Areas for Successful Business Succession

Human resource
management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Environmental Scanning.............................................................................................................3
Labour demand forecasting.........................................................................................................6
Labour supply analysis................................................................................................................7
Evaluate areas which help in succession of business..................................................................8
REFERENCES..............................................................................................................................11

INTRODUCTION
Human resource management is refers to plan of action which is required for appropriate
management of staff in an organisation. By which they able to get effective competitive
advancement (Armstrong and Taylor, 2014). Department of HR is responsible of various
functions such as employees hiring, training, staff engagement, performance appraisal, rewarding
and many more. Organisation taken for this assignments is Marks and Spencer which is founded
by Michael Marks and Thomas Spencer in year 1884. Its headquarter is in Westminster, London,
UK and it is a British retail company which operating their business worldwide. Topics covered
in this assignments are systematic procedures of human resource planning and evaluation of
areas which are required for successful execution of HRP.
MAIN BODY
Environmental Scanning
For the scanning of environment in effective and appropriate manner Marks and Spencer
conduct SWOT and PESTEL analysis. Through SWOT analysis they able to evaluate their inner
factors or environment of organisation and for outside environment scanning they conduct
PESTEL analysis.
SWOT analysis:- It refers to the technique through which an organisation able to
identify their strength, weakness, opportunities and threats. By identifying these factors they able
to plan strategies in effective manner through which they can overcome their weakness, able to
grab opportunities and make plans which help in dealing with threats. SWOT analysis conduct
by Marks and Spencer is describe below:-
Strength- It refers to the factors or characteristics of an organisation in which they are best and
get competitive advancement in proper manner (Bratton and Gold, 2017). Strength of respective
company are give-

 High brand recognition: The brand image and name of Marks and Spencer is highly
recognised and know by peoples worldwide. Product quality and trendy design of Marks
and Spencer is highly liked by their customers.
 Private labels: Marks and Spencer has their own private labels in all categories such as
Per Una, North Coast, Indigo Collection, Autograph and so on. By these private brands
respective company effectively able to make customers familiar with Marks and Spencer
and it also enhance brand recall.
Weakness- This refers to the areas of factors on which an organisation need to work on for its
improvement (Briscoe, Tarique and Schuler, 2012). Some of major weakness of respective
company are- Supply chain scalability: Marks and Spencer has poor supply chain scalability which
seems as a barriers in delivering products in all location globally. It also affect the
profitability and market shares of respective company.
 Customers Satisfaction:Customers of respective company is satisfied with products
quality and designs but they are not happy with return policies of Marks and Spencer.
Which reduce customers loyalty towards brand and enhance brand switching.
Opportunities- It refers to the factors which help company to enhance their business and market
shares. Company have to make plans accordingly so that they grab opportunities in effective
manner. Opportunities for respective company are-
 New Segment: The Marks and Spencer can develop or launch new segment such as they
can introduce ranges of traditional clothing. Through this they able to attract more and
more customer who prefers respective range.
Threats- These factors are those which come up as a barriers in the growth of an organisation.
Some major threat of Marks and Spencer are-
 Competitors: For respective company the major threats are its competitors which affect
sell of Marks and Spencer. Some of main competitors are Aldi, Asda, centra,Gap and
many others.
PESTEL analysis:- It refers to the tool and technique which is use to evaluate and analysis
micro environmental factors which have major effect on an organization operations and
functions (Buller and McEvoy, 2012). This tool is majorly use when a company want to start a