Human Resource Management in Burger King

HUMAN RESOURCE MANAGEMENT
CONTENTS

INTRODUCTION.....................................................................................................................................1
TASK – 1.................................................................................................................................................1
The purpose and functions of HRM applicable to workforce planning..............................................1
Benefits of different HRM practices in Burger King for both the employer and employee................2
TASK – 2.................................................................................................................................................3
Approaches to recruitment and selection used at Burger King.........................................................3
Strengths and weaknesses of approaches to recruitment at Burger King.........................................4
Functions of HRM in providing talent and skills suitable to fulfil business objectives.......................5
Effectiveness of diverse HRM practices in regards with increasing organisational profit & output...5
Different methods used in HRM practices at Burger King..................................................................6
CONCLUSION.........................................................................................................................................6
REFERENCES..........................................................................................................................................7

INTRODUCTION
Human resource management is an organized procedure for administering policies,
programs, developing plan and evolving human capital of the organization. The main
emphasis is being given on utilizing the human asset effectively so as to have better outcomes
(Gilmore and Williams, 2009). The current study also focuses on HRM, its concepts and
application in the firm. In this regards, Burger King has been taken as a case company, which
is one of the leading firm in fast food industry. As a human resource manager of the firm,
discussion of the main purpose and scope of human resource management will be done. The
report will also pay attention on the effectiveness of its key elements within the Burger King.
TASK – 1
The purpose and functions of HRM applicable to workforce planning
Burger King is a multinational hamburger fast food restaurants founded in United
States. It has more than 12000 outlets all across the globe and is expanding continuously by
adopting effective franchisee model. The main purpose of the HRM in Burger King is to
create plans, processes, developmental programs and executing policies for the development
of its human asset (Polachek and Tatsiramos, 2008). Other than this, the human resource
management in Burger King also focusses on utilizing the present resources effectively so
that better outcomes can be reaped out. The human resource function of the organization also
helps in building good relationship with the staff members and the company that further
motivates them to produce more through healthy and conductive working environment. HRM
also drives to train the existing employees and carrying out recruitment process so as to select
skilled workforce within the firm.
Contemplating in relation with the human resource approaches in relation to
workforce planning and resourcing at Burger King, there are numerous functions being
involved and some of them are as follows: Training and development – Training and development programs within Burger king
is being designed depending upon the positions of the job. Different training programs
are being designed by the HR department for managerial job position within the firm
such as shift control skills, supervisory skills, supervisor evaluation etc. Furthermore,
training for the shop floor employees is also arranged in regards with gaining
knowledge about the products, counter service, environment knowledge and many
more (Crick and Spencer, 2012).
1