Understanding Business Environment - HSBC Case Study

Understanding the Business
Environment

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Market structure of HSBC...........................................................................................................4
Advantages of Market structure of HSBC...................................................................................5
TASK 2............................................................................................................................................6
Defining the stakeholder, shareholder and stakeholder analysis.................................................6
Business environment analysis of HSBC in domestic and international market.........................7
HSBC using tools and models for identifying all the factors affecting the business
environment
TASK 3
Business environment analysis of HSBC in domestic and international market
HSBC using tools and models for identifying all the factors affecting the business environment
.........................................................................................................................................................8
TASK 4.........................................................................................................................................10
Evaluating development of the business through key performance indicators.........................10
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business environment is sum of all the factors that affecting the company’s environment
internally and externally. The business environment of the company decides the ability of the
firm to be successful in the future because it directly affects the company’s internal and external
environment (Möller, 2020). HSBC is an international financial service company of United
Kingdom dealing its services worldwide. This report will include identification of the market
structure under which the organisation operates and how it affects the behaviour of the
organisation. Furthermore, stakeholder analysis and their need and influence on the chosen
organisation. Moreover, undertaking of business environment analysis using appropriate
business analysis tools/frameworks to identify critical issues facing the organisation both in the
domestic and international market. Identification and explanation of PESTEL and PORTER five
forces and their affect on business micro and macro environment. Lastly, evaluating the
development of the business with short-term and long-term performances and recommendations
for improvements.
MAIN BODY
TASK 1
Market structure of HSBC
HSBC is a capital market public limited company offering service in investment banking,
infrastructure and real estate etc. This company is providing its services like personal banking,
global banking, commercial banking with 40 million customers through global businesses
(Maghfuriyah, 2019). The market structure of this company oversee all the market operations in
the target market for attracting more number of customers and developing many strategies to
increase the productivity of work through this structures. The market structure of this company
defines the organisational objective and procedures for doing the work for organisational
success. This company is providing financial services and products to corporate, Governments
and institutional worldwide. This company is offering various types of career opportunities in
areas including banking and market operations etc. It also has increased its market share from
past two years. This company is following the structure which is:
Matrix organizational structure