Human Resource Management and Organizational Behavior Concept: Implementation on Apple's iPhone X

RUNNING HEAD: HUMAN RESOURCE MANAGEMENT 0
APPLE
Human Resource Management
Organizational Behavior Concept
7/16/2018

HUMAN RESOURCE MANAGEMENT 1
Contents
Introduction..............................................................................................................................2
Elements of marketing mix.......................................................................................................2
Concept of organizational behaviour and implementation of it on Apple’s iPhone X..............3
Recommendations for the betterment of the Apple iPhone X.................................................5
Conclusion................................................................................................................................5
References................................................................................................................................6

HUMAN RESOURCE MANAGEMENT 2
Introduction
In the today’s world, marketing of a product plays a very important role in the success
of the product. The product cannot make its standing in the market without its promotion or
marketing it in the market until and unless it is the product of a well-known brand. Therefore,
to build the strong market standing of the product, the organizations have to implement the
different marketing strategy, which can help in the successful launch of the product (Byrne,
2016). In the below study, in order to understand the better techniques and strategies for the
success of the product the theories and concepts are explained; such as, elements of
marketing mix, concepts of organizational behaviour and its implementation on Apple
iPhone X. The recommendation for the betterment of the product is also explained in the
study.
Elements of marketing mix
Marketing mix is the mixture of the several plans and ideas, which are followed by
the representatives of the marketers in order to promote a particular product or brand.
Similarly, Apple analyses the marketing mix of its brand/company by using the 4Ps and the
marketing strategies:
Product: The goods manufactured for the final use are termed as products. Mostly
iPhone comes with new product every year like iPhone X this year. In other cases,
introducing new product leads to cannibalization, but in case of iPhone, the price of old
product attracts the different segment of customer.
Price: In order to find an X factor and invest in its R&D the cost of the iPhone
increases as a part of marketing mix. Only few loyal and target customers gladly accept this
price strategy (Aghaei, Vahedi, Kahreh & Pirooz, 2014).
Place: iPhone consist of a strong place and distribution strategy through its I-stores,
which are the Apple owned stores, independent stores in which the iPhones are kept with the
retailers along with other mobile phones, online, after sales service, and so on.