Perceptual Mapping and Comparative Analysis of Huawei

Huawei marketing
analysis
Name of the student
Name of the
University
Author note

Part A: Perceptual mapping
Perceptual map represents the
perceptions and the preferences
of some of the brands. The main
objective of perceptual mapping is
to express the demands of the
potential customers along with the
direct image of the business. The
perceptual of Huawei analyses the
value, competition and threats.
The main attributes of the
business is to maintain customer
satisfaction by providing quality
products and services (Urde,
2016).

Part A: Comparative analysis
The major competitors of Huawei is Apple and
Lenovo.
Apple is one of the Multinational technology
company which develops the innovative products.
Apple was founded in 1 April in Cupertino, California
and United States. Apple is headquartered in
California and Cupertino. The company mainly
develop, designs and sells the customer electronics,
computer services and the online services.
Lenovo was founded in 1984 and it is one of the
public organization. It is headquartered in Quarry
Bay, Hong Kong. Lenovo also designs, develop,
manufactures and sells the devices like personal
computers, smartphones, workstations and electronic
storage devices (Xia & Gan, 2017). It is presently
operating in more than 60 countries and also sells
products in around 160 countries.