Importance of Employee Benefits in HRM at Genentech and Zappos

Human Resource Management

1. Describe the importance of employee benefits as a strategic
component of fulfilling the goals of HRM at Genentech and Zappos?
Every organization has a Human Resource department and the responsibility of the same is to identify
and fulfill the needs of human resources in the organization. There are certain areas where human
resource management needs to focus on like salaries of the employees, employee relations and creating
policies and procedures for welfare of employees. The main objective of HRM is to fulfill the goals and
objectives of the organization by doing proper performance. They always focus upon increasing
employee productivity. HRM is also responsible to create a healthy relationship with the employer and
management (Kasten et al., 2019). There are some other benefits for employees like bonus, sick leave,
retirement and flexible work arrangement. All of these help in motivating employees. Increase in
productivity is directly related to the satisfaction of the employees and HRM is responsible for this. It
assists every organization in relationship building with all the employees by providing them benefits and
understanding their needs. Employee benefits make employees happy and it lowers the employee
turnover rate. Employees start feeling loyal towards the organization. It has been observed that one of
the major reasons behind leaving the job is lack of requisite employees’ benefits. Employee benefit
programs are proved very helpful in retaining the employees and fulfilling the goals of Human Resource
Management (Satinoff and Teitelbaum, 2013). In Genentech and Zappos, Employee benefits played a
very important role as employees became satisfied and happy and it directly contributes in the
fulfillment of goals of the organization.
2. Explain how Genentech and Zappos use employee benefits as a
motivating tool?
It is known by both Genentech and Zappos that it is important to introduce benefits for the employees
in order to make them feel motivated (Ivancevich and Konopaske, 2013). These companies have
introduced different types of employee benefit programs to motivate the employees and make them