Business Plan for 7 Spices Restaurant

Starting a business and
fundamental of marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of proposed business idea............................................................................................3
Evaluation of external environment.............................................................................................4
Discussion about competition and competitive advantage..........................................................5
Proposed target market................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business plan is the written description that offer step by step guide in terms to carry out
the planning for new business and attract investors successfully. The purpose of this document is
to summarize the business operation which include detail planning and formulation of budget in
terms to attain the objective and map out detailed success (Al Waer, 2014). To better define the
report 7 spices restaurant has been selected which is the part of food and beverage industry and
offer exotic flavour of cuisines to the local residence of UK. This report cover topics like
overview of business idea and evaluation of external market through PEST analysis. Further,
make significant discussion about existence of competition and proposed target market.
MAIN BODY
Overview of proposed business idea
Business idea or concept is basically the suggestion on the basis of which efforts are
made to collaborate the efforts and work together in order to covert the idea into reality. This
helps to generate considerable amount of profit by bringing revolution within organisational
functioning. Most of the new and existing business entity incorporate out innovative business
idea in terms to flourish internal operations.
Business idea of 7 Spices restaurant: 7 Spices offer exotic cuisine and various flavours
to customer in their menu due to which they are able to cater the diverse needs of local residence
successfully. Although due to wide presence of competition within food and beverage industry it
is hard for the restaurants like 7 Spices to retain loyal customers and leverage the advantage to
maintain balanced footfall. To participate in dynamic environment it is essential for food outlet
or restaurant to bring out innovation in order to retain existing ones and grab potential customer
significantly. The proposed business idea of 7 Spices is to install dish sanitizing technology
which are effectively installed in the open or see through kitchens of restaurant. This grab the
attention of customer and instigate them not to switch in any other restaurant because it offer the
combination of tasty and nutritious food which is prepared by maintaining hygiene factor. Dish
sanitizing technology is basically a dishwashing system under which cleaning takes place in
different steps and on continuous basis (Bower, 2012). This does not leave the dishes with spots
and also they are cleaned properly by maintaining all the hygiene standards. As the staff of
restaurant should not only offer the clean crockery to their guest but they also need to prepare the