Apple Marketing Tactics

APPLE MARKETING
TACTICS

INTRODUCTION
• MARKETING IS AN ART AND SCIENCE OF EXPLORING, DEVELOPING AND
OFFERING VALUE TO SATISFY THE NEEDS OF A TARGET MARKET IN ORDER TO
ENHANCE SALES AND PROFITS
• IN THIS CONTEXT, THE FOCUS OF PRESENT STUDY WILL BE ON ANALYSING THE
CORE MARKETING TACTICS USED BY APPLE INC. IN ORDER TO ATTRACT TARGET
MARKET OF AUSTRALIA. TO GAIN CUSTOMER ATTRACTION, APPLE INC.
PROMOTES ITS PRODUCTS AND SERVICES IN MORE CREATIVE AND INNOVATIVE
MANNER WHICH EXPLICITLY DESCRIBES THE SPECIALTY OF THEIR PRODUCTS.

CONCEPT OF 5C
Context
Company
Customers
Collaborator
s
Competitors
5C ANALYSIS IS THE FRAMEWORK
TOOL WHICH IS USED FOR
ANALYSING THE INTERNAL AND
EXTERNAL ENVIRONMENT OF
THE FIRM.

MARKET RESEARCH AND INTELLIGENCE
• CUSTOMER SATISFACTION
• THREAT FROM COMPETITORS
• ROLE OF DISTRIBUTORS
• REVOLUTION ON THE BUSINESS
Market
research
tactics
Customer
satisfaction
Threat
from
competitors
Role of
distributors
Revolution
on the
business