Functions of Human Resource Management in Liverpool Victoria

This report discusses the purpose and functions of Human Resource Management in Liverpool Victoria. It covers the recruitment and selection approaches and their strengths and weaknesses. It also highlights the importance of employee relations in decision making. The report provides insights into the learning and development opportunities for staff and the benefits and rewards provided by Liverpool Victoria. It also examines the key elements of UK employment legislation.

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
ACTIVITY 1....................................................................................................................................1
a) Purpose & Functions of Human Resource Management........................................................1
b) Assessment of functions of Human Resource Management..................................................3
c) Critically examine strength & weakness of recruitment and selection approaches................3
ACTIVITY 2....................................................................................................................................4
a) Person specification for personal assistant role......................................................................4
b) Shortlist for interview.............................................................................................................5
c) Questions while taking interview............................................................................................6
d) Rationales................................................................................................................................6
e) Critically evaluate...................................................................................................................6
PART 2............................................................................................................................................7
ACTIVITY 3....................................................................................................................................7
a) Learning and development opportunities for staff, from both staff and organisation
prospective..................................................................................................................................7
b) Benefits and rewards provided by LV= to its staff from both prospective firm and staff
members......................................................................................................................................8
ACTIVITY 4..................................................................................................................................10
a) Employee relations................................................................................................................10
b) Key elements of UK employment legislation and their critical evaluation..........................10
CONCLUSION..............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
HRM practices plays an effective role as they are responsible for recruitment of best
employee within the organisation. Human Resource manager is the person who implement all the
activities related to recruitment and selection process effectively. Along with this, HR maintains
a good relationship with all the staff members so that productivity and performance increases.
The different practices performed by human resources are training & development, employee
relation, recruitment & selection, compensation and rewards and so on. Performing of all these
practices effectively helps company to retain subordinates for longer time frame. In the present
report, Liverpool Victoria is chosen as a base company (Tomcikova and Coculova, 2020). The
company basically offers services such as life insurance, investment products, pension schemes
to the customers. The company was established in year 1843 and currently it have more than 6
million customers globally. Liverpool Victoria presently operated in 14 countries with its
talented 5,600 employees. The current report covers purpose & role of Human Resource within
an organisation. Recruitment & selection approaches along with advantages and disadvantage is
also discuss in the present report. Moreover, Importance of employee relation is and its impact
on decision making is going to discuss in the report.
PART 1
ACTIVITY 1
a) Purpose & Functions of Human Resource Management
Human Resource Management in an organisation is associated with workforce planning,
proper coordination, team building, employee relation and so on. HRM plays vital role in growth
and success that leads to achievement of organisational goals within specified time period
(Sennewald and Baillie, 2020). The major functions of HRM is mentioned below with relation to
Liverpool Victoria:
Induction & orientation: Herein, the role of Human Resource is to introduce new
candidate and make them friendly with all the members prevailing in the organisation. Along
with this, company culture as well as policies is defined to new employees. With reference to
LV, the human resource manager conducts induction programmes in order to make new
candidates comfortable at workplace and to educate them about responsibilities they need to
perform.
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Recruitment & selection: Hiring and selection of talented employee who can implement
business activities in a proper way is the major role of Human Resource of an organisation. In
context to LV=, its human resource manager timely analyse the requirement of workforce and
then schedule interviews accordingly. They set criteria as per requirement and then compare it
with the skills and talent of candidate in order to recruit best employee for the organisation.
Training & Development: T&D sessions is organise by the Human Resource of an order
with an aim to enhance skills and capabilities of subordinates that increases performance and
productivity of employees (Goetsch and Davis, 2014). In relation to Liverpool Victoria, HR
manager provide training to staff members so that skills is developed to meet with changing
business environment. This will to raise in company position at market place that leads to
increase in profitability of Liverpool Victoria.
