Sydney Geological Engineering Ltd. (SGE) will be at the forefront of the provision of geological engineering services that are full of innovation throughout the state of Sydney. The company targets the client from major construction companies, state governments, local governments, water companies, utility companies, and water companies. Our services are categorized into either laboratory testing or geotechnical engineering services. The services include analysis of slope stability, evaluation of groundwater, soil laboratory analysis, bluff studies, settlement analysis, and load testing. This market is awash with many opportunities. From the five forces of profitability analysis, analysis shows that there are threats to the business. Among the threats, the greatest are new entrants into the market. SGE is well positioned and capable of servicing the market in a better way than the large companies which have been in operation for long due to the better service package that SGE has.