Integrated Marketing Communications for Hungry Jack's: A Case Study

N A M E O F T H E S T U D E N T :
N A M E O F T H E U N I V E R S I T Y:
Integrated Marketing
Communications

Part 1: Marketing communication goal
and objectives
Communication mix of marketing strategy
Reach out to target market and stakeholders
In sync with the marketing strategies
Communicate the objectives of the company-
Hungry Jack’s (Reeve 2016)
Leading food and beverage company

Redesigned message key
Essential elements of communication:
People
Information
Medium
Time

Common tools in IMC
Advertising
Sales promotion
Public relations
Direct marketing
Personal selling
Social media (Food and Council 2014)