Purpose of Human Resource Management
The main aim of Human Resource management is to enhance the performance &
effectiveness level of employees so that company can achieve their desired goals within given
time frame. The purpose is defined below in relation to Liverpool Victoria:
Compensation & Rewards: Human resource decides the payroll of employees as per
their skills and abilities. Along with this, they analyse the performance of workforce and the give
them appraisals accordingly. By the assistance of this, Human resource manager of LV=
encourage subordinates to work with full potential and this gain high rewards by the higher
authorities of company.
Staffing requirements: The purpose of Human Resource is to fulfil the vacant position
by hiring talented employee for the organisation. With reference to LV=, its human resource
analyse requirement of employees at workplace and maintains the demand and supply so that
activities can be performed within time period (Perez-Uribe and et. al., 2020)(Ponisciakova,
2020)(Shojaei, Bagheri and Ghiri, 2020)(Cleaver, 2017).
Law Compliance: In order to smoothly function out business activities, it is important
for an organisation to follow all the federal & state laws as well as policies. Human resource
assess policies related to employees so that fair wages is provided to all the staff members. In
context to LV=, the company follow all the policies as well as legislations on order to facilitate
fair and secure treatment to overall employees.
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b) Assessment of functions of Human Resource Management
It has been analysed that HRM plays vital role in the success and growth of Liverpool
Victoria. They maintain demand & supply of workforce by doing effective planning as well as
resourcing. Along with this, they set out the payroll structure as per competencies of new
candidate. The performance is measured by HR manager of LV= in order to give them appraisal
and motivate their employees that leads to raise performance an effectiveness of workforce. By
the help of this, Liverpool Victoria is able to attain organisational objectives within time frame.
Furthermore, Training programmes is also organised by HRM in order to enhance skills &
competencies of workforce due to which an organisation gain competitive advantage at
workplace and gain high market position effectively. They also follow all the laws so that fair
and equal treatment is given to employees. Therefore, Human Resource Management is an
important part for Liverpool Victoria to maintain good relationship with employees and to
provide them healthy environment at workplace (Chelladurai and Kerwin, 2018).
c) Critically examine strength & weakness of recruitment and selection approaches
The Human Resource Liverpool Victoria follows four step to hire & select effective and
talented employee for the company. They recruit those candidates who has the ability to carried
out task assigned to them properly and effectively. The recruitment and selection process is
mentioned below along with their strength as well as weaknesses:
Recruitment Process:
It is a procedure of finding an effective candidate for the vacant position or it is basically
attracting a candidate for the specified job profile. The two steps used by human resource of LV=
is research and applying online. The candidates can overview vacant job positions by the
assistance of online platforms & social media sites before submitting applications. After this,
candidates apply online for vacant position of Liverpool Victoria. A large number of candidates
is applied and their applications is received (Bratton and Gold, 2017). The human resource
department review all the CV and measure it with job specification so that suitable candidate is
selected for further selection process. The pros and cons of this process is defined below:
Strength: With the help of recruiting process LV= is able to have high skilled and
knowledgable candidates at working place. By using this method they can also recruit high
skilled employees and able to increase productivity of firm.
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Weakness: Using lot of advertisement process like digital platform, social media can be
too costly for firm as well as there are huge chances to loose skilled employees during network
issues.
Selection process:
This process of selecting employees consist several kinds of tests and interview process
which is easier to select suitable candidates for particular job profile. In regards with LV= this
process is used by managers to understand candidate's knowledge or qualification and than they
can short-listed people in a perfect way. There are few strength and weakness in regards with
selection process into the LV=, that are:
Strength: With the help of this selection process and approach LV= able to use large
number of methods as well as tools which could be easy for bring changes within interview
process and necessary to check applicant's qualification (Bamberger, Biron and Meshoulam,
2014).
Weakness: It is also known as double screening method by using so many methods like
face to face interview which is one of the best time consuming process but sometimes, It can be
related with poor network that create disturbance during interview.
