Role of HR in Sports Direct International

HUMAN RESOURCES
MANAGEMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
An overview of organization.......................................................................................................3
P1Purpose of the HR function and it’s key roles and responsibility...........................................4
P2 Strength and weaknesses of different approaches for recruitment and selection...................6
LO2..................................................................................................................................................8
P3 Different HRM practices........................................................................................................8
P 4 Effectiveness of different HRM practices.............................................................................9
LO 3...............................................................................................................................................10
P 5 Importance of employee relations.......................................................................................10
P 6 Key elements of employment legislature............................................................................12
LO 4...............................................................................................................................................13
P 7 Human resource management practices in a work..............................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Human resource refers as a strategic approach which is used by organization to manage
number of people within workplace and encourage them to meet it’s objectives over the time.
HRM management is an integral part of the company which perform various functions such as
planning and organizing, implementing and executing, motivating and training, reward and
punishment, recruitment and selection within organization. Human resource plays different roles
i.e. planning, organizing, processing, controlling and coordinating. The main objective of the HR
management to introduce specific strategies which improves, productivity, performance and
growth of company in the business market. in addition, they deal with issues which is related to
the employee recruitment, selection. Conflicts, training and development, communication and
administration. There is an example of an Sports direct international company which helps to
understand role of HRM for its premise. The brief study of the report provides understanding
about the organization like it’s mission, vision and it’s core values. It includes purpose of HR
function and it’s key roles and responsibilities of the HR operations.
LO1
An overview of organization
Sport’s Direct International plc is UK based organization which is headquartered in
Shirebrook, England. It is public limited type company which offers wide variety products in the
global market. it is British retailing company which is established by Mike Ashley in 1982. It is
UK’s largest sports-goods retailer organization which is operates across the world by the 170
stores. Organization has wide product line i.e. Sporting goods, fashion clothing, shoes & boots,
accessories, cosmetics, homeware, electricals, furniture, gifts and toys. Organization formerly
known as Sports Direct International but now it is famous as Frasers Group plc.
Mission: Mission statement of the Fraser Group plc. is to lead sports and lifestyle retailer and
delivers sustainable growth for shareholder in term of customer satisfaction by offering high
quality leading brands.
Vision statement: Vision statement of the organization is to become international leader in
sports, luxury apparels and lifestyle.

Core values:
 To give value people, customers, shareholder and third-party brand partners.
 To offer high quality branded products along with innovative style which meets
customers expectation (Our values and our business. 2019).
 To long run in global market which leads profitability in brand position.
 To retain highly talented workers and employees who can give high quality services to
the customer.
P1Purpose of the HR function and it’s key roles and responsibility
There are several purpose of HR functions which is included into roles and responsibility
of HR.
Training
There is training which have to be given to the employees which are coming in or even to the
old staff of the organization so that the standards of the organization are met. Old staff would not
want changes which are why the human resource must know the right way and measures to take
so that they can easily implement the changes (Sun, Liu and Chen, 2018). Communication and
spreading the importance of the change is very important and before implementing the changes
the knowledge and training has to be given to the employees of the company so that they can be
implemented. The new employees have to be trained so that they can meet with the expectations
and standards of the organization which is going to make the company have better market share.
Staffing needs
It is primary responsibility of HR to seek for suitable employee as per workplace
requirement. Management conducts hiring and selection approach to select eligible employee for
vacant seat. The main purpose of the responsibility to lead high productivity of employees so that
can take competitive advantage in workload period. Initially HR analyse which position is vacant
and which type skill can suit for the job position (Foiji, Hoque and Khan, 2019). Then manager
recruit’s employee for the job position by giving description about job position and specify
enlisted skills, qualification which is essential for the vacant position. They elect number of