Hungry Jack: Market Analysis and Strategic Recommendations

Running head: HUNGRY JACK
Hungry Jack

HUNGRY JACK 2
Contents
Executive Summary................................................................................................... 3
Introduction................................................................................................................ 3
Market Size and Trends.............................................................................................. 3
Financial Corporate Performance............................................................................... 4
Strategic Options........................................................................................................ 5
Final Recommended Strategy.................................................................................... 6
Implementation of Final Strategy............................................................................... 6
Monitoring and Control of Future Performance...........................................................7
Conclusion.................................................................................................................. 8

HUNGRY JACK 3
Executive Summary
Hungry Jack is the well-known brand of Australia and it has been located in various
regions of Australia. It is known for its quality and service. The various market trends and
market size of food industry in Australia is very huge and they love to eat fast food. The
financial performance of the company is increases from year to year but it is required to grow
more to give a tough competition to their competitors and for that various recommendations has
been provided to the company and how to implement these customers has been given. The
monitoring and controlling is important for establishing themselves in the market.
Introduction
The trend of fast food is in the peak in this modern world. There is a high demand of
burgers, pizzas and various other fast food items among the customers. The consumers of
Australia spend a lot of amount in fast food. In this report Hungry Jack a brand of Burger King
Corporation a fast food company that has been founded in the year 1971. The company is known
for its quality and the service to their customers. It is among one of the most demanded brand in
the market of Australia in the fast food. It has been located in almost 340 locations of Australia
and it has a huge market base. In this report on the analysis of the report that has various
recommendations has been provided (Kim, 2018). The recommendation on the basis of market
trends that what are the consumers demand and what is the size of the market. In this report
further will be discusses that what is the financial capability of the company and on that
recommendation has been provided that how financial capability can improve and what are the
benefits the company can have from that. The strategic option has been provided to the company
that they can implement for improving the customer base and the market share of the company.
There are final recommendations has been provided and how to policies to implement these
recommendations has been provided. In the end of this report it has been given that how the
future performance can be monitored and controlled (Smilansky, 2017).
Market Size and Trends
It is an iconic Australian Iconic brand. It provides quality food to the customers and
therefore it has a huge customer base in the Australia. It has been located in around 340 locations