ACTIVITY 2
a) Person specification for personal assistant role
It refers to the written document which is generally developed and made through an
organisation in order to provide effective information about assorted skills, knowledge,
qualification as well as experience which is needed towards job and should be done through
person to secure and apply job. Some of the person specification documents has been developed
by LV= for role of Personal Assistant, mentioned below:
Person specification
Job Title: Personal Assistant
Service place: Board Of Directors
Grade: A
Criteria Necessary Demand
Skills needed Team management Designing skills
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Communication skills
Data processor skills
Qualification Certificate of Diploma in any
kind of field
Bachelor of Arts ( honours)
Higher National Certificate
Knowledge  Able to deal incoming
calls through
managing emails as
well as schedules of
meetings.
 General knowledge of
English and Maths for
better communication.
 Fully skills of
management in order
to coordinate several
kind of arrangements.
Keep proper coordination
towards different types of staff
members as well as further
activities.
Applicable experience 1 To 2 years of experience -
Other dimension Polite and positive attitude in
nature
-
According to the above specified information in context of LV= has received three
applicants for role of Personal Assistant in which 2 candidates has been selected.
b) Shortlist for interview
On the behalf of person specification candidates two or three has been selected for next
interview round so that they can easily meet different criteria of job profile for Personal Assistant
role. 2 candidates having effective working experience among work with the position of personal
assistant more than the 2 years along with they also has post of personal secretary, as they have
huge knowledge so that they are able to meet large number of experience criteria within the
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organisation (Apornak and et. al., 2020). Apart from this, 2 job applicants also have effective
experience of management skills with attractive communications skills. Together with they have
appropriate knowledge towards information technologies so they have been selected for next
interview round. Whereas, candidate 3 who have degree of BA Hons. Able to met overall criteria
of job profile for Personal Assistant. For this he has personal assistant skills also have good
knowledge of Microsoft so that candidate 3 has been selected for next round of interview. At the
end, 1 application of job has not shortlisted for the interview round because of lack of
communication skills as well as experience by which they are not able to meet all over needs and
demand for Personal Assistant job role which is represented through LV=.
c) Questions while taking interview
There are several kinds of question that can be asked by interviewer of LV= during
process of selection to select desirable candidate for job profile of Personal Assistant, those are
going to be discussed below:
 Tell me about yourself as well as your past experience among job profile?
 What are your biggest strengths and weaknesses?
 Where do you see yourself within 5 years?
 Why should we hire you?
 Tell me 2 or 3 effective and significant skills that makes you great Personal Assistant and
unique from others?
 How will you manage and control difficult situations?
d) Rationales
From the above specified questions in detailed information about person working
experience and qualification for interview, with the help of these sorts of information interviewer
is able to select people of LV= by which they can have high talented and knowledgeable
applicants as an employee within an organisation (Anderson, Fontinha and Robson, 2019).
Therefore, documentation of job specification gives clarity for short-listing applicants during the
process of interview.
e) Critically evaluate
Document of person specification of LV= always provide large number of business ideas
to candidates by which they can run overall functions and operation of business in a proper way
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through short-listing and screening candidates for interview round. But in order to understand all
these processes could be difficult to examine overall qualification and their skills to make person
specific document.
PART 2
ACTIVITY 3
a) Learning and development opportunities for staff, from both staff and organisation prospective
Into the competitive scenario, there are different types of HR practices which is
performed by LV= in order to promote their overall learning programmes for employees. Thus,
these assorted promotion could be beneficial for firm as well as employees, those are mentioned
in beneath:
Training programmes:
It is considered as a developing program which is helpful for firm to conduct in order to
improve employee's knowledge and build effective confidence towards work (Abdelhak,
Grostick and Hanken, 2014). Some of the benefits in regards with firm and employees,
mentioned in beneath:
Benefit to organisation: In order to provide effective job always saves cost and time
within LV= so that they can spend huge money towards developing or training practices. It
directly increase firm's value in front of their employees and make them attractive.
Benefit to employees: In order to get training on the job than it directly influence overall
practices of employees so that they can implements on several skills as well as able to improve
themselves.
