Job Design Strategies of British Airways

HUMAN RESOURCE
MANAGEMENT

Table of Contents
INTRODUCTION.....................................................................................................................................2
TASK A......................................................................................................................................................2
Examining how human resource tactics were changes by British Airways.............................................2
TASK B......................................................................................................................................................3
Analyzing impact of environmental factors on culture and Human resource plan of British Airways.....3
In order to determine the impact of each factor specific model may utilize in the context of company
that is;......................................................................................................................................................3
TASK C......................................................................................................................................................4
Usage of specific HR model and state how value was formed by airline.................................................4
TASK D......................................................................................................................................................6
Using storey’s 27 points of difference between HRM & personnel management as a benchmark, state
what is being practiced by British Airways.............................................................................................6
TASK E......................................................................................................................................................7
Job design strategies of company............................................................................................................7
TASK F......................................................................................................................................................8
Hiring and Firing Strategies.....................................................................................................................8
TASK G......................................................................................................................................................9
Corporate examples of firms using HR practices.....................................................................................9
TASK H....................................................................................................................................................10
Recommendations.................................................................................................................................10
CONCLUSION........................................................................................................................................11
REFERENCES........................................................................................................................................12

INTRODUCTION
Human resource management is describing as one of those strategic methods that
contribute to manage the performance and productivity of individual person at workplace. It also
defined as set of activities and effective practices that HR manager conduct to obtain desire
outcomes. It helps to increase staff performance and organizational productivity in efficient
manner. The current assignment will be based on British Airways, which falls under the category
of leading airlines in the world and known as budget friendly airline as well. The study will
explain how HR strategies were fluctuated by company and impact of environmental factor on
organizational culture as well as human resource plan. It will justify use of any HR model and
state how value was created by organization through it. Furthermore, the report will define
differences between personnel and human resource management by using Storey’s 27 points and
will also describe job design tactics. It will clarify firing and recruitment tactics of British
Airways during pandemic situation and corporate example of companies using effective human
resource activities. The assignment will explain suitable suggestions that individual would make
to employers regarding human resource management practice to assure that airline performance
is high.
TASK A
Examining how human resource tactics were changes by British Airways
There are several factors exist within the work of business that impact current practices of
management and business operations of companies. Pandemic is one of those forces that put
negative affect on administration of airline and its tactics related to Human resource (Ugoani,
2020). It may drive the attention of organization towards changing its HR strategies related to
recruitment and selection and other concepts of strategic human resource management that are;
Bonus scheme-
In order to retain talented and experience cabin crew members, firm may take decision to
boost the morale of individual candidate, in term of making change related to its employees
rewarding tactic (Meijerink, Keegan and Bondarouk, 2020). Human resource manager within
British Airways may take action to reward each worker on the basis of their performance in form
of bonus as it may plan to provide bonus scheme that paid to all workers equally and fairly, when

they work hard and perform excellently which in return may contribute to increase the
performance level of company.
Online recruitment-
Just like above, hiring and selection is another concept of strategic human resource
management that firm may implement and change tactic related to it, due to pandemic. For
example, instead of taking interview offline, in recent time HRM may take initiative to hire
people online in term of asking questions to them and following procedure of common interview
(Baykal, 2020). They may efforts to take aptitude test online and communicate with them
through video conferencing. This is the way that define change that may happen at workplace
within British Airways.
Training programs-
Along with above two, organization may take action to change its tactic in the context of
specific strategic HRM concept and that is training and development. In term of fluctuation, it
may take decision to segregate training sessions instead of conducting activities related to this for
long run in duration. It may provide individual learning via a program that was based upon
principles of open understanding leads to MBA award. Furthermore, it may start program of top
flight to cater a series of lessons to learner to perform at executive position.
TASK B
Analyzing impact of environmental factors on culture and Human resource plan of British
Airways
In order to determine the impact of each factor specific model may utilize in the context
of company that is;
Pestle analysis-
Political factor-
Fluctuation in any kind of political factors may impact current plan and organizational
culture of a company. For example, due to pandemic government may take decision to shut
down each venture for short term duration as it may announce lockdown that put negative impact
on company culture in term of driving attention of management and workers towards changing