Hunger Vibes: A Business Idea for a Fusion Restaurant in Sydney

This poster presents a business idea for a fusion restaurant in Sydney called Hunger Vibes. The aim is to offer fresh cuisine by mixing international and local flavours along with high-level consumer service. The poster provides the marketing mix for Hunger Vibes, including the products, place, price, and promotion strategies. The unique selling point of the business idea is to offer fusion food by utilizing the best flavours and food items of international as well as local Australian dishes.

Hunger Vibes
Business Idea
Hunger Vibe will be the name of business which will be operating in Sydney,
Australia as a restaurant serving quality of foods and other related services in the
given area. The idea is to develop an exceptional menu ranging food products
from mixing local dishes with international tastes
4 P of marketing
Product: The company chosen i.e. Hunger Vibe being a restaurant will offer
variety of foods and beverages with spice of home-made taste ensuring good
quality of raw materials used in the process of cooking of food. The food
offered by given restaurant lists the following items on the menu;
• Barramundi
• Fantales
• Grilled Kangaroo
• Hamburger with Beetroot
• Shortcut Palak Paneer
• Chicken Shawarma
Place: This element relates to place or a platform where the sales activities of
the business firm is going to take place. Given business will offer its food and
beverages through an outlet.
Promotion: Several promotional techniques including sales promotion, direct
marketing, public relations and advertising will be taken into consideration by
chosen firm.
Price: The prices of food offered by given restaurant will be kept nominal also
some premium food items will be delivered in the given restaurant business.
Operations management
The raw materials which will be required for preparation of food will be
acquired/ gathered from trusted suppliers. Clarity of vision and organisational
goals will be facilitated through effective distribution process, logistics and
strategic sourcing techniques.
USP
The USP of given business will be regarding its speciality in dishes
offered which in constitute of local dishes with international flavour or touch to
regional people of Australia, but also to the tourists.
Aims and objectives
The aim of the business is to provide quality of food along with services offered
in order to facilitate better standards of living for individual residing in the
provided area or region.
Objectives
• To offer quality of food products along with variety of services.
• To derive maximum demand of consumers through maintaining effective
consumer relations in the provided region.
• To ensure healthy living of individuals by providing food products with
services at a reasonable rates or prices.
Module:MN4001,Business and Enterprise
References
Saks, M. (2021). Profession : a key idea for business and society. Milton Park,
Abingdon, Oxon ; New York, Ny: Routledge.
Vine, T. (2021). Bureaucracy : a key idea for business and society. London: Routledge.
Krejčí, P. (2020). The Importance of Social Innovations in Business Idea Development.
In Developing Entrepreneurial Competencies for Start-Ups and Small Business (pp.
175-191). IGI Global.
Md Alimuddin, N.H. (2020). Business Idea Blueprint of Thermassage: Lilstech
Enterprise.

The business idea provided in this poster is of restaurant by the name of Hunger vibes. The business idea is to start a restaurant in Sydney
which serves fusion food by mixing international dishes with regional dishes of Australia. The aim of this new business idea is to offer fresh
cuisine to residents of Sydney by mixing international and local flavours along with high level consumer service to every diner at the
restaurant. The objectives of this business idea are to offer culinary items with superior quality, enhance consumer relationship management
to retain maximum number of consumers and to enhance healthy lifestyle in residents of Sydney by providing exquisite and original culinary
items at affordable prices. The aims and objectives for business idea are clear which will ensure that the enterprise is moving in the right
direction. The poster provides marketing mix for Hunger Vibes restaurant as it provides the promotional tactics used by the company to
attract large number of consumers. The marketing mix for the business idea helps understand the primary marketing activities to gain success
in the industry. The products available at the restaurant will provide home-cooked feeling to consumers as fresh raw materials will be used in
the restaurant. The food dishes offered at the restaurant include Barramundi, Fantales, grilled Kangaroo, Hamburger with Beetroot, shortcut
Palak Paneer and Chicken Shawarma. This is justified marketing decision as it acts as a suitable menu for vegetarian as well as non-
vegetarian consumers. A physical store will be constructed at lucrative location in Sydney to offer consumer delicious food. This is an
effective marketing decision as it increases accessibility of the restaurant to consumers. Digital marketing, public relations and sale promotion
are some of the promotional tactics which will be adopted by the company to increase brand awareness and generate curiosity in the minds of
the consumers. This is suitable marketing decision for the business idea as it increases brand recognition. The products offered by the
company will be offered at affordable prices in order to enhance con business sumer retention and attract consumers to try fusion food at the
restaurant. The decision to offer products at affordable prices is appropriate for the company as it will help attract consumers from every
economic background and maximise profitability. Operations management for he business idea of Hunger Vibes includes gaining raw
material from trusted suppliers to produce fresh culinary items and enhance consumer satisfaction. In addition to this, strategic sourcing
techniques and effective distribution process will be used so that consumers gain their products in a timely manner. In addition to this it will
lead to creation of sustainable supply chain which will enhance brand image of the company which is highly beneficial for success of the
enterprise. The unique selling pint of the business idea of Hunger vibes is to offer the consumers fusion food by utilizing best flavours and
food items of international as well as local Australian dishes. This different menu of the restaurant will help the enterprise stand out from their
local competitors who offer traditional dishes and act as attractive characteristic for consumers.