Performance review:
It is also known as performance appraisal as well as evaluation of performance which is
considered as a formal assessment in which manager has right to measure overall performance of
employee's work. Therefore, it is beneficial for firm and employees. Thus,
Benefit to organisation: Continuously check overall performance of employees will
support LV= by which they can bring new ways and methods to improve. With the help of this,
they can achieve successful goals.
Benefit to employees: Through giving better performance in LV= employees are able to
have ideas towards improve their work in a better way.
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Personal development session:
It consist large number of tools and methods which is helpful for employees to learn so
many interpersonal skills and able to improve their working performance.
Benefit to organisation: Within the LV=, providing this personal development session to
employees they are able to overcome chances of errors and face few challenges in the firm. Thus,
it improves performance level and increase their productivity.
Benefit to employees: With the help of taking coaching classes employees are able to
have huge capability towards work and get unique path to achieve successful goals and it
enhance productivity of future also.
b) Benefits and rewards provided by LV= to its staff from both prospective firm and staff
members
For keep motivated employees among their different types of job roles and
responsibilities from workplace, it is essential for firm to consider several needs and wants of
employees so that they can feel satisfied. Additionally, benefits, rewards, recognising and
appreciations are considered as more important factor that always support employees towards
their work (DeCenzo, Robbins and Verhulst, 2016). Herein, LV= is able to offer large number of
benefits and rewards system to its all employees in order to keep always motivated them so that
they can properly manage its overall roles and responsibilities in a firm. Some of the rewards and
benefits are going to be described below:
Benefits:
LV= is giving large umber of benefits to their employees by which they can support to
firm and able to achieve targeted organisational goals as well as objectives. This sort of support
provided by firm so it automatically increases their profitability and productivity at marketplace.
As per the provided benefits employees always work in a collaborative manner so that they can
make firm more productive and get more and more benefits within firm. Benefits are mentioned
below given by LV= to is employees:
 Employees usually get Holiday benefit that could be 20 to 30 days.
 LV= offering life insurance policies to their employees so that they can take benefits
from them.
 Employees are able to take medical insurance that also covers their family members also.
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 LV= gives personal accident insurance to employees so that they can this benefit towards
serious situations.
Reward:
In order to keep regularly giving rewards to employees, they can give their best
performance within an organisation. In context of LV= giving large number of rewarding system
so that their employees get always motivated. With the help of this motivation of level firm is
able to take advantages from employees they can do their extra working time and support
another people in firm. It also increase energy level of employees and encourage them to achieve
organisational goals at every level of business. There are different types of reward, those are as
follows:
 LV= offer different facilities to their employees where loan facility is one of the best
reward by which employees can take among purchasing of new vehicle and their
accessories. For this, they have a option to get complete their payment within 12 months.
 LV= also gives discount card to its employees in regards with dinning club which is one
of the best in UK with 12 months validity as well (Davis and Luiz, 2015).
 This company also gives Gym membership card to its employees so that they can get
huge discount while join the gym.
There are different types of factors in regards with employees performance that directly
influence overall decisions of human resource management those are mentioned below:
Human resource management plays a vital role towards developing effective
management employees for better performance of employees into the firm. Whereas, HR
practices are also essential to increase employees growth towards work so that they can achieve
organisational goals in a appropriate manner. In relation with LV= as it is one of the fastest
growing organisation in UK that generally offer wide range of financial services to people.
Through giving huge opportunities to people as well as firm they are able to gain huge success
in an appropriate manner. There are different developing and learning HR practices which is
mainly performed by LV=, mentioned below:
Training program: LV= generally provide this program to its employees for improving
their overall working style in a perfect mode. With the help of this program, employees can face
any kind of challenges and able implements on new practices to get large number of
opportunities.
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Performance review: LV= able to measure overall performance of its employees on the
regular basis that support them to bring few essential improvements so that they can achieve
their target on time and able to sustain in firm for long duration.
