Hungry Jack: Market Analysis and Strategic Recommendations

This report provides a market analysis of Hungry Jack, a well-known fast food brand in Australia, and offers strategic recommendations for improving its market share and financial performance.

Running head: HUNGRY JACK
Hungry Jack

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Contents
Executive Summary.....................................................................................................................................3
Introduction.................................................................................................................................................3
Market Size and Trends...............................................................................................................................3
Financial Corporate Performance................................................................................................................4
Strategic Options.........................................................................................................................................5
Final Recommended Strategy......................................................................................................................6
Implementation of Final Strategy................................................................................................................6
Monitoring and Control of Future Performance..........................................................................................7
Conclusion...................................................................................................................................................8

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Executive Summary
Hungry Jack is the well-known brand of Australia and it has been located in various
regions of Australia. It is known for its quality and service. The various market trends and
market size of food industry in Australia is very huge and they love to eat fast food. The
financial performance of the company is increases from year to year but it is required to grow
more to give a tough competition to their competitors and for that various recommendations has
been provided to the company and how to implement these customers has been given. The
monitoring and controlling is important for establishing themselves in the market.
Introduction
The trend of fast food is in the peak in this modern world. There is a high demand of
burgers, pizzas and various other fast food items among the customers. The consumers of
Australia spend a lot of amount in fast food. In this report Hungry Jack a brand of Burger King
Corporation a fast food company that has been founded in the year 1971. The company is known
for its quality and the service to their customers. It is among one of the most demanded brand in
the market of Australia in the fast food. It has been located in almost 340 locations of Australia
and it has a huge market base. In this report on the analysis of the report that has various
recommendations has been provided (Kim, 2018). The recommendation on the basis of market
trends that what are the consumers demand and what is the size of the market. In this report
further will be discusses that what is the financial capability of the company and on that
recommendation has been provided that how financial capability can improve and what are the
benefits the company can have from that. The strategic option has been provided to the company
that they can implement for improving the customer base and the market share of the company.
There are final recommendations has been provided and how to policies to implement these
recommendations has been provided. In the end of this report it has been given that how the
future performance can be monitored and controlled (Smilansky, 2017).
Market Size and Trends
It is an iconic Australian Iconic brand. It provides quality food to the customers and
therefore it has a huge customer base in the Australia. It has been located in around 340 locations

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and the targeted market of the company is Households and Students. The income of the students
is sustainable and has higher income. There are various competitors in the market like KFC,
McDonald’s and the other Food Courts in the shopping Centre. The people of Australia usually
prefer to eat outside and convenient foods (Lamb, Thornton, Cerin, & Ball, 2015).. Mostly on
weekends the people of Australia relaxed and take meals from outside. They prefer for the
healthier meals and therefore it is recommend for the company to start selling some healthier
foods that one can take for their kids. The company is require to provide other technological
facilities to the customers such as free wifi service to their clients. It will help the company to
increase the customer base and also the profit margin will increase (Farmer, 2019).. The people
often look for places for working and for that they need a internet connection and with the
facilities of wifi, people will get attracted towards the stores of company. The market of
Australia in a recent year has expanded at a very high rate as the income of consumers becomes
high and also therefore the buying capacity of the market has been increased. It can be
recommended to the company that it is the right time to grab the market by providing the
healthier food and by increasing the varieties so that it can give the tough competition to the
McDonalds and KFC (Khan, Dongping, & Wahab, 2016).
Financial Corporate Performance
The Financial Corporate Performance is essential for evaluating the financial position of
the company in terms of expenses, revenue and profit departments. By analyzing it has been
found from the general information in relation with the company earnings and expenses which
had helped in evaluating the percentage of growth from the previous years or been determined
that how much company has improved its financial stability in the market. In the year 2017 the
fast food restaurants had earned the revenue from the franchise of Australia is nearly about $1.03
billion in which the main contribution is of Hungry Jack’s (Reeve, 2016). The company has the
main source of earning is from outlets from the different region and there are various regions are
still left where the outlets of the company is not there. The company can increase its operation
and also the customer base of the company will increase. The company can play a major role in
the revenue of fast food restaurants in Australia. The company can make good market base in
Australia.

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The company has the major expense in the acquiring the consumables and raw materials that is
required by the company for preparing the dishes (Janssen,Davies, IRichardson, & Stevenson,
2018). The expense of the company in the year 2015 is $435.8 million. The company due to high
expense rate which has affected the gross profit of the company. The company can take measures
and make a plan for cost cutting that is important to run a business. However the profit has been
increased from last year’s but still there is a chance to increase more profit as the competitors of
the company has been able to generate more profit than the Hungry Jack’s. The company if
generate more profits and earn more revenue than the market share of the company will increase
and it will help the company to become the top brand in the fast food outlet (Brindal, Wilson,
Mohr, & Wittert, 2015).
Strategic Options
The company has emerged the well-known fast food restaurants due to its good strategies but
there are various strategies that the company can adopt for becoming the top company in the
sector of fast food. The company has the policy of giving franchise to the different persons. It is
necessary for the company to make agreements with the company by taking in depth analysis.
The in-depth analysis is required that the quality and service is an important part of the company
and it is necessary that the owner of franchise should maintain the quality and service of the
company. Therefore it has been recommended that in depth analysis is required for the company
for the better growth of the company. The applicant who is eligible must been provided with
proper training of at least 14 months and he must be financially strong to handle the expenses
that incur in operating the franchisee. There must been maintained the strict eligibility criteria
about the consumer timing and the service that is required to been provided to the customers
(Sacks, Mialon, Vandevijvere, Trevena, Snowdon, Crino, & Swinburn, 2015).
The company has established with the mission to provide the quality food to the customers. The
quality food is possible if there is the quality staff. The employees who are hired must been
trained to serve the requirements of the customers. The ingredients required to input in the food
and the fresh and quality been maintained and the minimum time the food shall been delivered to
the customer. It is an important step for maintaining and increasing the customer base and it will
also help in making a brand image better than McDonald and KFC (Maher, 2019).

