Human Resource Management Practices in Nike: A Comprehensive Analysis

Human Resources Management
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Table of Contents
Introduction................................................................................................................. 3
LO1 Explain the purpose and scope of Human Resource Management in terms of
resourcing in your chosen organisation with talent and skills appropriate to fulfil
business objectives.....................................................................................................4
LO2 Evaluate the effectiveness of the key elements of Human Resource
Management in an organisation..................................................................................9
LO3 Analyse internal and external factors that affect Human Resource Management
decision-making, including employment legislation...................................................11
LO4 Apply Human Resource Management practices in a work-related context.......13
Conclusion................................................................................................................ 17
Reference List...........................................................................................................21
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Introduction
In the given context, Human Resource Management refers to the formal
management of the employees within the organization (Ali et al., 2015). The
management with the help of various sources makes the employees understand the
benefits offered to them and their rights within the company. The human resource
manager deals with the framing of work, proper recruitment of employees, managing
employees’ compensation and others. The HRM department actually works to
motivate the employees’ within the company and form better employee relations. A
company's growth is based on the recruitment process. This assignment briefs about
the various functions of the HRM department, elongating the benefits provided to the
employees, which will increase the productivity. The assignment also discusses
about the various employment legislation and different styles of recruitment methods.
The assignment discusses about the HRM functions applied in Nike. The company
was founded in 1964, as Blue Ribbon Sports organization with the contribution of
Phil Knight and Bill Bowerman (www.nike.com, 2018). Officially, the company
originated as Nike in the year of 1971, comprising of 3900 employees operating in
many countries on the whole.
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LO1 Explain the purpose and scope of Human Resource Management in terms
of resourcing in your chosen organisation with talent and skills appropriate to
fulfil business objectives
Explain the purpose and the functions of HRM, applicable to workforce
planning and resources in your chosen organisation. [P1]
Over the years, HRM practices have undergone major changes and have helped in
increasing the productivity and satisfaction among the employees (Purce, 2014). The
functions of the HRM focuses mainly on making the employees aware of the
insurance schemes offered to them working in the company, selection of the right
kind of candidate, which will be profitable to the organization and enforce proper
training to the employees to strive towards the objectives. The department maintains
healthy relationship between the management and the employees with its functions.
Resource planning:
It is the sole responsibility of the HRM department to ensure that the products are
timely delivered to the customers with the help of proper channels. In the recruitment
of the staffs, Nike HRM department ensures that those candidates are hired who
have the charisma and the potentiality to attract customers in purchasing the
commodity. Human resource planning is continuous in Nike. Nike develops a
mission among the employees regarding the kind of products to be manufactured in
the organization. The manager sets forth the goals and objectives of the
organization. The manager through teamwork and group meetings makes strategies
through which the objectives are to be achieved. The manager allocates different
tasks to different employees based on the skills of the employees. It is the
responsibility of the manager to oversee that the skills and talents hired matches with
the objectives of Nike. Resource planning helps the employees to understand the
necessity of the job and giving priority to the kind of job. The planning includes a list
of functions to be overseen by the manager of Nike like analysis of th turnover, equal
employment opportunity given to the staffs, ensuring the health and safety of the
employees.
Hard and Soft models of HRM:
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