Evaluating Human Computer Interaction in Two Websites

This report analyzes two websites, JB Hi-Fi and Amazon, using the Human-Computer Interaction (HCI) principles and usability guidelines. The evaluation focuses on the ease of access and visual configuration of both websites, highlighting their strengths and weaknesses. The report provides recommendations for improving the design of each website to enhance user experience.

Running head: HUMAN COMPUTER INTERACTION
Human computer interaction
Name of the student
Name of the University
Author Note

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Executive summary
The following report discusses about the evaluation of two websites that are provided in the
given document. The first company is JB Hi-Fi and the other one is Amazon. The evaluation
method used here is refereed from a book that is also provided in the report. Other methods of
evaluation like the Human Computer Interaction (HCI) and the usability principle is used to do
the evaluation. This report also discusses about some recommendations regarding their website.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Overview and description................................................................................................................3
Features of websites.........................................................................................................................4
Comparison......................................................................................................................................4
Recommendation.............................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................7

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Introduction
This report focuses on the analysis of two websites given in the scenario. This report
provides a full evaluation of the aspects of the two websites in the market including the ease of
access and visual configuration. The analysis of the website has been done with the help of the
book on web design by Powell. The analysis is also done with the help of the Human Computer
Interaction (HCI) principles. There are various recommendations provided that helps in
improving the design.
Discussion
The analysis of the website is performed by identifying the competency of website
following the criteria firm a set of standards. The website helps in assisting the company and
entrepreneur to acquire the requirements of the website. The purpose of analysis the website of to
gather important information regarding the new website design. The analysis of website involves
goals and objectives of the company and analysis the outcomes.
Overview and description
The first website is an e-commerce store named as JB Hi-fi. This company is the largest
home entertainment providers in Australia (Jbhifi.com.au, 2017). The store used to sell various
electronics devices including computers, laptops, LED, LCD and tablets. These devices are the
daily home appliances required in almost every houses. The head office of the company is
situated at Chadstone Shopping Centre, Melbourne (D’Amato 2015). The company was involved
in the business of gramophone records earlier. With the change in the market demands and
decline in the stock markets, the company changes its business and get involved in retailing of
music CDs.

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The website 2 deals with the e-commerce store Amazon. Amazon is specialized in cloud
computing and provides cloud computing services to the customers. The company is located in
the Washington, Seattle (Amazon.com, 2017). The company have been operating in many
countries over the world including India, Germany, China, Brazil and Japan. There are approx.
615 million customers joined with Amazon in 2008. Therefore, Amazon is the largest growing
company in the world.
Features of websites
The website 1 has an impressive looks in the website that provides all the information of the
company. The website has been integrated with the high graphics and template (Perry and
Hendrick 2012). It helps in helps in attracting the customers towards the website there are
various advertisements related to the products.
The website 2 is different from the website 1 in terms of looks and graphics. It provides a
detailed information about the products sold. The availability of the products on the website is
shown in the website that helps in purchasing products according to choice of the customers (Birt
et al. 2012). The Amazon provides a prime service that helps in quick delivery of products to the
customers. The customers can watch movies and videos through this service.
Comparison
Both the websites are compared on the basis of HCI and Usability principles.
Analysis using HCI:
 Website 1:
1. Requirement: The website is involved in retailing of home entertainment products.
2. Concept: The website design is made to represent a transactional site.

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 Website 2:
1. Requirement: The website is involved in selling all kinds of products in every
different niche (DiSalvo et al. 2014).
2. Concept: This website is also of transactional type.
Evaluation in usability principle:
 Website 1:
1. Learnability: The main dealings of the website are with home entertainment systems.
2. Flexibility: Clients and the company exchange information from the contact us page.
 Website 2:
1. Learnability: The website deals with the selling of all types of products over the
internet.
2. Flexibility: Clients and company also exchange information from a help page
(Schlatter and Levinson 2013).
Recommendation
The first websites needs to improve the layout of the website by providing various
advertisements related to the products. The design of the website needs to be improve for
attracting customers. The second website needs to improve their information regarding the postal
address. The navigation of the website needs to be improve.
Conclusion
It can be concluded that both the websites provide in the document are successfully
analyzed using the website evaluation from the book provided. The evaluation and comparison is
also done using the HCI design and the usability principle. The recommended findings are given

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in the report, which is an evaluation based on the principles that are used to evaluate the
websites.

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References
Amazon.com. 2017. Amazon.com: Online Shopping for Electronics, Apparel, Computers,
Books, DVDs & more. [online] Available at: https://www.amazon.com/ [Accessed 11 Aug.
2017].
Birt, J., Chalmers, K., Byrne, S., Brooks, A. and Oliver, J., 2012. Performance measurement.
D’Amato, E., 2015. Why now is a great share market opportunity. Equity, 29(9), p.4.
DiSalvo, C., Lukens, J., Lodato, T., Jenkins, T. and Kim, T., 2014, April. Making public things:
how HCI design can express matters of concern. In Proceedings of the 32nd annual ACM
conference on Human factors in computing systems (pp. 2397-2406). ACM.
Jbhifi.com.au. 2017. JB Hi-Fi | Australia’s Largest Home Entertainment Retailer. [online]
Available at: https://www.jbhifi.com.au/ [Accessed 11 Aug. 2017].
Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas in a bruising
workplace. New York Times, 15, pp.74-80.
Perry, R. and Hendrick, S.D., 2012. The business value of amazon web services accelerates over
time. White Paper, IDC.
Powell,T 2002. Web Design: The Complete Reference, 2nd Ed, Chapter 5
Ritala, P., Golnam, A. and Wegmann, A., 2014. Coopetition-based business models: The case of
Amazon. com. Industrial Marketing Management, 43(2), pp.236-249.
Schlatter, T. and Levinson, D., 2013. Visual usability: Principles and practices for designing
digital applications. Newnes.

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