logo

3 MARKETING EXECUTIVE SUMMARY

   

Added on  2020-05-16

13 Pages3914 Words67 Views
MARKETING

1EXECUTIVE SUMMARYIn present business environment it has become essential for the firms to make surethat they have an effective plan for sustaining in the amount of competition that is present inthe industry. A well written marketing plan always helps firms in taking advantage over otherrivals. Marketing plan can be understood as the detailed description of marketing activitiesthat will be done by the company in the coming years. Marketing mix helps to understand theway in which company will put its product in the market so as to attract larger amount ofpotential consumers. This report gives the idea about the ways in which company from thefood industry will make their marketing plan so as to achieve maximum benefit from it. Italso describes about the marketing environment present around the company.

2ContentsEXECUTIVE SUMMARY...........................................................................................................................1INTRODUCTION.....................................................................................................................................3Company’s profile..............................................................................................................................4Situational analysis................................................................................................................................4Objectives of Hungry Jack..................................................................................................................7Target market....................................................................................................................................8Marketing mix...................................................................................................................................8BUDGET...........................................................................................................................................10Implementation...............................................................................................................................10Evaluation........................................................................................................................................11Future Recommendation.................................................................................................................11Conclusion...........................................................................................................................................11REFERENCES........................................................................................................................................12INTRODUCTION

3In the modern competitive business, it has become essential for the companies to takeuse strategic plans that help them in carrying out their different processes (Castillo, 2016).One of the major plans that need to be made by different organisation is marketing plan. It isunderstood to be the blue print of all activities that will be done in the marketing that helps toattract consumers (Chaffey and Ellis-Chadwick, 2016). It helps company in conducting theirmarketing operations in a planned manner which is necessary for achieving success in the cutthroat competition that is present in the market. Marketing plan consists of various kinds ofinformation like the company’s present situation, its present condition, marketing strategies,budget that will be required for carrying out the whole process in this financial year. HungryJack is one of the biggest fast food outlet chains of Australia and is known for its burger. Thisreport highlights various parts of the marketing plan of Hungry Jack for coming financialyear. It also showcases the present business of Hungry Jack and the competition it is facing.Company’s profileHungry Jack’s Pty Ltd is an Australia master fast food franchise and wholly ownedsubsidiary of Competitive Foods Australia. It is second largest franchiser of Burger KingCorporation in the world. It is operating at around 390 locations all around Australia. It is anemployer of around 15000 employees and had a net income of around AUD 246.5 million.This company is known for its Burger in Australia and was established in the year 1971. Itserves in both the veg and non-veg section and its chicken burger is one of the most soldburgers in the industry.Situational analysisIt is essential for any company to analyse its situation in the market. It helps them tounderstand the strategies of the company that will be beneficial for the company (Cheng,Chiu, Hu, and Chang, 2011). Apart from this there are many kinds of factors that can beutilised for understating the situation of the company in the market. Situational analysis is theevaluation of environmental factors that are present around the firm (Spiekermann, Rothenseeand Klafft, 2011). It is essential for the firm to understand the conditions that is prevailingaround the firm.External environmentIt is essential for the firm to understand the importance of factors that is lying in the externalenvironment and is affecting business of the firm (Civi and Persinger, 2011). It comprises of

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategies of Hungry Jack's: A Case Study
|10
|2936
|220

ECO600- Economics And Finance For Business
|18
|3443
|43

Hungry Jacks: Marketing Analysis and New Product Recommendation
|12
|3485
|447

Market Structure and Competitive Strategies in Australia's Fast Food Industry
|14
|3456
|55

Business Strategy for Hungry Jack's: Cost Leadership, Differentiation and Focus
|15
|3576
|137

Ethical Communication for Business: A Case Study of Hungry Jack's in Australia
|12
|3097
|139