HUMAN RESOURCE MANAGEMENT.

Running head: HUMAN RESOURCE MANAGEMENT
Human resource management
Name of student
Name of University
Author note

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HUMAN RESOURCE MANAGEMENT
Table of Contents
1. Introduction...................................................................................................................................2
1.1 Introduction to Amazon.............................................................................................................2
1.2 Performance management system of Amazon and its impact on improving the overall
performance for the company............................................................................................................2
1.3 Two major theories of management and leadership that create impact on the organisational
strategy and development of a leadership strategy to support strategic direction...............................4
1.4 Evaluation of planning for the phases of development and management of leadership skills at
Amazon.............................................................................................................................................6
2.1 Introduction of Starbucks................................................................................................................7
2.2 Discussions on the relationship between human resource management and organisational
behaviour...........................................................................................................................................8
2.3 Determining the strategies implemented for enhancing the organisational behaviour and
management of human resources.....................................................................................................10

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1. Introduction
The report is prepared to discuss about the concepts of international human resource
management considering the organisations Amazon and Starbucks as the case study in this
report. Amazon is one of the largest multinational companies that has managed to make a
mark within the competitive business environment and delivered the right quality products
and services for meeting the needs and preferences of the customers. The topic will highlight
the importance of learning the various HR functions and at the same time, make sure to
implement the right performance management system along with the implementation of
various theories of leadership and management required to strengthen the business’ ability to
move in the right strategic direction easily (Noe et al. 2017). The report will also present us
about an idea about the relationship between the human resource management and
organisational behaviour, furthermore discuss about the various factors associated with the
influence on employee behaviours, required to study the management at Starbucks
(Starbucks.com 2019).
1.1 Introduction to Amazon
Amazon.com Inc is one of the major multinational companies in America that has been
based in Washington and managed e-commerce technology along with cloud computing,
digital streaming and artificial intelligence for making products and services accessible for
the customers. The CEO of the company is Jeff Bezos and the company has been a public
organization, which has a revenue of more than US$232.887 billion.
1.2 Performance management system of Amazon and its impact on improving the
overall performance for the company
The performance management system at Amazon has been facilitated with the
management of a great culture that not only revolves around the enhancement of performance

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HUMAN RESOURCE MANAGEMENT
of workers within the workplace, but also allows for transformation of the retail chain and its
related operations and processes, thereby, has pushed the boundaries on everything including
the streaming of video, web hosting, management of smart devices, etc. The company
presently has a record of more than 100 million prime members and a market capital of
nearly $400 billion along with 560000 employees working at the company from all over the
world (Collings et al. 2018). The performance management system has various roles at
Amazon such as the management of a Six Sigma style process, which has enabled the
company to deliver the best quality customers’ services to people and provided a great
shopping experience for them at a very reasonable cost. The data driven approach contributes
to the performance management system at Amazon, which also assists in acquiring data and
information in the form of continuous feedbacks from the clients to whom the services are
delivered. The use of “Anytime feedback tool” has also been related to the continuous
feedbacks and opinions of the staffs, which has also helped in identifying the areas of
weaknesses, furthermore, ensure maintenance of a good and effective performance
management system (Buckingham and Goodall 2015). The corporate culture is an important
aspect that ensures every staffs to work as an unit and communicate with each other properly
for the purpose of moving in the right direct with a shared vision and set of objectives.
When it comes to human resource management, performance is a critical factor and
thus to enhance the performances of the employees, Amazon has focused on keeping the
employees motivated, which has been possible with the involvement of managers and
leaders, who communicated the vision, mission and goals with the employees (Rowlands and
Iles 2017). The White Paper Process has allowed the employees to form new ideas and
strategies and then write those in a paper. After the document is developed, the ideas and
strategies written on the paper by the employees are assessed and the various ideas have been
discussed to make various assumptions and estimate the budget and other considerations for