Human Resource Management in Adidas

Human Resource
Management

Abstract
Human resource management is concerned with practices of managing human resources
within an organisation. This report has discussed human resource management in Adidas and
different elements of human resource management has been discussed in this report. This report
has discussed how value can be created through HR strategies and impact of culture on HR
practices of HR in Adidas. Report has also discussed about employment laws and about HR
practices within Adidas. On the basis of overall discussion recommendations were also provided
in this report.

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Task A..............................................................................................................................................3
How value can be created by using HR strategies ......................................................................3
Task B..............................................................................................................................................4
Impact of regional or national culture on practice of HRM.........................................................4
Task C..............................................................................................................................................5
What is being practised by company in Asian/African Country and levers used by the firm to
create value..................................................................................................................................5
Task D..............................................................................................................................................6
What is being practised by the firm in the Asian / African Country- HRM policies or
Personnel Management or both?..................................................................................................6
Task E..............................................................................................................................................7
Importance and Significance of local culture in hiring and firing and HRM practices that needs
to be undertaken in general and practices that needs to carry out HRM in
transactional/international-subsidiary..........................................................................................7
Task F ..............................................................................................................................................8
Differences in terms of employment laws when international HRM changes local business
systems.........................................................................................................................................8
Task G .............................................................................................................................................9
Firms using good HR practices....................................................................................................9
Task H............................................................................................................................................10
Suggestions / recommendations regarding HRM practices.......................................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Human resource management can be defined as practice of managing HR within
organisation and involves a process of hiring, training and compensating and retaining
employees in organisation (Michael, 2019). Human resource management plays very important
role in creating value for organisation and this report will discuss different elements of Human
Resource Management. Report will discuss how HR strategies create value for organisation and
impact of regional and national culture on policies of HRM. Followed by this, report will also
discuss practices of organisation through application of Storey's 27 points difference between
HRM and Personnel Management. Report will also discuss importance of local culture regarding
hiring and firing within organisation. Report will also discuss about employment laws and its
differences when international HRM changes local business system. This report will
contextualize Adidas for discussion, it is a German multinational company and design and
manufacture shoes, clothing and accessories and is largest sportswear manufacturer in Europe. It
was founded in 1924 and is headquartered at Herzogenaurach, Germany and has its operations
worldwide (Crasto and et.al., 2020). Company employs around 59500 employees to carry out its
operations worldwide.
MAIN BODY
Task A
How value can be created by using HR strategies
Adidas is an organisation that employs effective HR practices and strategies within organisation
and these strategies plays important role in creating value for overall organisation (Budiarti,
2017). Ways in which HR strategies create value for organisation are as follows-
Appreciate and anticipate business context- This is one of the very important way in which
HR strategies contribute and add value in firm. This means that Adidas is operating in a highly
unpredictable and frequently changing business environment and in such situation it is very
important that HR strategies are in alignment with changing business context (Santana, Valle
Cabrera and Galán González, 2019). By effective HR strategies firm can deliver value to its all
stakeholders and this is why HR strategies create value for firm.
Building right HR competencies- This is another important way in which Adidas create value
for firm through HR policies. HR strategies enable organisation to identify and develop
competencies that are required in organisation and this leads to work on building right HR