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Final Recommended Strategy
The final recommendations which are provided, there are various policies and plans that
the company can implement for improving the company market base and customers. The
company must ensure various assessment plans for preserving the usage of energy that can
reduce the overall cost and the degradation of the environment. The company can impellent the
various training and motivational programs for improving the knowledge and capability of
employees. There are certain schemes the company can introduce for improving such as
selection and placement as the company can advertise in various media houses and through
recruiting agencies for the employees. The company shall provide the training to the new recruits
of the company. The new recruits shall been provided with in-houses and management courses
training for enhancing their career and they can give best for the company. The employees than
been able to serve the customers more efficiently and able to fulfill the requirements of the
customers (Thornton, Lamb, & Ball, 2016).
The Australian customers who prefer eating outside mainly on weekends and they want to eat
healthy fast food that is the biggest opportunity the company can grab. The company can add
some healthy meals into their menu and also input healthy ingredients in their products that can
increase the market base of the company and the company will be able to generate more profits.
The company can introduce the policies like McDonalds has input in their by making their own
meals and also the customer can add the ingredients in the burger from their choice. This will
help the company to give a tough competition to their competitors. The outlets of the company
shall been designed in the way where every type of consumers can sit and the environment shall
been suitable to the consumers. The company can make areas such as smoking zones, team
building zones for group discussion (Williams, 2016).
Implementation of Final Strategy
The implementation of final strategies shall been required to be by making a proper team
who can make plans and implements these strategies. The company can make a budget plan that
can be allocated to it and it is require analyzing that how much return it will give. The strategies
that are made for the growth of the business shall been in a proper and a transparent way. The
company for improving the intelligence and capability of employees the team shall been made
for providing training in every region. The team should work on every employee capability and

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shall analyze that what type of work an employee can do best and that shall been assigned to him
that will help both employee and the company. The employee feels happy and motivated and will
provide more productivity and the company will make more profit. The company can implement
by making specific areas such as smoking Zone, group discussion by hiring a person who is
expert in making design such as architect. It shall been made in accordance with the size and
area of the store. The location of the store shall been an important factor that shall been choosrn
for the good customers and for that a specific team shall been made who is well known the
region (Murphy, 2018).
Monitoring and Control of Future Performance
The monitoring and control the future performance is very important because in this
emerging world the future is dynamic and not certain. It is therefore necessary for the company
to be flexible and ready to adapt and changes and able to face the challenges that can come in the
future. The company is made of employees and a good team and a good leadership. The good
leadership can take out the company from any challenging situation. The company must take
care of their employees by encouraging them and providing a good hike in their salaries from
time to time (Blakeman, 2018). The compensation and the bonus policies should been given for
the motivation. It will prevent the company from employee leaving the company and joining the
competitors. The company will able to retain their key employees and that will help the company
to improve the future performance of the company (Lee, & Lambert, 2017). The company should
maintain their quality and they are requiring implementing some innovative steps that can
monitor and control the future risks of the company. The company must moderate their operation
and must increase the productivity, quality and service should been increased as with the
growing competition and with the help of good technologies these attributes are necessary to
increase to control and monitor the future performance. The company shall provide the various
other facilities like swimming pool that can attract customers and they should try something
more attractive things from time to time so that customers do not move to other fast food
restaurants. There are various marketing schemes shall been implemented for the loyal
customers. The company can provide a permanent discount card to their loyal customers that
whenever they purchase a item in a near future they will get a discount. This will help the

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company that their customers will not move anywhere (Wellard, Goldsbury, Havill, Hughes,
Watson, Dunford, & Chapman, 2018).
Conclusion
It is concluded that the market trend of Australia has a huge consumer base of fast food in
Australia and the size of the market is very big. The market of Australia needs a healthy fast food
and the company has the good opportunity to adapt the trends. The corporate financial
performance has been increasing year to year but then also various possibilities that it can
increase further more at the rate of their competitors. There are various strategic options that
have been provided which states that company adopt various policies to improve the customers’
base by implementing various training programs of employees. There are various strategic
options the company can increase their market value and attract the customers. There are various
recommendations has been provided that the company can introduce the train programs for the
new recruit employees and also providing training to the person whom the franchise has been
provided. The recommendation has been provided how to attract customers and what other
things we can learn from our competitors. There are ways has been provided to implement these
policies by making teams for the each recommendation and shall been given task according to it.
It has been analyzed that for controlling and monitoring the future performance there are key
things that the company must take step that the employee shall been trained according to their
skill and been motivated so that they shall not leave the organizations and lead the company and
it will help the company to face the challenges.

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