Hypothesis Test

Hypothesis test

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Demographic characteristic of the respondents...........................................................................2
Normality and distribution of data...............................................................................................5
Preliminary analysis.....................................................................................................................9
Hypothesis testing......................................................................................................................12
Interpretation of findings...........................................................................................................14
CONCLUSION..............................................................................................................................16
REFERENCES..............................................................................................................................17
APPENDIX....................................................................................................................................18
Divergent and convergent validity.............................................................................................18

INTRODUCTION
Research methodology is all about to select the best methods to reach the defined aim.
The present study main aim is to develop a deep understanding about different variables which
entails the association between each other. The study is based upon the case study of Uber who
recently entered the Nepalese market and offer the service to all kind of people. The report will
highlight the importance of many factors that have influenced the riders in order to adopt the
Uber service. For that, primary research has been conducted in which 500 customers chosen
through which association between riders continuous use intension with customer need for
prestige, trust, customer return on investment, convenience and search benefits will be evaluated
effectively through inferential tool.
Demographic characteristic of the respondents
Gender
Frequenc
y %
Male 267 53%
Femal
e 227
45.40
%
Total 494 99%
Male Female
200
210
220
230
240
250
260
270
267
227
Gender
Frequency

Interpretation: As per the demographic information it has been interpreted that out of 500
respondents, 267 are male whereas 227 are females
Education
Frequency %
Vocational/
High School 18 3.60%
HND 5 1%
University
Degree 319 63.80%
Post graduate 157 31.40%
Total 499 99.80%
18 5
319
157
Education
Vocational/High School
HND
University Degree
Post graduate
Interpretation: As per the education background most of the selected participants have a
University Degree such that 63.80% are degree holders. While, 3.60% of them are Vocation and
High School and 1% is HND and only 31.40% are Post graduates.
Age
Frequenc
y %
18-27 373 74.6
28-37 110 22

38-47 11 2.2
48-57 5 1
Total 499 99.8
18-27
28-37
38-47
48-57
0 50 100 150 200 250 300 350 400
373
110
11
5
Age
Frequency
Interpretation: Most of them are adult such that out of 500, 373 are fall under the age of 18 to
27 and 110 are fall under 28 to 37. On the other side, 11 respondents are belongs to 38 to 47 and
only 5 of them are 48 to 57.
Average usage per week
Frequenc
y %
Two 173 34.6
Four 112 22.4
Six 40 8
Eight 23 4.6
Other 152 30.4
Total 500 100

Two Four Six Eight Other
0
20
40
60
80
100
120
140
160
180
173
112
40 23
152
Average usage per week
Frequency
Interpretation: Most of the respondents stated that the use Uber service more than twice and out
of 500, 112 stated that they rider four times a week and 152 respondents stated that they use rides
more than eight times.
Normality and distribution of data
Descriptive Statistics
N
Minimu
m
Maximu
m Mean
Std.
Deviati
on
Varian
ce Skewness Kurtosis
Statist
ic Statistic Statistic
Statist
ic Statistic
Statisti
c
Statist
ic
Std.
Err
or
Statist
ic
Std.
Erro
r
Using uber
taxi
enhances
my self
confidence
500 1 5 3.29 1.181 1.395 -.386 .109 -.644 .218