Hunger Vibes: A Business Idea for a Fusion Restaurant in Sydney

Hunger Vibes
Business Idea
Hunger Vibe will be the name of business which will be operating in Sydney,
Australia as a restaurant serving quality of foods and other related services in the
given area. The idea is to develop an exceptional menu ranging food products
from mixing local dishes with international tastes
4 P of marketing
Product: The company chosen i.e. Hunger Vibe being a restaurant will offer
variety of foods and beverages with spice of home-made taste ensuring good
quality of raw materials used in the process of cooking of food. The food
offered by given restaurant lists the following items on the menu;
• Barramundi
• Fantales
• Grilled Kangaroo
• Hamburger with Beetroot
• Shortcut Palak Paneer
• Chicken Shawarma
Place: This element relates to place or a platform where the sales activities of
the business firm is going to take place. Given business will offer its food and
beverages through an outlet.
Promotion: Several promotional techniques including sales promotion, direct
marketing, public relations and advertising will be taken into consideration by
chosen firm.
Price: The prices of food offered by given restaurant will be kept nominal also
some premium food items will be delivered in the given restaurant business.
Operations management
The raw materials which will be required for preparation of food will be
acquired/ gathered from trusted suppliers. Clarity of vision and organisational
goals will be facilitated through effective distribution process, logistics and
strategic sourcing techniques.
USP
The USP of given business will be regarding its speciality in dishes
offered which in constitute of local dishes with international flavour or touch to
regional people of Australia, but also to the tourists.
Aims and objectives
The aim of the business is to provide quality of food along with services offered
in order to facilitate better standards of living for individual residing in the
provided area or region.
Objectives
• To offer quality of food products along with variety of services.
• To derive maximum demand of consumers through maintaining effective
consumer relations in the provided region.
• To ensure healthy living of individuals by providing food products with
services at a reasonable rates or prices.
Module:MN4001,Business and Enterprise
References
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Abingdon, Oxon ; New York, Ny: Routledge.
Vine, T. (2021). Bureaucracy : a key idea for business and society. London: Routledge.
Krejčí, P. (2020). The Importance of Social Innovations in Business Idea Development.
In Developing Entrepreneurial Competencies for Start-Ups and Small Business (pp.
175-191). IGI Global.
Md Alimuddin, N.H. (2020). Business Idea Blueprint of Thermassage: Lilstech
Enterprise.