Strategic Workforce Planning of Woolworths: A Case Study

Running head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
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HUMAN RESOURCE MANAGEMENT1
EXECUTIVE SUMMARY
The given report is stated to provide its readers with an insight into the strategic workforce
planning carried by a renowned retail chain industry named Woolworths. Woolworths has
been known to work as a supermarket in the region of Australia along with its operation
wings spread all across the globe. The report in the connection of understanding the strategic
workforce planning of the concerned firm is focused on investigating the marketing strategies
of the same. Furthermore, the report analyses the manner the company forecasts its labour
demands in the concern that the right employees are recruited at the right point of time.
Moreover, the report is also concentrated on determining the labour supply analysis done by
the firm in the concern of having an insight into the future staffing needs the company may
have. Finally, the report analyses the effective manner in which the concerned retail chain
industry balances its demand and supply of employees to meet its future staffing needs and
avoid the shortage of employees in the firm.

HUMAN RESOURCE MANAGEMENT2
Table of Contents
Introduction................................................................................................................................3
Environmental Scanning............................................................................................................3
Marketing-Mix Strategies of Woolworths.............................................................................4
Labour Demand Forecasting......................................................................................................6
Labour Supply Analysis.............................................................................................................6
Balancing the demand and supply to meet the future staffing needs.........................................7
Conclusion..................................................................................................................................8
References................................................................................................................................10

HUMAN RESOURCE MANAGEMENT3
Introduction
As defined by Wilton (2016), the aspect of strategic workforce planning is the
ideology that helps a business organisation to gain an effective and recognisable level of
competitive advantage in the current working conditions as well as the future workplace of
the business. Not only this, but the same also helps a business organisation to meet with the
changing nature that exists in the global workforce of the business market. In this connection,
the given report is based on discussing the strategic workforce planning connected to the
organisation of Woolworths. Woolworths is considered to be an organisation which works as
a supermarket chain predominantly owned by the Woolworths Group (Devin & Richards,
2018). The organisation was found in the year of 1924 and at present accounts for almost
about 80% of the entire market in Australia. The specialised products the concerned company
deals with are the groceries, much other health and household products along with sell of
stationery items. Woolworths is known to stand at the second-largest position in the nation of
Australia, and thus the report determines the strategic workforce planning that Woolworths
exercises in the concern of meeting its future demands and competitive advantage as
compared to its current situation.
Environmental Scanning
The concerned supermarket of Woolworths has been significantly recorded to create a
huge amount of employment for the society and citizens residing in the region of Australia
(Pulker et al., 2019). More than a thousand number of people have been hired to work in the
stores of Woolworth which are located in various areas of Australia. Thus, the industry of
Woolworths has been known to improve the condition of the GDP concerned in the region of
Australia and also spurred several economic developments (Anthony & Lu, 2017). It was
recorded in the year of 2015 that the grocery industry under discussion here in the paper have