IMPORTANCE AND CHALLENGES OF EMPLOYEE RETENTION Gone are the days when employees of an organization were considered to be a mere source of manpower. For decades now, Human Resources are being increasingly recognized as the living organism of the workforce. It is because of this reason that it becomes imperative to understand the importance of not only acquiring, but also, retaining workforce in the organization. We look at the need for customer retention, related problems and challenges, and finally, strategies and solutions to facilitate the process: THE NEED FOR EMPLOYEERETENTION 1.Cost of hiring:Considerable financial and time resources are involved in the hiring process- constantly updating job specifications and job descriptions, screening resumes, interviews and selections, facilitation of training, et al. When an employee leaves the organization, these substantial investments by the organization in its workforce are lost. 2.Turnoverexpenses:Theonboardingofanewemployeecosts50-200%ofthe remuneration designated for the position. The cost and effort involved in familiarizing the employeeswiththecompanyrules,normsandcultureaswellastrainingand developments costs contribute towards such figures. 3.Knowledgegap:Theknowledgeaccumulatedthroughthecourseofday-to-day functioning in an organization, when not transferred, creates a gap in understanding.
When employees leave the organization, they take important information about the enterprise with them. 4.Reduced Teamwork:With a high rate of turnover, it is hard to create teamwork and bonding among the teams. As a result, productivity and efficiency suffers, also ruining the grapevine. It is also a burden on the existing employees to train the newly selected candidates. 5.Competitor dilemma:An organization always runs the risk of losing employees to competitors who may benefit from the skills and acumen of the said employee. 6.Loyalty:Employees involved with an organization for a long time begin to feel a sense of ownership towards the organization, as well as better understand the guidelines and policies associated with it. Hence, they are more likely to adjust to the changes and challenges of the job. CHALLENGES OF EMPLOYEE RETENTION The contemporary scenario is characterized by a ‘switch’ culture when it comes to jobs. This, along with several other factors, poses a risk to the practice of workforce retention.
1.Remuneration dissatisfaction:Every employee has certain expectations associated with his role. When his financial expectations aren’t met, it becomes a looming contributor to turnover. The organization may find itself helpless because these expectations exceed the budgetary allocations. 2.Competition:There is cut-throat competition among organizations to attract the best talent. They may be willing to offer lucrative benefits that the said company cannot afford. This gives an incentive to an employee to quit the organization for the coveted benefits. 3.Mismatch of roles:There may be a difference between the initial expectations an employee had about a job, and the job he ended up doing. It is to be noted that sometimes, candidates may end up in a role, despite not being fit for it. 4.Job rotation:Jobs suffer from the threat of getting monotonous over time. Repetition of any kind of work, no matter how interesting, becomes workaday after a certain point. If the organization doesn’t provide opportunities for job rotation, employees may seek the thrill outside the organization. 5.Unrealistic expectations:Sometimes, employees may have unrealistic expectations regarding their roles or remunerations, while it is not possible for organizations to cater to all their needs. In such cases, the employees may look for opportunities outside.
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STRATEGIES FOR EMPLOYEE RETENTION 1.Right person for the right job:Candidates should be matched closely with job descriptions and specifications, which, in turn, should also be crafted very carefully. Matching of jobs and employees will ensure there is no turnover. The track record of employees regarding turnover should also be taken into consideration. 2.Employee recognition:Employees should be recognized for their hard work, and their contributions should be acknowledged and appreciated. Incentives, rewards, and cash prizes are ways to reward efforts. Bonus shares and Employee Stock Options could be provided to instill a sense of ownership towards the organization. 3.Performance appraisals:Performance of the employees should be done from time-to- time. Their remuneration should be proportionate to the efforts of the job, and the process should be transparent and fair to avoid allegations of nepotism, favoritism and partiality. 4.Discussions of remuneration:The terms of remuneration and perquisites should be thoroughly discussed and communicated to the employees at the time of hiring to avoid any problems or confusions. 5.Delegation:The responsibilities should be delegated in a way that the employee has something challenging to work with, at all times. The team leader/senior manager should make sure that projects are allocated in a way that suits the specialization of the employee and makes work enjoyable and interesting for him. 6.Training and Development:It is important to consider the training and development needs of the employees. They shouldn’t feel obsolete in the face of ever-dynamic work environments,andtheirskillsshouldbebroughtuptodate,periodicallyand continuously. 7.Workplace disputes:Conflicts in the workplace bring about negativity and reduce productivity. Opportunities should be provided to the employees to come together as an amiable group, both in an official as well as an unofficial capacity. 8.Background research:When an employee resigns, HR must find out the reason behind it. This would give them an insight into what went wrong, and hence, opportunities to make changes.