very important for
the management to develop effective communication in the organisation. The effective
communication in the organisation helps the employees to interact with each other develops
effective and healthy relations with different employees of the organisation. The human resource
management of the Unilever has developed and organised many activities in their organisation
and provides opportunities to the employees to interact with each other. The managers of the
company also employees modern and advanced technology in the workplace for the promotion
of participation and communication in the organisation.
The effectiveness of recruitment and selection strategies to maintain organisational performance
Recruitment refers to those process which is used by the management of the organisation to
select the employee from the market and positioned them in any post of the organisation
according to their skills and qualifications. Recruitment is the core of human resource which
should be done by the managers in effective manner (Macke and Genari, 2019). It is very
important for the managers of the organisation that they develops effective skills in their
personality so that new and talented employees can be employees in the workplace.
There are different types functions has to perform by the management of Unilever to
employee talented employees in the organisation. These functions are interviews, training and
many more. Interview is related to those process under which the candidate are test by the
managers on the basis of different organisational criteria so that the effective judgement can be
made in relation to the selection of employee in the organisation. It is essential for the managers
of Unilever that they develop effective marketing channel so that the job proposals can be
reached at talented employees. There are different type of recruitment and selection strategies are
present which improves the performance of Unilever and the brief discussion related to same are
given below:
Treat the customers as their customers
It is one of the most important and valuable strategy of recruitment under which the management
of the organisation has considered their employees as their customers. The meaning of treat the
employees as customers is to provide equate importance to the employees which is provided to
customers in the market. The management of Unilever are of the most ethical management
which always work for the upliftment of the employees and this strategy is helps them to
motivate their employees and enables them to enjoy the maximum returns of their workforce.

There are some action plans are discussed below which should be follow by the managers if they
want to make their process of selection effective. Be respectful of their time :- It is very important for the managers of the organisation
that they always try to not make their new candidate wait for long time. Whether it's
phone call or the meeting it is essential for them that they respect the time of the
employees and provide them considerable time. Be hospitable :- There are different types of new candidates came in the organisation for
the interview with have some anxiety in them. It is beneficial for the organisation to
become more hospitable with these employees so that the y become loyal towards the
organisation.
 Make yourself available :- It is important for human resource managers that they provide
various contact details to potential candidates. It helps the candidates to establish
connectivity with the management if they have any query about the company. The
sharing of contact details by the managers to employees helps them to motivate towards
the organisation (Liu, Qingqing and Liu, 2021).
Use social media
Social media is one of the most powerful and influencing marketing tools for the organisation
because of their increasing popularity. There are different types social media applications are
present in the market such Instagram, Facebook and many more which can be used by the
management of Unilever in their selection and Recruitment process. The main reason for the
success of these social media applications in the market is their high reach.
There are different types of promotional tools are present in social media applications which
helps the organisation to make their job advertisement popular in the market. The management
of Unilever has to develop effective and attractive job advertisement and uploads on their
different company social media pages. This job advertisement of the company has very wide
reach because of .the social media and the candidate from far place can be reached at the office.
It is very important for the management of the organisation to include all the relevant
information in job description so that the chanced of deviations can be minimise (Hoon, Hack
and Kellermanns, 2019).
Implement employee referral programme

It is related to those programmed developed by the management under which the existing
employees of the organisation get incentives and other perks if they refers any new employee in
the organisation. It is one of successful activity of the company because the employees has many
contacts and friends which can becomes the workforce of the organisation. The main benefits of
this scheme is that the employee has information about the skills and capabilities of new
candidates. If the new candidate are the friend of the existing employees then new employees can
easily be settle in the organisation sue to the support of existing employee. The management of
the Unilever has used this programme to improvise their selection strategy and makes their
organisation more competitive. The only condition is that the organisation provides attractive
benefits and incentives to existing employees of the organisation (Hamid, Muzamil and Shah,
2022).
Create compelling job description
The development of Job description is one of the most important and difficult task for
the management of the organisation. The job description of the company is the first thing which
reflects towards the company. It is very important for the managers that they develop effective
and creative job description in the organisation so that it attract the customers towards the
organisation. The job description of the company has developed in such a way to reflect the
culture and vision of the company. There are some requirement are present which has to fulfilled
by the management of Unilever if they want to develop attractive job description in the
organisation. Make title as specific as possible :- The tile of the job description should be specific and
not contain any irrelevant information. It is essential for the success of job description
that their title reflects the aim of the company so that the candidate can get right
direction. Open with captivating summary :- It is very important for the success of job description
of Unilever that they provide concise summary in the beginning of the job description.
This help the candidate to take the overview of job. This summary should include the
most attractive mater of the report so that the candidate becomes attractive towards the
organisation. Include the essentials :- This part of the job description deals with the requirements of
the company from the candidates. It is very important for the for the managers of the

Unilever that they includes all their requirements such as skill, traits, and qualifications
from the candidates.
 Highlights your culture :- Most of the candidates in the market has very possessive
about the culture of the organisation. Culture of the organisation is one of the biggest
reason for t/he attraction of employees. It is essential for the success of job description
that they reflect the tradition and culture of the organisation so that it becomes easy for
the employees to evaluate the needs and desire of the management from them. The
working culture of the organisation are clearly express from the job description of
Unilever (Gigauri, 2020).
Make use of sponsored job to stand out
There are huge number of job description are uploaded on the portal by many business
organisation. The chances of decreasing the visibility of job description are very high between
large number of job descriptions. There are different types of sponsored tools are present in these
portals which enables the listing of the company on high. It is required by the management to
take premium services of the portal and make their job description above the pages. This feature
is very beneficial for the management because large number of candidates towards the
organisation.
Check resume posted online
There are different type of online job portals are present in the market which is used by large
number of candidates to find valuable job for them. Most of the candidates uploads their resumes
on these online job portals so that any recruiter can act on their resume. It is beneficial for human
resource management of these organisations that they analyse different types of resumes and
shortlist the favourable ones. It is essential for the management of Unilever that they develop
effective online framework in their organisation which analyse the resumes and arrange the
interviews of these employees.
Consider past employees
There are different types of are present leaves the organisation due to some problems and impact
of external factors. These were the valuable resource of the organisation because they have past
experience and skills required by the business of the organisation. It is beneficial for the
management of the organisation that they influence the past employees of the organisation if they
have need of new employees in the organisation. It is very beneficial for the management of

