Importance of Human Resource Management in Nike

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1: Examine how value was created by firm using HR strategies. Use of concepts of
HRM should be evident..........................................................................................................3
TASK 2 : Analyse the impact of regional and national culture on the practice of HRM in the
chosen country........................................................................................................................4
TASK 3 : Use appropriate organisation’s model of employment and state the organisational
levers used by the firm to create value. .................................................................................5
TASK 4 : Using Storey’s 27 points of difference between HRM and Personnel Management
as a benchmark, state what is being practised by the firm in the Asian / African Country-
HRM policies or Personnel Management or both..................................................................6
TASK 5 : When it comes to hiring and firing do you consider the importance and significance
of local culture and HRM practice needs to be undertaken in general and the practices need to
carry out HRM in transnational/international-subsidiary. .....................................................6
TASK 6 : Examine the differences in terms of employment laws when international HRM
changes local business systems..............................................................................................7
TASK 7 : Suggestions and recommendation..........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
This report revolves around the importance of human resource management in the
organisation. Human resource management is explained as managing the human resources within
a organisation in such effective and efficient way that it helps organisation in achieving their
goals and objectives. Human resource management is associated with the management of the
workforce of organisation which includes employees and also it includes the issues related to
them. Human resource management includes the process of recruitment and selection, training
and development of employees, performance appraisal of the employees, focusing on the
performance of the employees, motivating employees and focusing on skill development of
employees by orientation and development. Human resource management helps in achieving the
individual and organisational goals. It also includes selecting the right candidate for the job and
providing training to the candidate to understand the job profile. It is used to utilise the skilled
workforce which is available in the organisation and gain the maximum efficiency in achieving
the goals and objectives. It helps in understanding the needs of the employees by which
organisation can retain their best employees because skilled employees are considered as the
asset of the organisation. The organisation we are taking in this report is NIKE. NIKE is one of
the top brands in the market which provides sportswear, footwear, apparels, equipments and gym
accessories. NIKE was founded in 1964 by Bill Bowerman and Phil Knight in USA. NIKE is
one of the largest brand which deals in the products related to sports and in order to make it
successful NIKE have implemented different strategies to manage their human resources.
Manufacturing units of NIKE consists of thousands of employees globally and it is very
important to manage them effectively and efficiently. This reports will help in understanding
how NIKE is managing their employees by implementing different HR strategies.
MAIN BODY
TASK 1: Examine how value was created by firm using HR strategies. Use of concepts of HRM
should be evident.
Organisation uses different type of strategies in order to maintain their employees
performance positively and makes sure that the strategies implemented are helping them in
managing their employees effectively and efficiently (Adla, Gallego-Roquelaure and Calamel,
2019). NIKE also implemented different kind of strategies in order to maintain their employees