ACTIVITY 4
a) Employee relations
Concept of employee engagement and relation always helpful for firms as it enhance
overall productivity of firm as well as profit on time. Therefore, employee engagement
considered as the effective and healthy relationship between firm and staff members. Particular
purpose and aim of employee relation is to increase firm's value through following different
types of task and work assigned by firm in a proper way. It also help firms to increase their
profits everyday and improve employee's performance perfectly. In context of LV= always wants
to gain effective future in order to stay at marketplace for long period of time through managing
overall policies of employees relation to gain benefits. For better future, LV= have good
relationship with employees though making effective decisions, those are as follows:
Fewer workplace conflicts:
Employee engagement and relation policies considered as a better way by which firms
and workers are able to make strong relationship through reducing conflicts and errors from the
work. It also improve overall working performance of employees by which they can easily
communicate with people through offering them services of LV=. In regards with respective firm
they have good relation with their all over the employees by which they can take better decision
towards achievement of organisational and same goals and both maintain effective connection
between each other (Doz, 2020).
Retain loyal employees:
Strong relation build when both firm and employees both use their several efforts to
accomplish same goals at same place. For better future, LV= always recruit and select highly
skilled and talented employees in order to performance well in front of their customer's as well as
competitors. With the help of best employees they can make decision clear and able to retain
competent employees in firm. For this, respective firm gives incentives, appraisals and kind of
things to their employees so that they can get huge motivation and give better performance in an
appropriate manner.
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b) Key elements of UK employment legislation and their critical evaluation
There are so many types of laws and legislations which is implemented by government of
UK by having purpose of providing healthy and safe as well as better working environment of
workplace to employees in several firms. Some of the legislations are followed through LV=,
those are going to be discussed below:
Data protection act: With the help of this act organisations are able to keep different
types of information in a safe way. Along with this, they can have GDPR by which LV= able to
give assurance that all employees are working in a proper manner through following several laws
of UK. With the help of this firm is able to make decisions in a better way and achieve their
cheerful target that develop positive working culture within the working environment.
Sex discrimination: This act was given by the parliament of UK which is mainly
developed for men and women to protect them towards gender. In regards with LV=, sometimes
difficult situations can be raised within the organisation like harassment, premises disposal and
so on. In order to overcome these sorted issue this firm use this act for giving huge satisfaction to
every employees among gender (Gibson and Parkman, 2018).
Minimum Wages Act, 1998: This act defines that every skilled or non skilled worker
should be paid little amount for the work which they perform. In the context of Toyota pays
normal salary to their employees and works on the basis of prescribes under this act results in
protecting the involvement of employees to change satisfaction and morale towards organization
and leads to proper HRM decision making process.
Occupational Health and Safety Act, 2004: This act has been formulated to bring few
changes within the safety standard into the organization and satisfy employees in a perfect way.
In relation with LV= this act is followed by the manager of firm so that they can provide them
better healthy and safety culture in firm and influence them towards working conditions. With
the help of this management team of this company able to make effective decisions and
motivated towards work. Along with this, health and safety act mainly fix for evaluate
appropriate information in regards with health and safety measures and leaves such as fire stop
equipment and many more.
Equality act, 2010: This act generally used to offer appropriate information and
guidelines for overcome cases of discrimination from an organization. This act mainly protect
employees from rude behavior of managers and leaders within industry. Thus, equality act
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always develop positive culture at working environment that directly influence people in a
positive way. It is also helpful for employees to meet several needs and wants of LV= so that
they can make proper decision and find the best criteria for fulfilling firm's objectives. Therefore,
this act always use by LV= in order to treat each employees in a equal way by reducing errors
from the work and protect employees into the firm (Kwon and Farndale, 2020).
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CONCLUSION
According to above given report it has been evaluated that, human resource management
is an essential part for each and every firm in order to manage all over the staff members at
various level for increasing overall efficiency and productivity of firm. With the help of this
employees are able to get so many valuable services for their betterment of future. Herein, the
main aim of HRM functions and purpose involves giving training session to employees time to
time so that they can get huge knowledge. Along with this, there are different benefits and
rewards for employees as well as employer. Furthermore, there are different types of laws or
legislations which is provided by firm to develop positive working environment at workplace.
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