Unilever if they hire past employees because the efforts and cost providing for training of new
employees remains safe.
Claim your company page
Most of the job seekers in the market has done so much research about the company and their
policies towards t,he management. Internet is one of the most successful and commonly used
method. It is very important for the managers of the organisation that they develop effective and
attractive page on internet. This page of the organisation has contain all the information about the
business and approach of the company towards their employees. All the information contain in
these pages should clear and concise so that it can be understandable by all the employees in the
market(Chelladurai and Kerwin, 2018).
Attend industry related meetings
There are different type of career fairs and meeting are organised by different industry unions
wit an aim to develop relationship between employer and employees. Huge number of candidates
came in these types fairs so that they get favourable job in the market. There are many
opportunities are present with the organisation to attend these type of meeting because of
presence of different types of skilled employees. It becomes essential for the management to
develop competitive job description so that the candidates can be attracted towards the
management.
Include peers in the Interview process
It is very important that the human resource managers of the organisation has include the
existing employees of the organisation while interviewing with the different types candidates in
the organisation. The existing employee of the organisation has knowledge about the skills and
capabilities required by the business of the organisation. The existing employee of the
organisation can judge the new candidate on the basis of practical needs and select the
favourable employee for the organisation.

Approaches used to manage talent linked to organisational performance along with an
exploration of good practice models
Talent management is related to those management under which the HR department of the
organisation has try to achieve the full scope of human resource and makes the talent of their
employees beneficial for the organisational goals and objectives. The management of Unilever
has use effective approaches to manage the talent in their organisation. These approaches helps
the managers to achieve the goals and objectives. The brief discussion related to these
approaches are given below:
Provide development opportunities
Every employee in the organisation came with some of their goals and objectives and makes
efforts to make them possible. The performance of the employees are depend upon the
development of them in the organisation (Chaudhary, 2019). If the employee does not get
considerable appraisal and promotion in the organisation then they are not able to actively
perform in the organisation. The management of the Unilever regularly evaluate the performance
of their employees on the basis of some benchmark and provide them considerable development
opportunities to these employees so that their performance can be improved. This help to
motivate the employees to work in the organisation with their greatest strength.
Performance assessment
It refers to those process under which the management of the organisation has evaluated the
performance of the employees so that the considerable measures can be taken. The performance
assessment of the employees helps the management to find the deviations and develops
considerable measures to improve the deviations. The management of the Unilever has
developed effective standards in their organisation. The performance of the employees are
evaluated on the basis of these standards so that the chances of the problems can be minimise.
This approach of the management helps the employees to stay motivated because the mangers
provide appraisal for the higher performance of the employees.
Effective compensation
The compensation of the employees is the most important aspect of the employee development
and motivation. The compensation policy of the company not only helps to motivate the existing
employees of the organisation but also helps to attract new employees towards the organisation.
It is very important for the management of the organisation that they develop effective

compensation policy in their organisation so that the best talent can be attract towards the
organisation (Chaudhary, 2019). The management of the Unilever has develop effective pay
structure in their company which in result more and more candidates are attracted towards the
company.
Selection process
It is very important for the management of the organisation that they organise effective selection
process in their organisation which helps them to find the talented employees from the market.
The selection process of the organisation plays a important role in the success of the organisation
because it enables the management to employed talented employees in the organisation. The
management of the Unilever has developed effective and efficient selection process in their
organisation under which the managers of the organisation has provide many tools for the
recruitment of the employees.
Explore HR systems and procedures and how they enable the achievement of business objectives
There are different types of systems and procedures are present in the organisation which helps
the human resource department of the Unilever to perform their functions effectively. These
procedures of human resource management helps the managers to achieve the goals and
objectives of the company. The brief discussion related to the same are given below.
Communication :- The communication channels established by the human resource managers
of the Unilever helps the employees to interact with each other. This enables the employees to
develops healthy relations so that the useful information can be transferred from one place to
another and the goals of the business can be achieved (Chaudhary, 2018).
Training and development :- The training and development of the employee are very important
for the development of the employees in the organisation because it enables the management to
minimise the deviations from the performance of the employees.
Rewards and recognition :- The rewards and recognition of the employees are the important
aspect which makes possible the achievement of organisational goals and objectives of the
organisation. It is very important for the management of Unilever that they develop effective
reward system in their organisation so that the employees can get considerable rewards for their
higher performances.
CONCLUSION

It is concluded from this report that human resource management is one of the most important
department of the organisation which is required to be established communication with all the
departments of the organisation. There are different types of human resource functions are
concluded in this report which helps the organisation to achieve their goals and objectives. This
report concludes various human resource functions in the organisation. The brief discussion
related to the effectiveness of recruitment and selection strategies are clearly concluded in this
report. It also stated the approach of the organisation towards talented employees to the
organisation. This report concluded human resource system which helps to increase the
performance of the employees.

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