Human Resource Management Strategies and Impact of Environmental Factors on Aviva

Human Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................3
HR Strategies changed by the firm by using concept of strategic management....................3
Analyse the impact of environmental factors on culture and HR plan of Firm.....................4
HR Model and value created by Organisation.......................................................................5
Difference between HRM and Personnel Management.........................................................6
Job Design Strategies.............................................................................................................8
Hiring and Firing Strategies of Organisation.........................................................................9
Corporate Examples of firm using good HR Practices and literature....................................9
RECOMMENDATON.........................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Human resource is a group of people who create the workforce of company, industry,
economy and business sector, without human resources organisation cannot run their business in
effective and efficient manner (Word and Sowa, 2017). In order to manage the human resources,
company mainly develop human resource department as they are responsible for managing the
overall lifecycle of employee from starting to end of their corporate journey (Turulja and
Bajgoric, 2018). The project is based on human resource management in which different human
resource strategies is determined which is changed by the organisation during COVID 19
pandemic and also the impact of environmental factors on culture and HR plan of firm is
analysed. It also cover HR model, difference between HRM and Personnel management, job
design strategies, hiring and firing strategies and some corporate examples of firm by using good
HR practices and literature. The chosen company for accomplishing this report is Aviva, it is an
insurance company that provide various services including life insurance, general insurance and
pensions. It is a public limited company which provides financial services to its customers.
HR Strategies changed by the firm by using concept of strategic management
HR Strategies of Aviva gets changed due to the influence of COVID 19, it is one of the
drastic disease which have created a great impact on the economy, businesses and people. Due to
pandemic, Aviva has faced huge loss which affects their profitability and performance of
business. In order to remain active in market, Aviva has changed their HR strategies by using
concept of strategic human resource management they are:
Remote working:
It is one of the strategies which are implemented by organisation in order to boost the
morale and motivation level of employees. Due to COVID 19, staff of Aviva is getting nervous
and depressed as they are not able to perform better in organisation. So, by allowing employees
to do work from home they enhance the motivation level of staff and also company can maintain
social distancing and prevent people from spread of disease (Lim, Wang and Lee, 2017). The IT
department and human resource department of Aviva is focusing on developing smooth
transition so that employees can work comfortably from their home.
Reconsidering employees leave and policies:

In the tough time of COVID 19, human resource department of Aviva have taken an
initiative to reconsider the leaves and policies so that employees can avail the benefits in
pandemic. They are updating the leaves and policies according to the employment legislation in
order to overcome the negative impact faced by employees during COVID 19. Human resource
management is also ensuring that these policies must be communicated with employees in
effective and efficient manner.
Focusing on employee wellness and safety initiative:
It is another strategy which is implemented by human resource department of Aviva in
pandemic. Aviva is responsible for focusing on the employee wellness and taking safety
initiative for employees in order to prevent them from spread of diseases. They are regularly
communicating with staff in order to reduce their anxiety and stress which they are facing while
working in pandemic.
Analyse the impact of environmental factors on culture and HR plan of Firm
Environment factors play an important role in influencing the profitability and growth of
business. It is important for company to identify the environment factors that could create an
impact on the performance of Aviva. There is a huge impact of environmental factors on culture
and HR plan of Aviva (Das and Kodwani, 2018). The HR plan of company helps in
accomplishing the mission, goals and objectives of business. Aviva must focus on determining
the internal and external environmental factors so that they can improve recruitment and
retention strategy and also reduce the problems related to workforce.
Cultural difference:
It is one the environmental factors that creates a huge impact on the culture and HR plan of
firm. Aviva is one of the renowned companies that provide financial services in different
countries. They also have staff from different culture and religion, it become difficult for HR
manager to coordinate and communicate with the in their native language. Cultural difference
creates an impact on the HR plan and culture of Aviva as they have to communicate with
employees with one common language that could be understood by each employee. In order to
create positive working environment, it is important to overcome the problem related to cultural
difference.
Regulatory Framework: