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Human Resource Management Assignment - Crown Plaza

   

Added on  2020-11-12

17 Pages3916 Words292 Views
Human ResourceManagement

INTRODUCTIONHuman resource management (HRM) is known as the practice of managing humanresource of the business so that these assets of the company can be used to gain desired profits inthe business. Strategic human resource practices are very essential for the long term success ofthe company as strategic HRM establishes alignment and coordination between the performanceof the organisation and consistent performance of its human resources (Paauwe and Boon,2018). This study will analyse the needs and benefits of integrating resource based view with theHRM practices. Further, in the growing competitive global environment retention and availability of theskilled and desired human resources is also a tough nut to crack for the business groups. Toanalyse this perspective, the report will also discuss the several threats within UK labour marketwhich affects the performance of business through case study of Crown Plaza hotel, UK. Theorganisation among top hospitality service provider in UK and thus managing its human assets isthe first strategy of the company for assuring the quality services to its customers. Main body Adapting resource based view to human resource management In order to gain the competitive advantage and to explore the available organisationalresources with optimum efficiency resource based view (RBV) can be considered as the effectiveapproach. RBV is defined as the framework which aims at analysing and determining thestrategic resources of the business. The key focus of this management strategy is to identify theresources present within internal environment of the company and to explore their competenciesand capabilities (Harney and Trehy, 2016). RBV ensures that organisational resources of theorganisation are effectively substituted or imitated so that goals can be achieved. Human resources plays a great role in the success of organisation. Especially withinhospitality services the behaviour, actions and practices of human resources directly reflect theorganisational culture and competitive position of the organisation. Hotel Crown Plazaencourages the RBV within its functional practices. With this approach hotel tends to adopt thecompetitive position or the strategies which can assist in exploiting internal resources to themaximum extent so that external opportunities can be grabbed. In the context of strategic HRM,human assets are the most flexible, demanding and beneficial assets which can deal with all othercompetitive threats (Saridakis, Lai and Cooper, 2017). 1

Thus, it is very essential that company must conduct regular evaluation that how humanresources of the business can contribute to the business value. The primary criteria or theconsideration subject of RBV is to make every resources valuable. The same concept is strictlyfollowed in the first and basic HRM practices of recruitment and selection (Marchington, 2015).For instance, Crown plaza hotel tend to ensure that its recruitment and selection process is highlyprecise and effective. When the skilled and talented candidates are selected for the company thenit enhances the performance efficiency of the organisation. If Crown plaza RBV does not give value to this aspect, then it is possible that itscustomers may not prefer or appreciate the services of hotel. A well trained hospitality staff iscrucial factor which makes long term impression on the customers and which guaranteescustomer retention. Despite huge competition in the hospitality industry Crown plaza has astrong brand value and reputation among its customers. The behaviour and professionalexcellency of its human resources is one of the USP factor of the organisation. For increasing thevalue of human resources in terms of efficiency organisation also consider training andmotivational strategies (Garavan and et.al., 2016). Motivational theories are widely used by the organisations for keeping their employeesmotivated. With the means of motivation companies, training and development programs,feedbacks and regular performance evaluation organisations makes their employees valuable sothat competitive challenges can be overcome. Organisations can gain competitive advantage onlywhen their strategies and performance is better and innovative as compare to the otherorganisations. The RBV also emphasis on creating resources which are rare to the companies and thuswhich differentiate organisation from others. It is also one of the critical parameters which leadsto the success of the organisation. For instance, the technology advancements are the recent andthe latest trends in the hospitality. Thus, Crown plaza adopts several advancements in its hotelbooking or other functional systems. However, if company will not have employees who are welltrained with these advancements then company will not be able to get benefits of theseimprovements (Cascio, 2015). Thus, for this purpose Crown plaza regularly conducts the skillimprovement sessions for its employees so that personal development of its human assets can beaccomplished and their excellence performance can make Crown plaza different from the othercompetitive service providers. 2

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